Decouple Content Production from Content Distribution

Here is a dirty little secret.

It takes ten times longer to upload, edit, coordinate, QA, post, and cross-post than to make the content itself.

I recorded a 5-minute video yesterday on TikTok ads that will be turned into an article and set of social media posts. Edit and distribute them into many channels (blog, book, podcast, Facebook, LinkedIn, email, TikTok, etc.)

But it will take over an hour, even with Descript, Jasper, and other AI tools, to get it processed.

I did a killer 90-minute training with John Jonas on how he built a site with 2 million virtual assistants and how to hire your own VAs to do your marketing. 

But it will take 2-3 weeks to turn around this episode, maybe longer because of follow-ups and confusion from many cooks in the kitchen.

Grant Cardone made a one-minute video for me on how to make a one-minute video. 

Ironic.

But it will take days to run it through the Content Factory to turn into social media posts that we boost for a Dollar a Day.

The thing preventing you from making content is the dread of how long it takes to go through this whole thing.

But what if you needed only 1/10th the time?

Content
Me, sharing my expertise

Create Content Factory

Would you be willing to make more content like a “walk and talk” in your morning exercise routine, a 15-second tip while you’re driving (hands-free and safely, of course), or a 5-minute “how to” after a frustrating client meeting?

A galloping horde of robots is coming our way, eagerly peddling their automation and tools, proclaiming content nirvana.

It’s all a lie.

Because there is no one tool that “does it all,” even though these software companies put their logo in the center of a diagram with spokes outward to all the other tools they integrate with or replace.

And the social media agencies incessantly bang on our doors.

Hoping we’ll buy their packages, attractively dressed up like Girl Scout Cookies.

But mindlessly posting content X times per week on Y social media channels is dumping more turds into the punchbowl.

No amount of fake followers or bogus influencer campaigns will drive sales. And you know it.

They’re robots, too, just more expensive.

The solution, which is not available for $1,997 or a “secret” mastermind, is to build your Content Factory to process the content you and your customers create.

Check out the Content Factory, a process more than a focus on any particular tool.

It will change how you think about marketing.

I think you’ll find that it’s more about the process to extract what’s in your head.

We are decoupling content production from content distribution.

Sshhh! The social media “experts” will get mad if you know this.

What used to cost us $500 per episode to edit by humans using expensive software over a week now costs $1 and takes 3 minutes.

Automatically trimming the “um’s” and “ah’s,” cleaning up the sound, transcribing, creating social snippets, etc.

Are you excited to finally get your Content Factory going and have the wool lifted from your eyes?

Partnering with Ultra Successful people

Partnering with Ultra Successful people

Want to know what it’s like to hang around the most successful lawyers on the planet?

Do you know the productivity tip for successful people?

Remarkably similar to high-performance individuals in other walks of life, with principles and strategies.

On the surface, these lawyers are expert litigators and have sophisticated techniques to win against the insurance companies, whether through settlement or a jury trial.

But underneath, you see humans that have learned how to systematize their principles for businesses and build partnerships— to be CEOs that don’t file claims, talk to clients, write checks or go to court unless they have to.

They are stewards of people– since, ultimately, it’s a people game.

No matter what you do, you’re in the people business, so these principles apply.

Mike Morse did $160 million this year in creating a “fireproof” law firm. And he has applied principles to give him time freedom, so he never misses his kids’ games or things in life we want to savor.

Jesse Itzler sold his private jet company for billions to Warren Buffett and is married to the billionaire founder of Spanx. And he plans his entire year out in advance, blocking time for adventure, new experiences, and date night.

Put in the big rocks first; else, the pebbles and sand fill up your jar– leaving no room for the big stones later.

I witnessed tender moments with Ali Awad, his wife, his brother, and his father– a close-knit family that spends time together. And I felt welcomed, like part of the family.

It struck me more than the powerful opening keynote Ali gave how he scaled his law firm to 8 figures via social media. I admire the CEO Lawyer more for how he treats people than his ability to convince billionaires to speak on his stage.

I’m also grateful for Mark Lack, who taught our private group while I was on stage, which happened to be during our weekly Office Hours call.

Mark shared his techniques for partnering with ultra-successful people– and I noticed how Mark and Ali have a massive overlap in their circle of friends.

And that’s not a coincidence, since many of the attendees I met, even though I’ve never met them before– feel like long-time friends because we have so many friends in common.

I wasn’t expecting to do any deals– my focus was on teaching the dollar-a-day strategy.

So even the not-so-young adults would be comfortable making one-minute selfie videos and boosting them on TikTok and Facebook.

I gave away all our training for free, as this felt like the right place– so these CEO lawyers could build a Content Factory using our processes and hire VAs for $5 an hour to edit videos.

And doing so yielded some new partnerships, where ads and analytics support from us (not as a traditional agency) will create massive growth for these firms while advancing our mission to create a million jobs to implement these techniques.

There is always another level up that you haven’t seen if you are willing to humble yourself– and these folks have such an abundance mindset that they openly share and decisively take action.

If you haven’t been to a high-end event like this, you don’t know what you’re missing.

Advertisers’ No.1 Mistake is not being on Snapchat!

Snapchat is one of the low-cost social networks, and it does great, but usually, people don’t talk about it. I was so lucky to be one of the first 100 advertisers to be let into the Snapchat ads platform.

They recently approached me with good news. Guess what …………………………… Advertisers can set up public profiles!

Snapchat - How to set up your public profile

If you want to advertise on Snapchat, you need to get your public profile set up.

The public profile will permit you to get a permanent space and together with a host of several free-of-cost advantages such as: 

  • A space for high-class content 
  • The capability to structure a devoted following.
  • Enhanced targeting abilities
  • They are creating chat opportunities in addition to map opportunities that we have faith will be highly effective and influential for your business. 

Here are the steps to set up your public profile: 

1) Make a Snapchat Business Account:

You will initially require a Business Account. It’s free of cost to create, and there is no need for you to manage advertising from it. Your promotion can continue to be handled by the agency.

2) Business Help Center Onboarding Guide:

Once you make your business account, you need to keep this guide of public profile work streams on hand to complete the setup of your profile. 

3) Promote organic content

After setting up your profile, you need to check out promote organic content with ads – different companies” for levels on how to execute this. 

Know more about organic: Presenting Public Profiles: Go through a high-class summary of public profiles to identify what this unique product means for your brand. 

Successful Stories: Get inspiration from the brands who have already discovered success with their organic existence. It works even better than Facebook and Instagram If you are targeted locally.

If you have more queries about this or other social networks, feel free to ask!

See my post on “As an entrepreneur, you face the most concentrated of unspoken evils.

The Myth of Overnight Success

Myth of Overnight Success
Dennis Yu

The time is 1:26 am, and I’ve just wrapped up my emails and messages that are more than 600 a day. Though it’s unbelievable, someone stole our cameras with all recordings of the presentation I gave at  CEO Lawyer  Summit. So, now I have to re-film it.

Deadlines are deadly

It will take me at least 2 hours to complete — but deadlines are just ahead of me, and the buck stops with me. My life may look to you like a simple “4-hour workweek” only if you see it on social media. But I’m living like this for more than 30 years.

In the start, I only consumed the off-the-dollar menu at McDonald’s to save some money. At that time, I couldn’t afford to stay in luxury conference hotels, so rather I stayed in fleabag motels and filled my pockets with food to eat later.

I had to borrow money from my friends so that I can make my payroll. And yet I do not feel that I’m “successful” as a digital social marketer.

Entrepreneurship and overnight success

Entrepreneurship is not as easy as it looks from the outside until you experience it yourself and face very frequent table problems. I interviewed a person yesterday who, overnight, earned 87 million dollars.

And this overnight success means the person took credit card debt for about 8 years, which was just paid only last month. You will see some people on the internet achieving the success you want in a few years. On the other hand, you could be just half of them, but don’t be discouraged.

Either they are not giving you the whole information about their journey, or you might not be aware of the fact that it has taken them a decade or more to achieve that milestone. In this way, most people leave during the journey getting disappointed, which they shouldn’t.

Use smart strategies with smart networks

Use smart strategies with smart networks
LinkedIn Strategies

How can we use smart strategies ? Unhappy that Facebook is getting rid of interest and targeting, and targeting going away on the various social networks?

The reasons could be many – either more profit, less govt interference, or the unavoidable result of GDPR.

However, know that LinkedIn is a platform where you can boost your posts at a price of $10 a day rather than one dollar a day.

Smart networks

The benefit you get there is that you can target people according to their skills, job titles, the place or company they work at, where they live, and so on.

Once LinkedIn was 20 times more expensive than Facebook, but it has made it feasible by reducing the gap from 20 to just 3 times more.

Smart strategies

The smarter you are, the more you’ll benefit from this targeting methodology by picking an extremely relevant audience in lower numbers, thus lower costs but higher returns.

I’m not AJ Wilcox, the master of LinkedIn ads, but my LinkedIn posts get a great response due to my content being compelling and targeted to a relevant audience.

4 Hidden Secrets Behind Incredible Content

4 Hidden Secrets Behind Incredible Content
Dennis Yu

Building an empire over social media seems different and challenging. However, there are some hidden secrets behind social media which few people can get. Every individual who wants to build a social network for their personal brand is working hard to fit into the system.

Making content is more straightforward than uploading, coordinating, posting, and cross-posting. For example, yesterday, I recorded a 5-minute video on Tik-Tok ads, and it turned out to be an article and a set of social media posts. It took about an hour with the Jasper, Descript, and utilizing other AI tools to manage it. 

It took me almost an hour of a training session with John Jonas about how he created a site with 2 million virtual assistants and how one can hire his own VAs to do the marketing. The episode further will take 2-3 weeks to create a boom in the market, or it might take longer than usual because of some confusion since there are so many different ideas circulating in the scene.

A Minute Hurdle *hidden secrets*

It is rather amusing that Grant Cardone makes me a one-minute video about how to create a video that is one minute longer. But it must consume days to move it by the Content Factory to turn into social media posts that we enhance for a Dollar a Day. There is only one thing that can stop you from creating content: fear of timelessness or how long it will take to go through all this confusion and mess despite having an army of VAs.

A Fool’s Paradise *hidden secrets*

But if somebody gave you 1/10th the time, would you still be eager to create more content, just like walk and talk in daily routine, or it might be a 15-second suggestion between driving a car, or it might be those ‘’how to’’ 5 minutes after a frustrating meeting with a client.

If we imagine a single instrument that can accomplish everything, we are in a fool’s paradise. Even so, some software companies may display their logo in the center of the layout, with spokes extending outward to represent all the other tools they replace. No doubt, there are some hidden secrets behind social media.

Honesty is the Best Policy *hidden secrets*

Our doors are constantly being pounded by social media companies pleading with us to buy their packages, enticingly disguised as Girl Scout Cookies. We are putting other turds into the punch bowl by mindlessly posting on social media, such as X pieces of weekly content on Y social media channels. 

No number of false followers or influencer marketing campaigns on social media will increase sales, and everyone is aware of this. They might even be robots and more expensive.

Be Your Own Master *hidden secrets*

Create your Content Factory to process the content you and your customers create. This is the only solution that does not cost $1,997 or require access to a hidden mastermind.

In the same way that I don’t want to learn how to fix my car but also don’t want to be ripped off by a technician, someone who is too busy to learn about tools might want to look at the Content Factory method. 

You’ll probably discover that it’s more about the procedure to get what’s in your head extracted, altered, and released through various channels. We are separating the creation of material from its dissemination; don’t tell the social media “experts” though; they’ll lose their cool.

It now only costs $1 and takes 3 minutes to edit an episode instead of $500 per episode and a week of labor-intensive, expensive software.

The ums and ahs are automatically removed, and the sound is cleaned up. You are producing social snippets, transcription, etc.

Are you now excited to finally get your Content Factory going and have the wool lifted from your eyes?

The purpose of the Content Factory is to create your content with people who are working for you and will do everything on their own because you hired them and trained them according to your brand requirements. So, what you need to do is learn the process. And the process is about how to build your own Content Factory.