Can you guess what the #1 job is that young adults want to have, according to a recent poll?

To be an INFLUENCER.

Yes, to be paid just to be who they are– to have people extend them the red carpet and royal treatment everywhere, as if they lived in a Disney movie.

Pop the bubble and you risk teenage outrage– hey, nothing wrong with wanting nice things, going on luxury vacations, or getting someone famous on your podcast.

But wouldn’t it be so much better to do something that creates so much value that people talk about you and seek you out?

We’re all intrinsically worthy and special– so this is not about self-esteem. It’s about having a product or service that generates cash, which you can then fund your business and your lifestyle.

Because if you don’t have a business, then you’re relying upon charitable donations.

Develop a talent– it could be as simple as following clients around with a camera and pressing the red button at key moments.

I spent today with two billionaires doing just this– getting access to private boardroom meetings, because I have enough skill to press a red button and behave like an adult.

Rather than self-declare that you’re an INFLUENCER, redirect your efforts into your learning and your craft.

Because how many of the people who keep insisting they are honest, really are?

How many truly wealthy people go around saying they’re rich?

When was the last time you drove through a slum with signs for “drug-free, safe neighborhood” and believed those places were safer than the ones without such signs?

You can be an INFLUENCER. But if you have to say you’re one, well….

Why, How, What?

My friend, Connor Snyder crushed it with his loan officers with the WHY, HOW, WHAT strategy (click screenshot below).

They make one minute vertical videos answering these questions– then promote from their Facebook public figure pages.

Seems like magic or a “hack”– but then you realize that Facebook lead gen is really just personal selling– allowing people to know, like, and trust you.

But if you realize this, do you also have the RECIPE to make this happen repeatedly like Connor does?

Check this out.

If you want to dominate Google search on your name, your location, and other long-tail searches, you MUST check out this tip in how to manipulate wikidata for answer box and knowledge graph.

Take the first position and block out ads, too.

Watch this.

When all eyes are on you.

The amazing (or scary) part of being a Founder is that you are representing your company 24×7– even if not during “working hours” or in the office.

Yell epithets at the Chick-fil-A drive through employee, surf porn late at night, or get arrested for drunk fighting– you are representing your company.

That’s proof enough of the power of personal branding.

And some would say that even regular employees or students at a university are representing their organization.

At my high school, some students took trips to buy drugs in South America. It wasn’t a school field trip and it was during holiday breaks (when school wasn’t in session), but they still got expelled for honor code violations.

Look at the increased sensitivity of the general public– to easily be ignited into massive outrage.

It’s not a “Facebook problem” because it’s the underlying appetite of the people. Facebook is like a buffet where many people are getting fat and developing diabetes– because of the choices they are making.

Or perhaps you prefer the cigarette analogy for regulation, which is where governments are headed for social.

My take– Facebook is gasoline that will ignite whatever you put into the machine– matches, dirty socks, water, or TNT.

Want the program I use to build other personal brands, including my own?

The “secret” is to assemble “high authority” content that you boost for $1 a day.

A lot of people talk generically about how to build a personal brand, why you should be authentic, and why you should “follow your dreams”.

Getting pumped up is a good thing– and even better is having some process behind what is usually randomness for most people.

This is how we have our specialists assemble our content, determine what is high authority, and grow personal brands.

What do you think?