Why Gaurav Sawant didn’t accept your LinkedIn connection request

So good that I shared it here.

Go follow him on LinkedIn.

๐—œ ๐—ฎ๐—บ ๐—ฆ๐—ข๐—ฅ๐—ฅ๐—ฌ ๐Ÿ™

Sorry if I didn’t accept your connection request.

Following are the reasons I might not have accepted your request:

1. Your ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ๐—ฑ:
Even with basic things like good professional profile picture, informative bio and some activity on your account.

2. You are not giving me a valid reason in DM (๐—ฆ๐—ฒ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ถ๐—ฐ ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ) to accept your request.

3. You are ๐—ป๐—ผ๐˜ ๐—ฟ๐—ฒ๐—น๐—ฒ๐˜ƒ๐—ฎ๐—ป๐˜ to my domain (Digital Marketing, Marketing)

4. If you are a ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ ๐˜€๐˜๐—ฟ๐—ฎ๐—ป๐—ด๐—ฒ๐—ฟ. We might not have met or came across for any professional work (this is not Instagram

5. We don’t have any ๐—บ๐˜‚๐˜๐˜‚๐—ฎ๐—น ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป from the domain/ industry.

Why your marketing doesn’t work

If your marketing efforts aren’t working, check to see if the people working on your marketing believe in what you do.
You’ll find most of them believe they are exempt for various invalid reasons:

– too busy
– not necessary for their job role
– only the figurehead needs to actually believe in the product/service
– I’m not being paid enough to do this

If your own people (including your agency) doesn’t believe in what you do, they will also lack the depth of knowledge to create powerful, authentic content.

They could certainly check the box to produce 5 tweets and 3 blog posts a week– (ta da, I’m done– now pay me!). But it won’t be effective, for reasons they don’t understand.

They will resist wearing “25 pieces of flair” as a ridiculous rule the annoying manager in Office Space mandates.
The power of using your actual customers as your marketing vehicle will help you avoid the pain, frustration, and waste of ineffective marketing.

Are you examining whether those people who do your marketing believe in what you do?

Zuckerberg’s Metaverse is a gilded cage he’s building for us all

The term “influencer” will die, giving way to “creator”.

Facebook is betting on becoming the dominant eCommerce platform– not because they beat Amazon or Shopify at their own game, but because they will control the entire environment of how humans interactive with the world.

But would you trust Facebook to on your face?

Seems like are living up to their old name– identifying faces, modeling faces, and monetizing faces.

Meta is not the Alphabet of data sucking ecosystems. Zuck designed it to be fully integrated as a platform of platforms– not like Google , who has disconnected efforts in health, self-driving, space, and whatnot.

The technology that Meta revealed today was fascinating– delivered with flawless PR spin by the mechanical Zuckbot.
While the AI is trying to appear as human and personable as possible, just like today’s scripted, cinematographic wonder….

Something feels slightly off, like a beautiful plant made of plastic.

I think it’s that Zuck wants us to give him full control of our identity– necessary to move about the Metaverse, “jump into” apps, buy things, and connect with loved ones.

The impersonable, reclusive billionaire wishes to build our future “together” in the most intimate way- to collect your voice, movements, and most minute of facial expressions and feed his machine.

Certainly, Apple, Google, Tesla, Amazon, and other companies have alternate visions– perhaps with more trust and smarter technology.

Would you give up your iPhone for a Quest or camera-equipped Ray Bans? Apple won’t risk that bet, so I anticipate their glasses releasing next year.

Ultimately, whoever has the most data wins. So TikTok has the stickiest app (longest session time of any app), which makes their algorithm the smartest– currently beyond the understanding of regulators who fret about Facebook’s newsfeed algo.

Will Facebook’s version of the metaverse (the commercialized version of Snow Crash) displace all the other attention-sucking apps or be the walled-garden that controls them all?

Do you trust the utopia that the benevolent Zuckbot is promising?

Cold callers insist they aren’t spammers

I wrote about spam emails a few years ago, but after seeing a thread on LinkedIn the other day, it occurs to me that this is still a very relevant, and touchy, subject.

For context, this photo sparked 970 comments.

On one side, sales and marketing professionals, responding to feelings of being attacked, both professionally and personally.

On the other side, the folks on the receiving end of the unsolicited (and often unwanted) emails. 

Iโ€™m sure everyone has been on the receiving end of an unsolicited email, destined at trying to sell them something. Yes, this may only be a minor inconvenience, but it speaks to a larger problem. Thereโ€™s a disconnect between sales teamsโ€™ practices and what clients want.

There’s also a fair amount of disagreement over who, exactly, is to blame.

Are the prospects to blame, for not opening or responding to unwanted emails?

And while we’re talking about disconnects, it could be helpful for folks on the prospect end to know more about how sales funnels work.

Maybe there are ways to teach sales teams?

So how can we move forward, collectively? That may be the million dollar question. But it’s going to start with due diligence, research, and patience.

Ultimately, sales folks must adapt by showing genuine interest in the people theyโ€™re reaching out to.
They have to becomeย content marketersย who wish to educate first, earning the right to a conversation.

Tristan Parmley punks me

It’s one thing to rob your business partner blind.

Another thing to act like a middle-schooler.

Almost as low class as Shawn Dill, my favorite clown.

It’s one thing to be arrogant, but even worse to be arrogant and ignorant:

I am an owner of ChiroRevenue, not an employee.
W2 employees you can fire– shareholders you cannot.

We each own 50% of the agency. So if he wants to run off with all the clients, he has to either pay fair market value to the company or undo the transfer.

Learn more about what this thief has done.