Hopping on to Zoom is a low-friction step toward meeting people in person and building partnerships.
When they’re on your podcast, you naturally edify them and vice versa. That is the reason why you would not interview just an “okay” guest.
Extend your network
And when they share the honor of being on your podcast with their audience– building your authority far better than anything you could say about yourself. We don’t have much time these days and search for networking alternatives. No doubt podcasting is the easy way to get hundreds of interviews done quickly to extend your network.
Your clients buy not only because of your expertise but also because of how deeply you care about them– bolstered by the people they see you surround yourself with them.
Becoming well-known gives you an insurmountable advantage in client acquisition, partnerships, and team building.
A company stands out in the crowd – in terms of increased sales, more awareness, and better customer experience as a result of a strong, value-focused brand. For instance, the Adidas brand is a company known for sporting success.
As a sportsperson, you are confident about whatever product you see the Adidas logo design on. This is the value the brand has projected to its customers over time.
In the corporate world, branding is a reflection of the values of a company, how it acts and serves the people, as well as how those values are projected.
Branding is what the company stands for. But branding isn’t just for companies.
Professionals have their unique goals, interests, skills, values, and stories to share. And in an ever-growing digital world, a personal brand is expected.
I want to give you a behind-the-scenes look at how you can grow your personal brand because whether you’re a founder or an entrepreneur and you don’t define your personal brand, it is hard to get known.
So I’m going to give you a little tour of how it’s actually done. My hope is that by the end of this article you’ll see what you need to do to be able to develop your personal brand, be able to be seen on social media, know what to say, know how to connect, and use some really pro-level tips.
So are you guys ready? Here we go.
What is a Personal Brand?
A personal brand is in many ways similar to corporate branding – which is a company’s all-inclusive marketing strategy – but more personal as it is who you are, what you stand for, and the values that you want to be projected to others.
Personal branding is steps/plans, actions, and guidelines that prove that you are who you say you are in terms of your identity and values.
A personal brand helps individuals market or communicate their identity and core values to potential employers or clients.
There are several aspects involved in building a personal brand, but in an ever-growing digital world, building your personal brand in the online space is vital.
Having an online personal brand can also be said to have an online presence. This can be achieved by growing an online presence on social media platforms and through a personal website or portfolio.
I’m going to show you what it means to build your personal brand across different social networks.
How To Build A Personal Brand On Facebook
A lot of people use Facebook as a user. For instance, if you click on me as a user, you can see my profile, you can see posts, videos, and photos that I’ve made, and also the number of friends I have on Facebook.
But what I want you to do as a young entrepreneur is create a public figure page. So if you look for me, there’s me as a normal Facebook profile, and then there’s me as a public figure. It’s a business page called Dennis Yu.
With a business page, you have access to ads and analytics, and you can see that I’ve got a different set of posts that look personal and friendly.
In many of the posts on my Business page, I am seen interviewing other people that are in our industry, I’m speaking at conferences, and I’m hanging out with clients, right?
You want to use inception here where you are influencing the people that influence the people that you want to be able to buy your product or service, especially if it’s a SaaS.
You want people to see who your other customers are in a non-sales kind of way. So I can come here and create ads.
Another thing I want you to know is the power of video. When you make short little videos, it doesn’t look like an ad, especially when you do it on your cell phone. Making it at a vertical angle, not horizontal.
When you make videos like this you get people to believe that you’re bigger than you really are. Right. That’s the whole thing of trying to look big.
So I asked my buddy, Grant Cardone to make a video on how we should make one-minute videos and this is what he did.
So Grant made a video rather than just talking about making a video. And the key is when you make one-minute videos like that and you capture people’s attention and you’re using your phone and your little girl comes in and interrupts it’s totally okay.
What he did is get your attention. You’re not trying to make a professional video, you’re just trying to humanize.
Now, what I did next was to boost the video using ads so 130,000 people saw it, many of who were fans of Grant, and I got this for maybe half a penny for each person to watch my video.
So think about the stories that you want to be able to tell, and think about your product. Think about your idea. Think about the story of you as a founder.
Talk about how you’re solving problems, everything except for “Hey, we have a really cool software product sign up for a demo. I’d love to get 15 minutes with you”.
I mean, you could certainly do that, but you want to earn the right to people’s attention, and you can see here that this is driving more people who want to engage. This is how you’re building relationships at scale.
How To Build A Personal Brand On LinkedIn
Now, I want to show you the same thing on LinkedIn.
So if we come over to LinkedIn, I’ve got 30,000 connections. I make different posts and I often just cross-post from other channels like Twitter where I take a screenshot and then I say “Hey, who’s with me on this one?”.
LinkedIn is going to be fantastic for you to drive business development and partnership kinds of deals because you put things out there about what you believe in that is tied to the values of your product and talk about challenges.
When you’re real and authentic, which you’ve heard before, but this time in a way that’s professional and empathetic, then you’re going to see all these people want to engage with you.
Engagement on LinkedIn can also be driven by resharing content, honoring people, or just writing a realization that you had. You help people learn about you when you put out content.
I’m literally showing you how to build more leads. You need people to buy your product at scale, you can do that by hiring salespeople, and by taking lots of meetings.
But the thing I see with lots of young entrepreneurs is they listen to the advice that their friends and family have, and those people are well-meaning but you need to talk to the people who are actually your customers, who actually will buy. Someone who really has the pain that you were trying to solve.
How To Build A Personal Brand On Twitter
Here’s what we do on Twitter.
Here is an example of what I did with my friend, Yan, who runs the virtual summit mastery, which is to help them drive more sales by making a tweet he gave me right from my account because I got the blue check and over 70,000 followers.
What I did next is to make another tweet to edify him by saying, “Hey, I learned this from Yan, he is amazing”.
This is another secret of content creation a lot of people do not know, the Key Secret of INFLUENCING is a technique we use for building business relationships, and it works across all channels. I think you’re going to be able to apply it right away.
Looking at my analytics, I’ve tweeted 518 times in the last 20 days, which is about 20 times a day. And what I’ll do is I’ll just go on a rampage, tweet 10 times at once just ‘cause I had a thought in the shower, anytime I have a thought I’ll just go ahead and tweet that.
And some of the things where you’re honoring other people, or you’re providing thoughts on your food or, you know, just showing you’re a person, and not just being a consumer. That’s how most people use Facebook, Instagram, and Twitter.
And there’s also always some kind of angle that ties back to what I’m doing and what I care about and my knowledge and relationships that I have because that’s ultimately going to sell my product. Right? Because people buy from the fact that they identify with who you are.
How to Drive Engagements and Reach More People
Over 20 days, I got 861,000 impressions from my tweets, that is maybe a quarter million. On most days, some tweets get a large number of impressions of up to 60,000, and on other days it gets as low as 30,000.
You can’t necessarily predict which tweets are going to take off. So just put a lot of stuff out there.
Here’s the point. There is no limit to the number of tweets you have, there is no penalty. With Facebook, you can post once or twice a day, on LinkedIn maybe once a day, and on Twitter, you can post 50 times a day with no penalty.
Isn’t that kind of cool because if you post it will just go right to the top of the feed. So the more followers you have, the more people that could see it, and the more engagement you have to drive the algorithm, which then gives you more reach.
A couple of weeks ago, I made a post where I talked about a failure that I had. It was originally a LinkedIn post but I re-posted it to Twitter.
And this can go for my other social media posts too, I’ll take my top Facebook posts and post them to Twitter or YouTube, or take my YouTube stuff and post it to a blog. I can reuse stuff between all of these different channels.
This is to show you that you can reuse content from channel to channel so you don’t have to worry about trying to create different content for LinkedIn, Facebook, Twitter, your blog, or whatnot.
I got 1000 engagements out of the 10,000 impressions on the post. That is a 10% engagement rate in general.
On social networks, you want a 10% engagement rate. That means that with every 10 people that see something, you want one of them to be able to like, comment or share, when that happens, you’re going to keep getting more reach.
So those of you who are not getting engagement on your social media, that’s okay.
You just need to get a few people to start engaging and you know, even just one person engaging can be enough to drive a deal, and that one person can run a conference or invite you on their podcast, which then gives you access to another 10,000 people in whatever industry you’re in.
Is Paid Social Media Post Boosting An Option?
Now I’m going to show you a little secret most people don’t know. They’re not aware that you can boost a post to get lots of extra traffic and how easy it is. I’m going to show you this.
I’ve got a whole course on this because you can go deep, but I want to show you this one simple thing that you can do to boost important posts on Facebook, Twitter, and LinkedIn to make sure that you get the right reach.
Posts that get engaged with on social media will reach quite a number of persons organically. But with post promotions or boosting, you have the advantage of micro-targeting to the exact audience which you intended for your post.
Some of these posts show they’re promoted. So what does that mean? It means that I spent money to drive ads against it. I can micro-target people who are fans of a competitor or someone else. If they follow a particular person, then I want them to buy my software.
If you are looking to boost your social media posts, ideas, blog, products, services, or books, organically, there are two ways to go about that. First, you can allow an anonymous user to share it on their timeline. This is exactly what I did with Yan.
Secondly, you promote it on your timeline with your followers. But to implement the second part, you have to focus on increasing your audience so that your voice becomes louder.
Write more posts and share regularly to build on the audience, and if you have limited posts and do not write regularly, repurpose the headlines (including curiosity phrases) of your post and add interesting images to portray your idea.
Building a successful personal brand on social media comes with time. It is a marathon and not a sprint. So keep posting regularly and you will see the benefits in the long term.
Today we’re talking about the hidden power of a weak connection and why it’s so key to powerful networking.
A weak link is a second degree connection. It’s a friend of a friend. And you might think that a strong link, a direct link, a first party link is going to be powerful, but let’s examine how this really works.
The average person has 200 friends. It might Facebook friends, LinkedIn friends, friends that you hang out with, etc. And if they want to get a job, then they might tell these 200 friends, “Hey, I’m looking for a job” “Or do you know somebody who can fix my car?” or, “Do you know someone who can give me advice on a particular kind of thing?”
Those are strong links, but it’s a smaller pool and your close, close friends, maybe it’s 10 people that’s even smaller. Those people are less likely to know of the particular person that you need to meet, of the particular company, of the particular opportunity.
A weak link is a friend of a friend. So each of those 200 people may know 200 people. So that gives you a wider pool of 40,000 people. Those 40,000 people will come from a more diverse set of social economic circumstances, because people tend to hang around with other people in their same kind of circumstances.
So that friend of a friend might be able to make that real estate connection that you need or introduce you to somebody that you didn’t even know was in your network. And the funny thing is that when you look at things like John Guerra’s.Six Degrees of Separation, saying that everybody on the planet is connected. Any two random people is no more than six degrees connected from someone else, it shows you how far away you really are from other people.
Facebook published a study eight years ago, showing the number of degrees of separation between you and the average person on Facebook. And I think Mark Zuckerberg was a 2.9. I was like a 2.8, meaning I was only 2.8 connections away from anybody on the social network. I think Sheryl Sandberg was like a 3.1. (She’s the COO.)
We live in a world where you’re never more than two or three connections away from someone you really want to meet.
That’s not to say that you should try to get as many followers or friends or LinkedIn connections as possible. But what it does mean is that when you nurture your friends and they know what you are looking for. When you have a clear headline in your LinkedIn bio, when you have a clear purpose in your blog or your personal brand website saying I help X achieve Y through Z, when everyone knows what you’re looking for and what you’re trying to do, it’s a lot easier for them to be able to make connections on your behalf, to be able to make introductions.
My friend, Caleb Guilliams wrote the book, The And Asset. And I know that he’s one of the world’s best financial advisors. And because he’s done that and he’s put a stake in the ground, he has a YouTube channel, when I know somebody who’s selling their company, or they need some really smart tax strategies, or they want to be able to invest and save at the same time. I know to put them in touch with Caleb Guilliams.
Think about how you can leverage the power of weak connections. You do that by making sure that your personal brand is visible on all channels, and that your friends know about what you’re doing in a non douchey spammy kind of way. You’ll be surprised at the number of connections that you make.
It’s those weak connections, which are referrals. They are people that you meet at a conference, or at a dinner party. They provide more value, more business opportunities is going to be the source of your employees.
When you think about it, everything that is a referral is a weak connection. It could be a Yelp customer that leaves a review for you. It could be somebody that’s a existing customer of yours and they say something nice about you on Twitter.
And if you think about an even weaker connection, a third degree connection, a friend of a friend of a friend, that’s when you do something so awesome, maybe you speak at a conference, you publish a book, you do something that makes TV or media news. Then the ripple effect of the stone being dropped in the pond. Those ripples go outward and more people know about who you are.
So this is not saying you should try to go viral, but it does say that the connections we need to make, to meet someone, it could be anybody, it could President Obama or Elon Musk, you’re never more than actually two or three connections away.
And that’s the hidden power of having a strong personal brand. That’s the hidden power that professional networkers know, they people who are really good, that seem to know everybody, that seemed to be able to figure things out.
It’s the power that weak connection. I hope you’ll take advantage of that.
And then let me know in the comments, what do you think about this weak connection and how has that influenced how you think about networking?
Because you never know if you’re just one connection away.