A Simple Trick to Leverage Social Media for Marketing

You will be dead wrong if you think you need a zillion followers and a blue check mark to get crazy good results on social media.

Twitter is the most powerful PR channel if you know how to use it.

For example, this account had only 175 followers but over 7,000 profile visits last month, and that too without running ads.

the secret to improving results
simple trick

The trick?

Create engagement by posting thoughtfully and commenting on posts from others in your industry.

David Meerman Scott is the best-selling author of ‘The New Rules of Marketing and PR.’

A comment on his tweet got a reply from him, which builds Gavin Lira’s audience and exposure to David’s audience.

Since Gavin runs a PR agency, engagement with a top PR expert helps build his brand.

So stop mass-blasting on social and start thoughtfully engaging in two-way conversations.

If you’re not getting exposure or people are not looking at your profile on Twitter, now you know what you’re doing wrong.

I would love to know what your thoughts are about this idea. Let me know in the comments.

Decouple Content Production from Content Distribution

Here is a dirty little secret.

It takes ten times longer to upload, edit, coordinate, QA, post, and cross-post than to make the content itself.

I recorded a 5-minute video yesterday on TikTok ads that will be turned into an article and a set of social media posts, editing and distributing them into many channels (blog, book, podcast, Facebook, LinkedIn, email, TikTok, etc.)

But it will take over an hour, even with Descript, Jasper, and other AI tools, to get it processed.

I did a killer 90-minute training with John Jonas on how he built a site with 2 million virtual assistants and how to hire your own VAs to do your marketing. 

But it will take 2-3 weeks to turn around this episode, maybe longer because of follow-ups and confusion from many cooks in the kitchen.

Grant Cardone made a one-minute video for me on how to make a one-minute video. 

Ironic.

But it will take days to run it through the Content Factory and turn it into social media posts that we boost for a Dollar a Day.

The dread of how long it takes to go through this whole thing prevents you from making content, even if you use Fiverr or have an army of VAs.

But what if you needed only 1/10th the time?

Content
Me sharing my expertise

Create Content Factory

Would you be willing to make more content like a “walk and talk” in your morning exercise routine, a 15-second tip while you’re driving (hands-free and safely, of course), or a 5-minute “how to” after a frustrating client meeting?

A galloping horde of robots is coming our way, eagerly peddling their automation and tools, proclaiming content nirvana.

It’s all a lie.

Because there is no one tool that “does it all,” even though these software companies put their logo in the center of a diagram with spokes outward to all the other tools they integrate with or replace.

And the social media agencies incessantly bang on our doors, hoping we’ll buy their packages attractively dressed up like Girl Scout Cookies.

But mindlessly posting content X times per week on Y social media channels is dumping more turds into the punchbowl.

No amount of fake followers or bogus influencer campaigns will drive sales. And you know it.

They’re robots, too, just more expensive.

The solution, which is not available for $1,997 or a “secret” mastermind, is to build your Content Factory to process the content you and your customers create.

Check out the Content Factory, a process more than a focus on any particular tool.

It will change how you think about marketing.

I think you’ll find that it’s more about the process to extract what’s in your head.

We are decoupling content production from content distribution.

Sshhh! The social media “experts” will get mad if you know this.

What used to cost us $500 per episode to edit by humans using expensive software over a week now costs $1 and takes 3 minutes.

Automatically trimming the “um’s” and “ah’s,” cleaning up the sound, transcribing, creating social snippets, etc.

Are you excited to finally get your Content Factory going and have the wool lifted from your eyes?

Partnering with Ultra-Successful People

Partnering with Ultra-Successful People

Want to know what it’s like to hang around the most successful lawyers on the planet?

Do you know the productivity tip for successful people?

Remarkably similar to high-performance individuals in other walks of life, with principles and strategies.

On the surface, these lawyers are expert litigators and have sophisticated techniques to win against the insurance companies, whether through settlement or a jury trial.

But underneath, you see humans that have learned how to systematize their principles for businesses and build partnerships— to be CEOs that don’t file claims, talk to clients, write checks or go to court unless they have to.

They are stewards of people– since, ultimately, it’s a people game.

No matter what you do, you’re in the people business, so these principles apply.

Mike Morse did $160 million this year in creating a “fireproof” law firm. And he has applied principles to give him time freedom, so he never misses his kids’ games or things in life we want to savor.

Jesse Itzler sold his private jet company for billions to Warren Buffett and is married to the billionaire founder of Spanx. And he plans his entire year out in advance, blocking time for adventure, new experiences, and date night.

Put in the big rocks first; else, the pebbles and sand fill up your jar– leaving no room for the big stones later.

I witnessed tender moments with Ali Awad, his wife, his brother, and his father– a close-knit family that spends time together. And I felt welcomed, like part of the family.

It struck me more than the powerful opening keynote Ali gave how he scaled his law firm to 8 figures via social media. I admire the CEO Lawyer more for how he treats people than for his ability to convince billionaires to speak on his stage.

I’m also grateful for Mark Lack, who taught our private group while I was on stage, which happened to be during our weekly Office Hours call.

Mark shared his techniques for partnering with ultra-successful people– and I noticed how Mark and Ali have a massive overlap in their circle of friends.

And that’s not a coincidence, since many of the attendees I met, even though I’ve never met them before– feel like long-time friends because we have so many friends in common.

I wasn’t expecting to do any deals– my focus was on teaching the dollar-a-day strategy.

So even the not-so-young adults would be comfortable making one-minute selfie videos and boosting them on TikTok and Facebook.

I gave away all our training for free, as this felt like the right place– so these CEO lawyers could build a Content Factory using our processes and hire VAs for $5 an hour to edit videos.

And doing so yielded some new partnerships, where ads and analytics support from us (not as a traditional agency) will create massive growth for these firms while advancing our mission to create a million jobs to implement these techniques.

There is always another level up that you haven’t seen if you are willing to humble yourself– and these folks have such an abundance mindset that they openly share and decisively take action.

If you haven’t been to a high-end event like this, you don’t know what you’re missing.

Snapchat – The Most Underrated Ad Platform

The cost of advertising on Snapchat is the lowest among all social networks, and it does great. But usually, people don’t talk about it. So I was lucky to be one of the first 100 advertisers to be let into the Snapchat ads platform.

They recently approached me with good news. Guess what …………………………… Advertisers can set up public profiles!

Snapchat - How to set up your public profile

If you want to advertise on Snapchat, you must set up your public profile.

The public profile will permit you to get a permanent space, together with a host of several free-of-cost advantages such as: 

  • A space for high-class content; 
  • The capability to structure a devoted following;
  • Enhanced targeting abilities, and
  • Chat and map features that will be highly effective and influential for your business. 

Here are the steps to set up your public profile: 

1) Make a Snapchat Business Account

You will initially require a Business Account. It’s free of cost, and there is no need for you to manage advertising from it. Your promotion can continue to be handled by the agency.

2) Business Help Center Onboarding Guide

Once you make your business account, you need to keep this guide of public profile work streams on hand to complete your profile setup. 

3) Promote organic content

After setting up your profile, you need to check out promote organic content with ads – different companies” for levels on how to execute this. 

Presenting Public Profiles: Go through a high-class summary of public profiles to identify what this unique product means for your brand. 

Success Stories: Get inspiration from the brands who have already discovered success with their organic existence. It works even better than Facebook and Instagram if you are targeted locally.

If you have more queries about this or other social networks, feel free to ask!

The Myth of Overnight Success

Myth of Overnight Success
Dennis Yu

The time is 1:26 am, and I’ve just wrapped up my emails and messages that are more than 600 a day. Though it’s unbelievable, someone stole our cameras with all recordings of the presentation I gave at  CEO Lawyer  Summit. So, now I have to re-film it.

Deadlines are deadly

It will take me at least 2 hours to complete — but deadlines are just ahead of me, and the buck stops with me. My life may look to you like a simple “4-hour workweek” only if you see it on social media. But I’m living like this for more than 30 years.

In the start, I only consumed the off-the-dollar menu at McDonald’s to save some money. At that time, I couldn’t afford to stay in luxury conference hotels, so rather I stayed in fleabag motels and filled my pockets with food to eat later.

I had to borrow money from my friends so that I can make my payroll. And yet I do not feel that I’m “successful” as a digital social marketer.

Entrepreneurship and overnight success

Entrepreneurship is not as easy as it looks from the outside until you experience it yourself and face very frequent table problems. I interviewed a person yesterday who, overnight, earned 87 million dollars.

And this overnight success means the person took credit card debt for about 8 years, which was just paid only last month. You will see some people on the internet achieving the success you want in a few years. On the other hand, you could be just half of them, but don’t be discouraged.

Either they are not giving you the whole information about their journey, or you might not be aware of the fact that it has taken them a decade or more to achieve that milestone. In this way, most people leave during the journey getting disappointed, which they shouldn’t.

Use smart strategies with smart networks

Use smart strategies with smart networks
LinkedIn Strategies

How can we use smart strategies ? Unhappy that Facebook is getting rid of interest and targeting, and targeting going away on the various social networks?

The reasons could be many – either more profit, less govt interference, or the unavoidable result of GDPR.

However, know that LinkedIn is a platform where you can boost your posts at a price of $10 a day rather than one dollar a day.

Smart networks

The benefit you get there is that you can target people according to their skills, job titles, the place or company they work at, where they live, and so on.

Once LinkedIn was 20 times more expensive than Facebook, but it has made it feasible by reducing the gap from 20 to just 3 times more.

Smart strategies

The smarter you are, the more you’ll benefit from this targeting methodology by picking an extremely relevant audience in lower numbers, thus lower costs but higher returns.

I’m not AJ Wilcox, the master of LinkedIn ads, but my LinkedIn posts get a great response due to my content being compelling and targeted to a relevant audience.