Dennis Yu

Personal Growth

campaign

Exposing the 4-Hour Workweek Myth: The Reality of Entrepreneurship

Hey folks, let’s chat about this whole 4-hour workweek thing that’s been floating around. You know, that idea where you’re sipping a cocktail on a beach, working just a few hours a week, and everything magically falls into place? Well, reality check—it’s not as simple as it sounds, especially for those of you diving into …

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Positive Thinking Drives Your Beliefs, Actions, and Destiny

Positive Thinking Drives Your Beliefs, Actions, and Destiny Wise men have told me about “The Secret,”… the idea that positive thinking drives your beliefs, actions, and destiny. That what your heart desires is limited only by your beliefs. And for decades, the engineer in me stubbornly clung to the safety of proof— repeatable science. The …

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Run Engagement Campaigns on Twitter

I’ve been testing Twitter ads for the last ten years, and here’s what I’ve learned. Engagement campaigns (boosted posts) are the only worthwhile campaign objective. For example, in growing small Twitter accounts, don’t run follower campaigns with only a 0.3% follow rate. Run engagement campaigns on high-value posts, giving you a 25% follow rate. Your …

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Stop Chasing Technical Unicorns and Build Relationships

People who don’t know their stuff hide behind a mountain of technical details, equipment, and confusing jargon. I know only one way to generate results. And I’ve used the same approach for 30 years– expertise and relationships. Build relationships With Kasim Aslam, filmed on an iPhone, one minute of Google Ads advice will beat any …

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The Do’s and Don’ts of taking on a new job

1) Become a highly-concerned observer 2) If your mouth is open, you are not learning  3) Challenge your assumptions 4) Listen to your peers 5) Help your boss raise their status 6) Create a business plan for every assignment 7) Direct your availability up, down, and sideways 8) Be aware of others’ feelings and goals  …

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Who can you count on?

How many people can you count on to be there for you, no matter what? I can count two, maybe three. Seek to be this kind of friend and you will find this friend. Are all your friends unreliable? Ask yourself if you’re a reliable friend.

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