The amazing (or scary) part of being a Founder is that you are representing your company 24×7– even if not during “working hours” or in the office. Yell epithets at the Chick-fil-A drive-through employee, surf porn late at night, or get arrested for drunk fighting– you are representing your company. That’s proof enough of the […]
When all eyes are on you. Read More »
The “secret” is to assemble “high authority” content that you boost for $1 a day. A lot of people talk generically about how to build a personal brand, why you should be authentic, and why you should “follow your dreams”. Getting pumped up is a good thing– and even better is having some process behind
Want the program I use to build other personal brands, including my own? Read More »
Use this framework to structure it– and record your one minute videos with confidence!
Are you struggling to make your WHY video? Read More »
The #1 MISTAKE they make is by focusing on their own personal brands. And that’s why many of us have a natural distaste for working on our personal brands– because it feels icky and self-promotional to beat our our chests. So, ironically, the best way to build your personal brand is to NOT do it
You and I see a lot of people wanting to be “influencers” Read More »
Facebook’s algo is so heavily influenced by engagement rate, you MUST use public figure pages + one-minute videos + dollar-a-day boosts. But I don’t want to create a public figure page on Facebook, you say. I’m not “big” enough, not a professional speaker, or of that braggadocio personality. Look at it, not like self-promotion or
It’s that telling powerful stories generates a connection with your community of existing customers, potential customers, and partners. “Powerful” is evidenced by the authority of who is saying it, the vulnerability you show in your personal brand, and the credibility of those you associate with. That’s how to decode the vague aphorism of ” you
It’s not that “video is key” on FB. Read More »
Here’s a simple process. Questions?
Want a systematic way to build your authority via 6 steps? Read More »
15 Things Highly Confident People Don’t Do
Make today one of confidence, friends! Read More »
Know how to instantly tell an expert from an amateur? The expert spends 90% of their time practicing the fundamentals and only 10% of their time doing “pro” stuff. The amateur spends 90% of their time trying to do the “pro” stuff while ignoring the fundamentals. The amateur marketer chases tricks and hacks. The amateur
How to instantly recognize the experts from the amateurs Read More »
Today I received an email trying to sell me on “reputation management”: If you’re not familiar, these types offer relief from a bad review on websites like Rip Off Report, Glassdoor, and Pissed Consumer– sites rife for abuse by anyone with an axe to grind against an individual or company. But these “reputation management” services
Why you can’t buy your way out of a bad review Read More »