Positive Thinking Drives Your Beliefs, Actions, and Destiny

Wise men have told me about “The Secret,”… the idea that positive thinking drives your beliefs, actions, and destiny.

That what your heart desires is limited only by your beliefs.

And for decades, the engineer in me stubbornly clung to the safety of proof— repeatable science.

The woo-woo of manifestation sounded more like healing crystals and chakras than something I could rely on.

Darryl Isaacs told me how he gets the benefit of electricity without needing to understand how it works.

positive thinking
With Darryl Isaacs (to my left) and Gavin Lira

I look back with sadness at my life and see how many times I had massive opportunities placed in my lap, only to be rejected by me because I didn’t think it was possible or, more commonly, because I didn’t think I deserved such a good thing.

I scoffed at entrepreneurs who paid $50,000 to attend mastermind groups, mainly to up their “mindset”.

Now that I’ve tasted success, I realize I was the idiot all along.

++ Why hire only 20 people just for me when we can create a million jobs for all our friends?

++ Why believe I’m “too busy” to help a friend when doing so will pay me back 10 times that in ways I’d never imagined?

++ Why not give generously not because you want the attention but because it’s the right thing, which God will reward you handsomely later?

++ Why not drop the grudge against that jerk who screwed you over, not because you’re a saint, but for your own well-being?

++ Why not openly share everything you know how to do, even to direct competitors, since you know there is more for everyone?

++ Why not be willing to learn from everyone around you, especially young adults, since we don’t know everything?

My hope is that you realize and reap the rewards today of what has taken me a lifetime to finally be open to accepting.

Run Engagement Campaigns on Twitter

I’ve been testing Twitter ads for the last ten years, and here’s what I’ve learned.

engagement campaigns
The magic of Twitter campaigns

Engagement campaigns (boosted posts) are the only worthwhile campaign objective.

For example, in growing small Twitter accounts, don’t run follower campaigns with only a 0.3% follow rate.

Run engagement campaigns on high-value posts, giving you a 25% follow rate. Your cost per follower will be almost 100 times better.

Only follower look-alikes are worth targeting. Don’t use interest or demographics, which are faulty and sparse.

I typically get a 10% engagement rate on my ads, meaning 1 in 10 people will click. It is 50 times better than average ads. My video campaigns get a 50% or higher watch rate. Not because my video is killer or edited fancy, but because I target the followers of the people in the video.

People will watch those they’re already familiar with.

Think about what this means for your podcasting strategy, especially to repurpose clips of people who have interviewed you and vice-versa. Thus, leverage your podcast and those you’ve been on.

Twitter has been notoriously bad for referral traffic (website clicks). You could choose website clicks or slightly better visits (pixel fires to confirm visits).

But you’ll still be better off with an engagement campaign. The CPC (Cost per Click) will be slightly higher, but it’s worth the extra engagement and organic reach.

Do you think this will change with Elon making adjustments on the platform?

It will get better!

Has immediate ad monetization on Twitter ever worked?

The answer is no.

The Dollar a Day Strategy works perfectly on Twitter since you can still target even the smallest handles. And the price is still super low ($2-6 CPMs).

With Elon Musk now the owner of Twitter, expect it to be a better place for marketers who use the principles we teach.

Stop Chasing Technical Unicorns and Build Relationships

People who don’t know their stuff hide behind a mountain of technical details, equipment, and confusing jargon.

  • High-performing videos are not about how much fancy camera gear you have.
  • Profitable SEO is not about your technical voodoo and tools.
  • Killer PPC campaigns are not because of your esoteric wizardry in farming a million keyword log files or complex bidding and targeting.

I know only one way to generate results.

And I’ve used the same approach for 30 years– expertise and relationships.

relationship

Build relationships

With Kasim Aslam, filmed on an iPhone, one minute of Google Ads advice will beat any other pundit in a million-dollar video studio full of RED cameras.

One social media post by Darryl Isaacs talking about how the doctor said he’d never walk again will beat an army of social media consultants with the latest tools, peddling the latest algorithm changes.

Justen Martin on Zoom sharing how he sold 500 homes in a year in Colorado will beat an office full of engineers trying to build a new content management system to help drive new buyer leads.

With a single rusty five iron from Goodwill, Tiger Woods will easily beat me, even if I have a complete set of Titleist clubs.

It’s not the shoes like Mars Blackmon, but how well you play the game.

Whenever you feel bamboozled by technical mumbo-jumbo, hit the STOP button and look at the business strategy and stats.

How many leads and how much revenue are you driving– and is your team accountable to business metrics instead of chasing technical unicorns?

Some techno-consultant who shall remain nameless said ridiculous things, which inspired this post.

The Do’s and Don’ts of taking on a new job

Do's and Don'ts
The Do’s and Don’ts of taking on a new job

1) Become a highly-concerned observer

2) If your mouth is open, you are not learning 

3) Challenge your assumptions

4) Listen to your peers

5) Help your boss raise their status

6) Create a business plan for every assignment

7) Direct your availability up, down, and sideways

8) Be aware of others’ feelings and goals 

9) Know the names and responsibilities of your peers

10) Ask for help and show your appreciation

11) Do not try to impress others with your past 

12) Keep to your word

13) Become part of your team first before you become a leader

14) Arrive early and stay late.

27 years ago, the CEO of American Airlines gave me this. This will stay with me forever, and I am sure with my mission to provide jobs to a million Pakistanis this will come in very handy for them. 

#1 mistake of young adults in business meetings….

#1 mistake of young adults in business meetings….

Being on the phone instead of paying close attention to clients and partners.

Many folks think they can multi-task, but don’t realize this isn’t possible.

Plus, it’s rude to clients.

Put your phone away unless it’s an actual emergency that you tell folks you need to step away for a minute.

Would you agree?

Ups and Downs

Ups and Downs

It’s what I ask everyone who is new— the one question to see about their commitment

“Will you promise to come to me first before you ever consider quitting?”

They all answer that they’re not going to ever quit– and they affirm they would come to me first to chat before things ever get that way.

I then tell them to remember this when things get hard, since things always do go up and down.

And ask them about their promise– to be true to their goals and our conversation, when they abruptly quit with no warning.

Even after seeing hundreds of young, eager people over the years start a new career and burn out, I feel bad at those who aren’t able to ride out the ups and downs of being in business.

Entrepreneurship isn’t easy– keep going.