In this episode of the Coach Yu Show, Marcelo Bermann shares his story of how serial scammer Aaron Gobidas backed out of a contract after he’d received the payment.
Marcello has been painting for 51 years. He started out in Boston in 1971, and has been serving the San Diego community since 1992. You can find him at bestsandiegohousepainting.com
Like so many expert tradesmen, Marcelo needed help with his website and SEO. He used a business bartering side, BizX, and stumbled upon Aaron Gobidas and GoBeRewarded. Unfortunately, he was left with an empty wallet and no website.
Aaron Gobidas is a great salesman.
“He reminds me of some of these people that are on speed and they can read your mind and they tell you everything that you want to hear. The one thing is he insisted that I drive up to Oceanside, which I did not understand.”
“But in any event, I drove up to Oceanside. It’s a long drive. There’s a lot of traffic. He wanted to show off his place. I’m familiar with the area I used to live in Oceanside.”
“And he did a presentation meeting where there are a couple of women there. One of them was constantly on her smartphone. The other one was somewhat present. They really didn’t know much about the subject. He also had another guy there. I guess he wanted to impress me with the staff, you know, that was on their hand and the plans where he had the thing.”
“And one of his selling points was that his dad had been, I think, a curtain installer, like on windows and, and that, you know, he knew how being a specialized business with a particular gift that he would know how to present me to the world so that I would get the right kind of clientele and, you know, blah, blah, blah, blah.”
“He was very convincing and everything. He did like an hour long presentation with maybe even videos and a whiteboard and so on. Basically, he wanted $2,500 to redo my website and he was going to do a super-duper thing. He was going to have some staff that was going to do some video. So he was going to do a shoot as well as, and they were going to come out on site and, you know, and, uh, shoot while I was working.”
“So it was going to be a very comprehensive, well mounted, professional website.”
Spoiler Alert: It wasn’t.
There was some confusion over hosting and eventually GoBeRewarded backed out of their contract with Marcelo, keeping the money. Truth is, Marcelo fell for a nicely packaged scam.
Unfortunately, this happens more frequently than you’d expect.
There are a ton of agencies out there who will promise you the moon, but in reality they lack expertise.
So when you see a scammer like Aaron Gobidas try to take your money and try to make all these promises and tell you all these stories. But then you start asking questions and then things kind of start changing, that’s when you know that you have an issue.
So to Marcelo’s point never pay the whole thing up front. Always check out the reviews. You should go Google, Aaron and see what shows up on the first page for his name. And if he’s good at SEO, then those horrible things about him are not going to show up on his name, right?
My expertise is in SEO. My advice for everyone out there is that SEO is completely measurable.
It can be hard to find someone you trust. But if you start getting a bad feeling about someone or an agency, if they can’t answer your questions clearly, or they seem to be using a lot of jargon, take it as a red flag. Trust your gut.
I paid him a retainer up front and you can see what happened here.
He didn’t get around to advising us, but did review some initial documents before deciding he didn’t want to take the case.
We gave him an opportunity to make things right, but he preferred to pocket the money.
So that’s why you see the honest reviews from me and past clients online.
Instead of fixing his mistake, he sent a serious of angry, emotional letters threatening legal action.
I’m not a lawyer, but if I was Durbano Law Firm, I’d just refund the $1,000 instead of desperately trying to hold onto the money while sending these letters. I’d imagine if his time is $400 an hour, he’s burned a few thousand dollars already.
This is John Keiter’s letter to me:
I would have refunded the retainer and said, “Sorry we didn’t get to work together– best of luck.”
To his defense, he did consider returning the funds. But he doubted whether we would see this through.
John– this is your proof that we follow through on promises.
If you don’t want people to see what you’ve done, it’s not too late to fix it. But at this point, I’m not going to write a bunch of 5 star reviews, as you insisted.
That would be unethical, Mr. Keiter.
And we want people to see how Durbano Law Firm in Utah operates.
On January 11th, 2020, I purchased a Lyme Disease test kit, under the recommendation of a business partner.It was for a friend who was struggling with mental health and we were told that he probably had Lyme Disease and other parasites.
So I paid $650 for a test kit.But before we could use it, my friend become incapacitated and left the state.
I asked them if they could issue a refund, since we didn’t use it. I understand they need to make money.
But at the same time, when I order a test for a friend, who later is incapacitated and unable to take the test, they should consider a partial refund.
Especially since we didn’t take the test, which means they didn’t process it or undergo any work.
I had escalated this through multiple levels in DNA Connections. For example, Dr. Leslie Douglas acknowledged this would affect the integrity of their business, but didn’t care: DNA Connexions Administrative Team (888) 843-5832 firstname.lastname@example.org
Their CEO, Blanche Grube, provide the same answer.
And Blanche said she was pocketing all $650 of this Lyme disease test.
That’s a bit harsh, don’t you think, especially when times are tough?
Even if they don’t want to refund me, it’s important that other consumers are aware of their practices.So I wrote this as a warning in the hopes that I’m able to save someone else some grief.
That’s the justification I got from a former partner who robbed me blind— stealing a client and the truck I bought him to not leave us.
It takes 5 years to truly get to know someone— if they merely say what is convenient for them versus establishing a track record of doing what they say they will do.
Digital and social is a fast and loose game that knocks you off balance if you’re not vigilant.
Today, I saw an article in Entrepeneur about how most followers and engagement are fake— bought for pennies each. And then the bulk of that article goes on to overly promote a company with a tool that supposedly detects fake followers.
Yet this company likely paid to place this article— the irony.
The next breathless claim of instant success via “secrets” you must sign up for to get— remember what’s real.
Same clown, different circus.
You’d think that with data now so easy to retrieve, facts so easy to verify, that there would be fewer scams.
It actually works the other way around- the charlatans believe there are more places to hide and an infinite mass of people to scam.
So build fewer, high quality relationships— not more.
Connect with people in-person, not just online— which means you must say NO to more things, even which seem promising.
Slicing that same large pizza into 32 slices instead of 8 slices doesn’t yield you 4 times more pizza- and neither will spreading your time across more people and projects.
The friends in my life from 5+ years ago are more valuable to me than people I met last week— since they’ve vetted themselves.
And my 10+ year friends are pure gold— though I’m often distracted by the shiny things that turn out to be fools gold.
The expensive lesson I’m still learning- trust, but verify. The bird in the hand is worth more than 2 in the bush.
When you’re in a hurry, you’ll make mistakes.
“Con man” is short for “confidence man” because they know how to play to your fears and generate trust.
Digital isn’t enlarging the world- it’s making it smaller. Focus your energy in the few proven places that matter, resist the scatter.
I got hit up by someone who is eagerly offering to get me featured on Forbes, Entrepreneur, Inc, and other places. Plus help me get blue check marks on Facebook and Twitter.
I looked him up and he doesn’t have a blue check mark, nor is he published on the “top publications” he claims.
I asked him if he had done any research before trying to sell me, since I’ve been on all these “top publications”, plus ones that are actually hard to get into (Wall Street Journal, Washington Post, New York Times, LA Times, NPR, etc).
It’s super easy to get into Forbes, Inc, Entrepreneur, HuffPo, and such. These are from 3rd party contributors on posts that get no traffic, unless you boost them.
Don’t PAY for media exposure, no matter how good the pitch sounds or who the “influencer” is.
You can pay for editing your videos, organizing your articles, and building your business.
You can pay for ads– to boost your posts.
But don’t pay for someone who will “do everything for you”– you just write them a check.
Unless you believe you can pay someone to lose weight for you, go on a date for you, speak at a conference for you, and go to heaven for you.