Tips for Creating Videos for Your Small Business

In today’s world, the Internet is a powerful tool for businesses to leverage.

And videos can be an excellent way to engage your audience and bring in new customers. By using videos, you can get your business’s message distributed quite easily.

But how do you actually create a video? What should it include? How long should it be? And what are some good ideas for topics of interest to small businesses?

Well, as someone who doesn’t like to talk to his phone, I prefer to be asked questions in “interview style.” This helps me overcome fear of recording myself.

Videos should always be around one minute long, and should include information about how you “help X, achieve Y, by Z”.

The purpose of creating short videos for your business is this: customer attention.

At the beginning, most customers don’t have time to watch a lengthy video on what you do.

However, they will most likely have enough time to stop scrolling and watch you talk about your business in the form of a raw video.

And here’s the good news: the video content can be created at home, on location or in a studio. It just depends on what you want it to look like and who will be in the video.

And over time, as you post regularly, these potential customers will begin to be familiar with seeing you. 

This creates a special bond with you and your future customers, a stronger one than creating professional videos.

You see, people are skeptical. And they’ll choose the familiar, trustworthy option.

They’d rather see the bloopers on your videos than a 100% polished and flawless video.

When they see a side of you that isn’t perfect, this will create a special trust bond.

But here’s the part that people get stuck at, fear.

And here’s some motivation, in order to succeed, you have to start!

If you’re interested in scaling your local business, consider our One Minute Video course where you’ll learn how to make a proper one minute video, content planning and editing, and more!

Blanche Grube of DNA Connexions, you should be ashamed of yourself

Blanche Grube of DNA Connexions, you should be ashamed of yourself

On January 11th, 2020, I purchased a Lyme Disease test kit, under the recommendation of a business partner.It was for a friend who was struggling with mental health and we were told that he probably had Lyme Disease and other parasites.

So I paid $650 for a test kit.But before we could use it, my friend become incapacitated and left the state.

I asked them if they could issue a refund, since we didn’t use it.
I understand they need to make money.

But at the same time, when I order a test for a friend, who later is incapacitated and unable to take the test, they should consider a partial refund.

Especially since we didn’t take the test, which means they didn’t process it or undergo any work.

I had escalated this through multiple levels in DNA Connections.
For example, Dr. Leslie Douglas acknowledged this would affect the integrity of their business, but didn’t care:
DNA Connexions Administrative Team
(888) 843-5832

Their CEO, Blanche Grube, provide the same answer.

And Blanche said she was pocketing all $650 of this Lyme disease test.

That’s a bit harsh, don’t you think, especially when times are tough?

Even if they don’t want to refund me, it’s important that other consumers are aware of their practices.So I wrote this as a warning in the hopes that I’m able to save someone else some grief.

CoachYu Podcast

I had the incredible honor of interviewing Chandler Bolt, CEO of Self Publishing School, for the new CoachYu podcast, dropping in 3 weeks. HT to Colin Wayne Erwin for the clever name.Chandler explains to us why a BOOK is your Trojan Horse–

how to use it to bootstrap authority, mistakes authors make, how to scale up teams, his own favorite books, and much more!Chandler is a pro, so you’re going to want to hear what he has to say in 3 weeks, when the episode goes live.

It’s the little details that matter…

It’s the little details that matter…

Which show through if you put in enough time to notice.

For example, on creating iPhone videos to market your business:

– You cannot switch from front to rear camera while filming with the camera. So you either have to use another app or manually flip the phone in your hand.

– You can reply with video in Gmail by hitting the attachment icon and then photos icon. Way more powerful than text replies.

– Sound quality is WAY more important than video quality to keep people watching your videos. If you have an iPhone and a regular lavalier mic, you need a TRS to TRRS adaptor (2 lines to 3 lines on the plug) and a TRRS to lighting adaptor. I use the Rode Wireless Go and have to buy these two gadgets, which don’t come in the box.

– You can comment on a Facebook post with a video, but you can’t do this on LinkedIn– only a picture.- You have 15 seconds to reply in Facebook Messenger, so learn how to keep it short– or make multiple 15 second replies.

– You can share your phone screen if you’re a presenter in a Zoom call.

And everything works great (just like if you’re projecting to Apple TV), except when you’re recording video– since the two interfere with each other. So pre-record your videos (stored in your favorite app) or switch to desktop webcam to show you using your phone.

– Google Photos app is super slow in uploading your videos from your photos library on your phone. So also pay for iCloud, Dropbox, and Amazon Photos (another $10 each per month) to have your videos automatically backed-up). You will have to keep these apps open every week to let it catch up, since uploads are faster when the app is open.-

****Film vertically (portrait mode) most of the time if you’re reaching mobile users, but horizontal if an interview or in a webinar app.

– Zoom records participant video, but GoToWebinar does not. We had GoToMeeting/GoToWebinar for 10 years but switched because of this.- Amazon Photos has the smartest facial recognition and easiest way to share groups of pictures (instead of having to select each picture/video, one-by-one) with your external people (like freelancers and partners).

The way to tell whether someone is an expert in something is not much they’ve spent on gear or how many years they say they’ve been doing it, but if they are deep in the nuances of their craft.

Would you agree?