Wondering how some people rise above the noise and get a high following on their social media accounts? Here’s how I grew Gavin Lira’s account from 12 followers to 18,000 using the Facebook for a Dollar a Day Strategy:
I made posts honoring well-known friends, instead of talking about Gavin. These friends appreciated the compliment and would retweet my tweets to their audience.
2. I engaged in every comment thoughtfully to encourage conversation while the audience was growing.
3. I used the “Dollar a Day” strategy to boost posts that had performed well to get a multiplier effect.
In the last 28 days, 1.4 million people had seen Gavin’s tweets, but more importantly, over 100,000 people had clicked on his profile to check out the rest of the tweets. Of those, 7,500 decided to follow him.
You might say it’s like “throwing raw meat to the dogs,” which is partly true. Yes, I shared posts that received a lot of attention (for example, 1,000 likes on a post honoring freelancer friends in Pakistan), but if I didn’t also tie these posts to my expertise, my followers would be low-quality and random.
So I used high-engagement posts to break through the noise, allowing people to see that my expertise is worth looking at and listening to.
This is actually a relationship-building strategy called FGF— Find, Give, Friend.
And check out where Gavin is now!
If you haven’t leveraged the power of the “Dollar a Day” Strategy, here is a course on Facebook for a Dollar a Day that will get you up to speed!
We are not right for everyone. We aren’t trying to please everyone— just the top folks in the industry to start, who in turn can then teach their communities.
I admire that our subscriber wants to be a big personal brand that teaches others how to grow their personal brand. But he’s not at the level of a partner– he needs to be a specialist (learn how to do digital) or a business (client) first.
Watch for people who want to be partners, but need to start at specialists or businesses.
Think about their expectations and look at it from their point of view – as if they were actually a partner – to see the gap in expectations.