Dennis Yu

Strategy

Run Engagement Campaigns on Twitter

I’ve been testing Twitter ads for the last ten years, and here’s what I’ve learned. Engagement campaigns (boosted posts) are the only worthwhile campaign objective. For example, in growing small Twitter accounts, don’t run follower campaigns with only a 0.3% follow rate. Run engagement campaigns on high-value posts, giving you a 25% follow rate. Your …

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I charged $2,000 for a $100,000 project, yet the client was pissed.

He wanted Facebook ads but didn’t have any landing pages, videos, tracking,  or even a strategy. It took me 3 months to build these components– but he expected leads the next day. Moral of the story: Building something from scratch costs way more than maintaining it. I pay the maid $50 for housekeeping every week.  …

I charged $2,000 for a $100,000 project, yet the client was pissed. Read More »

Leverage your weak connections for a network boost.

Driving leads via Facebook is now about strategy, not about tactical tricks anymore.

Years ago, Facebook had a LIKE button on ads– do you remember? Back then, fan growth was all the rage– and it was before there was a newsfeed or even mobile. We could even drive 600 fans for a dollar– not a typo since traffic was about 20 cents for every thousand impressions. So we …

Driving leads via Facebook is now about strategy, not about tactical tricks anymore. Read More »

Beware the Penny Cliff

Driving free leads versus getting even a dollar from someone are universes apart. There is a concept called the “penny cliff”, where product companies who offer their stuff for free assume that they can get nearly the same number of subscribers at $1 a month or even $10/per month. Turns out that the distance between …

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