The Role of Organization Structure and Tools

organization structure
Organization structure

Huge corporations suffer from bureaucracy– well-meaning SOPs that are actually a strait jacket, preventing progress.

On the other hand, start-ups suffer from a lack of organization— hoping to move quickly but getting in their own way.

While these stereotypes of large and small companies are mostly true, there is a 3rd category that is so dangerous that it kills most agencies and startups.

It’s the debilitating collecting of tools and formation of random spreadsheets– giving the illusion of organization.

But really, it’s to serve the personal preferences of those who have a tool fetish.

The organization structure and tools should always serve the people— not the other way around.

My mentors, who ran two Fortune 100 companies, explained this to me– that org structure should be flexible to adjust to the company’s needs.

Otherwise, we have blind obedience to something that may have seemed like a good idea or worked back then.

A CEO’s job is to reduce the friction and obstacles in the way of getting results.

Do you have processes and people that are RELENTLESSLY focused on your client’s success?

Or is there nonsense in the way?

The Two Doodads you are missing for your Rode Wireless Go

Haven’t we all experienced that moment when we buy this new electronic equipment for the office, just to come to find out that it’s unusable simply because we are missing the specific connector? 

We experienced this when updating our office and video set up. One of our most used products is the Rode Wireless Go. “an ultra-compact wireless microphone system that is unique in its clip’n’go versatility and incredibly compact form-factor.” 

This product especially makes it easy since it is compatible with your camera and your phone. 

One common question and concern we received when recommending this product is the lack of sound when swapping over to the phone.  

When buying this product, it will include a TRS to TRS connector (black to black), which is great to connect to a camera.

But almost nobody knows that to switch to a phone (Android or iPhone), you need a TRS to TRRS connector (black to gray).

If you try to plug the TRS to TRS cable into the lightning adaptor cable for your iPhone, you get no sound.

The TRRS side (gray) has 3 lines instead of 2.

And if you try to plug the TRRS end into a camera, the camera won’t work. The second two products (TRS to TRRS, and CHARGEWORX Lightning) are the two cables we carry with us. That way we can swap from camera to phone when needed. 

We love using the Rode Wireless Go. And despite the inconvenience of purchasing an additional cable or two, the quality audio that it produces is worth it.

Google Lighthouse is a game changer for anyone with a website

Google Lighthouse is a game changer for anyone with a website

You probably are aware of Google’s Pagespeed Insights– a free tool that ranks how your website performs on mobile and desktop and provides suggestions.

And you might already be using the Developer Tools inside your Chrome browser to troubleshoot how particular elements of your website load in real-time.

Yes, I know our own website scores poorly– we have many things to fix!

Hey, but at least we got a 96 on SEO.

But did you know that there’s a tab called Lighthouse, which gives you scoring information on your site right there?
If you have Chrome on your desktop, you already have it, but might not have seen the option:

Click over to “Lighthouse” and you’ll see these handy stats right there:

We get 4 scores: performance, accessibility, SEO, and best practices. Each of these scores are broken down into components with links on how to address each problem:

I like to think of Google SEO tools as like Microsoft Office– there are so many features that we don’t even know exist!

Much of this Google webmaster stuff is technical. But as a business owner or marketing specialist, you’ll want to generally understand what Google thinks of your website so that you can hire someone to fix them.

The good news is that the main components of SEO do not require an engineering fix— simple WordPress plug-ins will get you most of the way there with on-site SEO factors, while you ability to produce content that gets exposure will drive your off-site SEO factors. In other words, Google is looking at whether people are talking about you to decide what searches you should rank for and how prominently.

I’d recommend running the Lighthouse report once a quarter on your website, whether you are a marketer, business owner, or agency.

If you’re an engineer or sophisticated agency owner, Google provides developer documentation on how you can run Google Lighthouse programmatically– to generate and share reports with team members.But for the rest of us, we are happy to use the web-based tools and browser plug-ins.