And I had another appointment starting in 10 minutes. So instead of sitting down to write a bunch of words, I grabbed my buddy, Mark Wagner, and we recorded this video in only 8 minutes. We didn’t spend any time trying to get the lighting or sound right, spend hours rehearsing what to say (even though […]
For years, businesses have struggled to understand how to use video to drive sales. What do you think?
Facebook launched a site to make stories that sell Read More »
Well done, Social Media Examiner!
This is how to make successful Facebook videos Read More »
Ugly videos convert better than pretty, professional ones. Not saying my friend, Hans, is ugly– but the intentional style of filming feels spontaneous– not ad-like. So do you want to drive sales or just look pretty? You can still be “on-brand”– since what we want to do is have a mix of videos that drive
I hope you find it useful.
Here’s how we make whiteboard videos Read More »
12 years ago, my Facebook ad campaigns were super complex– tons of targets, ads, and frequent adjustments. Today, modern Facebook campaigns are 90% on the collection, editing, and distribution of KILLER content– largely video snippets. And only 10% of the mechanics of Facebook ads– messing around in the tools. I still see a lot of
Wow, how times have changed. Read More »
That your VIDEO is your funnel, not that videos are part of your funnel. And how to stack relevancy via sequenced, interactive journeys that shorten your conversion path by 500%. If you can get your head around the pre-requisite understanding of how Quality/Relevance Score is calculated for search and social engines, the reward for you
My hope in this video is to COMPLETELY reframe how you think about marketing. Read More »
That’s people watching all the way through or at least 15 seconds. Thruplay will be the default optimization for video, so you better know how to adjust your ads based on this. As Uncle G demonstrates at my request— it’s a one-minute vertical video with attention resets every few seconds. That’s how he got a
3 cents per thru play! Read More »
You can see I got 307 ThruPlays for $5.51, which is less than 2 cents each. That means people watched my video (one minute, of course) all the way through or at least 15 seconds. If you’re under 5 cents, you’re doing great. Above 10 cents and something is wrong with your ad or your
You MUST understand Facebook ThruPlays— the default optimization for videos. Read More »
But wouldn’t you rather pay 3 cents for 41 seconds (like below) than a penny for 3 seconds? If you believe in sequencing videos together into a “funnel”, then you’ll know that remarketing against 10-second views is what matters. Stop wasting time trying to “hack” Facebook, chase “secrets”, play with the latest tools, or keep
Penny’s video views are great. Read More »