Want to know how lawyers maintain work-life balance and what it’s like to hang around the most successful lawyers on the planet?
Remarkably similar to high-performance individuals in other walks of life.
On the surface, these lawyers are expert litigators who have sophisticated techniques to win against the insurance companies, whether through settlement or going to a jury trial.
But underneath, you see humans who have learned how to systematize their businesses— to be CEOs that don’t file claims, talk to clients, write checks, or go to court unless they have to.
They are stewards of people— since, ultimately, it’s a people game.
Mike Morse did $160 million this year in creating a “fireproof” law firm. And he has applied principles to give him time freedom, so he never misses his kids’ games or things in life we want to savor.
Jesse Itzler sold his private jet company for billions to Warren Buffett and is married to the billionaire founder of Spanx. And he plans his entire year out in advance— blocking out time for adventure, new experiences, and date night.
Put in the big rocks first, or else the pebbles and sand fill up your jar— leaving no room for the big rocks later.
I witnessed tender moments with Ali Awad, his wife, his brother, and his father— a close-knit family that spends time together. And I felt welcomed, like part of the family.
This struck me more than the powerful opening keynote Ali gave on how he scaled his law firm to 8 figures via social media. I admire the CEO Lawyer more for how he treats people than for his ability to convince billionaires to speak on his stage.
No matter what you do, you’re in the people business, so these same principles apply.
I’m also grateful for Mark Lack, who taught our private group at the same time I was on stage, which happened to be during our weekly Office Hours call.
Mark shared his techniques on how to partner with ultra-successful people— and I noticed how Mark and Ali have a huge overlap in their circle of friends.
And that’s not a coincidence, since many of the attendees I met, even though I’ve never met them before— feel like long-time friends because we have so many friends in common.
I wasn’t expecting to do any deals- my focus was teaching the dollar-a-day strategy so well that even the not-so-young adults would be comfortable making one-minute selfie videos and boosting them on TikTok and Facebook.
I gave away all our training for free, as this felt like the right place— so these CEO lawyers could build a Content Factory using our processes and hire VAs for $5 an hour to edit videos.
And doing so yielded some new partnerships, where some ads and analytics support from us (not as a traditional agency) will create massive growth for these firms while advancing our cause to create a million jobs to implement these techniques.
There is always another level up that you haven’t seen if you are willing to humble yourself— and these folks have such an abundance mindset that they openly share and decisively take action.
If you haven’t been to a high-end event like this, you don’t know what you’re missing.