Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar-a-Day strategy.”
How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy Read More »
I’ve been testing Twitter ads for the last ten years, and here’s what I’ve learned. Engagement campaigns (boosted posts) are the only worthwhile campaign objective. For example, in growing small Twitter accounts, don’t run follower campaigns with only a 0.3% follow rate. Run engagement campaigns on high-value posts, giving you a 25% follow rate. Your
Run Engagement Campaigns on Twitter Read More »
This pinned tweet got half a million impressions, 80% of which were paid. Of the 50,000 interactions, 98% were paid, but only an admin would be able to spot this. Whatever works on Facebook, replicate on Twitter with the same content and targeting combos. Boost for a dollar a day, except you must be extra
The dollar-a-day strategy works on Twitter, too, you know. Read More »
Last week, Twitter announced they’re cutting off API access to providers like Datasift, forcing everyone to go through GNIP, the data reseller service they purchased. Full disclosure, we were a customer of GNIP (not Datasift) and were forced to pay between $5,000 to $20,000 per month for access to Twitter data. And Datasift via Mark
Twitter shoots itself in the foot by cutting off Datasift access Read More »
Companies used to be able to fluff their Twitter stats by counting all followers as impressions. So tweet 10 times to your 100,000 fake followers and you magically have a million impressions. Need 10 million impressions because you’re behind on your Earned Media Value forecast? Tweet 100 times or just buy more crappy followers like
Uh oh… your Twitter presence is 18 times smaller than you think! Read More »