Dennis Yu

Southwest Airlines- A Rapid Rewards Junkie Confesses

Southwest is my airline of choice in the United States because it rewards those who game the system.  Every seat is first class, so they’ll tell you, but really there is only one per plane located next to the over-wing exits. The row ahead has no seat ahead of you.

If you hit Companion Pass, their top tier, you get to choose someone to fly with you for free, even if you’re on a free ticket. It takes 110,000 points in a calendar year to hit this, so if you fly Business Select, which earns 12 points per dollar, you need to spend just under $10,000 to hit this level. If you fly a lot of one-way, last-minute flights, this isn’t hard.

Never buy round-trip tickets. Better to buy a series of one-way flights. If you need to change something, you don’t have to cancel the whole reservation. Sometimes, Southwest will have 40% and 50% off deals on roundtrip tickets– that’s the only exception.

If you don’t know when you’ll be flying back, book two or three of the options. Maybe one of your meetings is unconfirmed or you just need that flexibility for some reason. Cancel the ones you don’t fly on. I believe they will automatically cancel if you forget but do it anyway. You save money by booking in advance, of course, and there’s no downside to canceling the unused segments.

Use miles for your friends and colleagues, not yourself. You may find yourself close to A-List or A-List Preferred at the end of the year, wishing that you had used real dollars on your flight segments, instead of real dollars on a colleague and points for yourself.

If the flight is less than 70% full, board last. Yes, when you have status, you get priority boarding. But would you rather choose your seat or choose who sits next to you? I’ve been victim to some 450-pound monsters that sit in the middle seat next to me– so big they spill over into you and need the wretched seat belt extender.

Don’t drink 20 minutes prior to landing. Descending will make that last drink hit you like a full six-pack. “Macho” guys will pass out deboarding after just a couple of beers. Don’t believe me? Ask a flight attendant. And at altitude, things taste different. People who hate tomato juice will often enjoy it when high (Harrison– not that kind of high), since your taste buds are dulled.

Wifi is free for A-List Preferred. But you can also give it out to friends on the flight. I’ve not seen a limit.

Choose related cities to save money and time. Oakland is often cheaper than San Francisco or SJC– plus faster if you’re non-stop into OAK. Same for Newark over LGA or BWI over DCA and IAD. Southwest has been consolidating Airtran’s routes, which will increase prices, but also improve availability. Indianapolis, a 2-hour bus ride, is far cheaper than SDF. If you’re really on a budget, Buffalo is cheaper than Toronto, but you have a 90 min shuttle ride, which can be up to 3 hours with customs delays.

If your flight is canceled or you need to make changes while you’re in the airport, call instead of waiting in line with everyone else. You’ll get a faster response. Sometimes a few minutes is the difference between getting that last seat or being stranded.

Southwest is usually, but not always cheaper. Certainly will be if you book in advance or are hitting popular routes. If you factor in the rewards, no bag fees, no change fees– it’s the best business bargain. I use the FancyHands.com service to search for alternate flights in some situations. Southwest doesn’t do red-eye flights, so if you need to go coast-to-coast on a tight schedule, often JetBlue or Virgin will get you there in style for less. Their snacks are better– no question. But I like to save money.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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