Do You Need a SEO “Expert”? Maybe Not.

Here’s something that even “SEO experts” don’t know…

Your SEO is your reputation.

What people say about you is Search Engine Optimization.

So when you take good care of clients, who say good things about you, that’s SEO.

When you are a guest on someone’s podcast– then they share the episode on social media and their site, that’s SEO.

When you make tweets about your favorite place to eat, that’s SEO.

The people who charge money for SEO will now want to argue with me here– listing out all their favorite tools and techno-babble about how client’s couldn’t possibly do SEO.

They need to hire an expert in SEO to do this for them, right?

NOPE– except for rare circumstances where you have a large site or complex technical issues requiring someone like Steve Wiideman or Damon Burton to solve– 99% of SEO is producing content so compelling that people want to share it.

If you’re an industry expert like Glenn Vo is in dental, then you’re interviewing the leaders in your industry, creating a group of 30,000 dental professionals. Another example is Eugena Popa, making hypnosis simple.

When these pros talk about you, Google sees these signals, which generates more traffic for you from Google.

And that’s SEO, which is the RESULT of what you’re doing, not the activity! For instance read how Ethan Van De Hey learned why his podcast didn’t show up on Google.

Hope this saves you a ton of headache and wasted money from people who would love to sell you snake oil.

If you are one of these peddlers, feel free to argue with me.

I built the analytics at a search engine over 20 years ago– and my job was protecting users from SEOs trying to manipulate the search results.

Ethan Van De Hey learns why his podcast doesn’t show up on Google

A few months ago, he interviewed my friend, Dr. Kim Grimes. And we’re sad to not be able to see it in search results:

And we discussed 5 easy steps to fix this problem, which you should implement for your podcast, too.

Ethan Van De Hey and I discuss how to make his podcast show up on Google

Ethan is a killer podcast host, but he’s also learning how to repurpose this content. We’re going to talk about the five things that you need to do to make sure that your podcast is actually being seen. Because if it’s not being seen.

Then what’s the point of publishing it and it doesn’t really honor your guests the same way. So here we go. Tip number one is buy your domain name, Ethan Van De Hey. Get it through GoDaddy, but WordPress on it. And that way you can blog on it and it’s automatically optimized for SEO. Number two, make sure you’ve claimed all your social media profiles on LinkedIn, Twitter, Facebook, Instagram, Snapchat, TikTok. You name it.

Have all your profiles claimed because when you record those podcasts, you’re going to push them to all those different networks. That increases the signal that Google will see. So Google’s looking at all these signals to determine how you should rank number three. Have a content factory. So when you record that raw episode on zoom or on your camera or on your phone, you have an assistant or virtual assistant or marketing person.

Be able to process that content and push it out to all the other networks. Number four repurpose content and you use the tool like the script. You can transcribe it. Fix ums and AHS. Fix the sound. Create snippets that are in vertical square, other sorts of formats. And then step five. You want to boost it?

So you’re going to promote that. You’re going to tag your guests. You’re going to put a dollar a day against it on Facebook. And Instagram and Twitter so that other people see it get comments and more people will sign up. Subscribe for your podcast, engage. This is how you get more guests. This is how you become better known. This is how you get a job, even if you’re still a student still in school.

And this is ultimately how you build your personal brand and your career. So those are five tips for you on. How you can get your podcast being seen to grow your career.

By the way, I just bought his name on GoDaddy– so make sure you’ve got your name!

SEO for hypnotherapists

Most hypnotherapists get SEO wrong because they think it’s some technical tactical thing related to tools and search engines and programming. That is absolutely not true. The way that you get more patients through Google is you look at the most common searches that Google has around hypnotherapy. For smoking.

Hypnotherapy for phobia. Hypnotherapy for fear of flying. Hypnos. Therapy for PTSD. And when you make these one minute videos that sends a signal to Google because. You take these one minute videos and you post them to Facebook. You take these one minute videos that you post them to Twitter. You take these one minute videos and you transcribed them through various tools,,, and Descript.

Dot com. And it automatically. Is becoming an article. I spoke this article actually on video. And now we turned it into a WordPress blog post, which I can then use and link to my other friends that are hypnotherapists and other countries, because when they make videos on the same topic, And we’re not in the same city, then it’s telling Google the signal that we are friends and we are.

Here is my friend, Eugena Popa, making hypnosis simple.

Eugen Popa on 5 secrets for hypnosis.

We’re both hypnotherapists, right. Or we are both digital marketing agencies. So maybe I would link to my friend Dylan model who serves therapists by doing digital marketing and that my friends demystifies SEO, SEO is about making content. Cody it on multiple different sites and channels, which is what we call repurposing.

Then driving traffic to that. Via a dollar a day, the technique that will help the search engines, see what you’re doing and help people see this so that you’re going to show up better. And the Google search results. Very easy to measure the power of SEO. You do not need to hire anyone to do SEO. My name is Dennis Yu.

And Eugen Papa is one of my friends and I hope that you’ll reach out to him. And I’m so glad to be a part of his conference.

When your domain name gets stolen….

This is a guest post by my friend, Bill Hartzer, who I’ve known for over a decade as a world-class SEO and domain expert. We have 431 mutual friends on Facebook.

I saw him share this knowledge on Facebook and absolutely had to share it here on my blog with his permission.

As you may (or may not) know, I run a company called DNProtect.

We protect domain names, offer a domain name protection service, but also recover stolen domain names. Unfortunately recovering domain names takes up quite a bit of my time, as it’s a huge problem that no one talks about.

People are literally waking up in the morning, their email doesn’t work, their website is down, and they quickly realize that their domain name has been stolen. DNProtect is the ONLY company that currently offers a service to recover domain names.

Your domain name is your most important asset. If you lose it, your website is down, email doesn’t work. And if you’re selling stuff online or you’re getting your leads that way, it can be a HUGE hit to your business.

Your business STOPS instantly if you lose your domain name.

I am flabbergasted, to say the least, that people have less security on their domain name(s) than they do on their websites. They pay a domain registrar the least possible for domain registration services. And don’t pay attention to their domain name.

But one mistake can literally take away your business overnight.

I see this happening over and over again, several times a day, because I personally help people recover their stolen domain names. It’s tough to see someone desperate to get their domain name back after it’s stolen, and I never want to see YOU in this situation.

Frankly, I do not want to ever have to talk to you about your stolen domain name.

So, here’s some things that I have learned after recovering a LOT of stolen domain names for clients. These are things that are easy to do, and things that I wish my clients had done so they wouldn’t be hiring me to recover their stolen domain.

Do these right now, today. And please share this with everyone you can, as I know that there are so many people out there that have no idea that stolen domain names are a big problem.

Set up 2FA (two-factor authentication) whenever it’s offered to you by your domain registrar. If they don’t offer it, transfer your domain name to another registrar.

If you are going to use 2FA, consider adding a physical key to that process. You can get a Yubikey inexpensively and add that to the 2FA process. Hackers won’t have the physical Yubikey, so they cannot gain access to your account.

Google offers Google Advanced Protection, so you may consider adding that if you use a Google Account for access to a Google Account (Google Domains). I recommend setting up 2FA when you can, but people need to realize that it is NOT foolproof.

Hackers routinely turn 2FA off when stealing domains. The 2FA that uses an app like Authy or Authenticator (an authenticator app) is better than simply getting an email with a code. SMS text message with a code is better than an email code, but that can be bypassed easily by hackers as well, and I’ve seen hackers steal domains with the SMS text message 2FA turned on.

Turn on registry lock if it’s offered. It is different than registrar lock. This basically makes it more difficult to make changes to the domain, especially name server changes. It’s just another level of protection, but can be turned off by the hacker.

Register the domain for at least 5 years in advance. If it’s stolen or transferred there will be no question as to whether or not it simply expired. I’ve run into this over and over again when recovering domains. We can easily rule out expiration since it was registered for a few years in advance (easy to see via whois history).

Do NOT rely on “auto renewal”, as we constantly hear from people who lose their domains because auto renewal was turned on and their credit card was “supposed to be” charged. And it was not. (Credit card didn’t go through, etc.).

Never use a “free email” such as gmail, hotmail, outlook, etc. as the contact email on the domain. Those accounts routinely get hacked, compromised, etc…

Make sure that you don’t ever use the same email address of the domain. For example, in the whois record of hartzer(.com), don’t use bill@hartzer(.com). If it’s a stolen domain, there will be issues recovering the domain. And you cannot gain access to the domain easily if the domain is using the same domain that has been stolen.

If the domain is stolen you won’t have access to email on that domain. So you cannot easily communicate with your registrar or with me, who is trying to recover your domain name for you.

If you use another email address in your WHOIS record, as recommended, make sure you RENEW that domain name as well. If the domain with that email address expires, then the domain thief just has to get access to that domain name with that email and they can steal your other domain name, as well as any other domain names using that email address in the WHOIS record.

That’s how AirBNB had stolen from them. They had an email address in the WHOIS record, and someone bought and then stole from AirBNB. So, don’t do that.

Finally, consider NOT using whois privacy on domains you really care about. Use a UPS Store address if you have to. But don’t use whois privacy. When it comes down to recovering the domain, when you have to prove ownership, it’s a lot easier if you have not used whois privacy on the domain.

Domain thieves will immediately turn on privacy when they gain access to the domain, then they will attempt to transfer the domain out. There are other ways to make sure that you don’t get your domain name stolen and don’t have to use DNProtect to recover your stolen domain name.

But I won’t reveal all of those since I don’t want to give any extra hints to hackers and domain name thieves on how to steal domain names. If you do the above things, you’re going to have a lot less risk than before.

And, of course if you’re interested in protecting your domain name(s), check your DNP Score for free at and get your domain risk score as high as you can.

99You, Marc Harty, Michael Stancil and 96 others25 Comments6 SharesLikeCommentShare

The mindset of an employee versus a profit maximizer

One of our team members asked if they should increase the budget on a campaign from $80/day to $140 a day.
Here’s what I said.

Please choose whatever budget you see fit in your expert opinion.
You’re the pro!

You know our business goals and are best positioned to determine what tweaks to make to maximize revenue at the target ROAS.

Since we know in eCommerce, unlike most agency work, it’s not about a daily budget (which is about managing expenses), but about maximizing profit (at whatever spend maximizes this).

A typical agency employee has the goal to spend exactly $X as the budget– which can be too low if the campaigns are profitable, but too high if we’re wasting money.

So use your pro skills to test and optimize, while we’re here to advise in our areas (me on strategy/optimization), the client on content/financials, Daniel on analytics, etc…

How BlitzMetrics helped me see the light on SEO investment

Chris Thompson is the CEO and cofounder of Mike Mandel Hypnosis, a global online destination for world class hypnosis and personal development training.

This week I had the pleasure of hopping onto a Zoom call with Dennis Yu. We had scheduled an SEO audit of my website. I went into the meeting thinking we were probably doing pretty well, but would naturally have some decent opportunities to improve.  

Then Dennis started ripping through various reports from SEO tools, Google Analytics and more. He beat me up. But I say that in the best possible way. I knew we had opportunities, but Dennis blew me away with just how much opportunity SEO offers us in our niche of hypnosis and personal development training.

The first thing Dennis pointed out to me was that we only have about 600 pages indexed in Google. For a global business offering online education, having been around for over 10 years, we should have a lot more text for Google to crawl.

Simply put, it’s like we’re showing up to a target shooting competition, and every time we hit the target we get website visitors. But we hardly have any ammunition, so we’re just sitting out of the competition most of the time.
To solve this we simply need to publish more content, which, as it turns out, is a relatively low cost investment path compared to what we’ve been doing with paid ads on Facebook.

We’ve got three clear paths to get more traffic.

First, we can take the shotgun approach.

We have a huge library of content published in audio and video format. We’ve never published most of this in text format. So other than some lame (from an SEO perspective) podcast show notes, we’re just not showing up for a bunch of keyword competitions.

Solving this is something I can do with a bit of money, but thankfully without investing a lot of my own personal time.  I simply need to build the proper support network of assistants who can take existing content and turn it into articles.

The second path is the sniper approach. Dennis showed us examples of keywords that we should be able to dominate with a little bit of work. These are keywords with reasonably high traffic, for our niche, that we have simply never written about.

If you’re curious where you rank on Google so you can optimize your keywords, you can find out here.

Fixing this means researching the top ranking articles, writing something better, and publishing it to our site. We’ve done this before, but we clearly need to snipe off more of these important keywords by writing best-in-class content.

We’ll approach this by hiring skilled writers to join us on Zoom calls, plan out the content, and give the writers access to the recording and transcription of the call, in order to pull together some killer content.

The third leg of our strategy is link building.  Dennis pointed out that our overall link profile is pretty weak. If we put a bit of effort into approaching industry friends with custom-written guest posts, we can build more incoming links in an entirely ethical way.

After the SEO audit with Dennis, I sat down to do some back of the napkin math. If we took the money we are currently spending on PPC traffic and simply invested that in original content creation for the next six months, we may well boost our organic traffic by 100%, which could drive 50% more revenue.

Considering the SEO benefits would be long-lasting, whereas buying traffic is a monthly expense just like household groceries, it seems like a total no-brainer to expand our traffic investments with content marketing.

If you’re reading this I obviously don’t know what opportunities exist for you in the SEO world, but it seems to me that it’s worth finding out. 

Get a professional SEO audit. The return on investment could be superior to any paid traffic campaigns you are currently running.