Wow
I’ve used 1 TB this current period on my phone.
Seems high, how about you?
I thought this guy was joking, but he’s actually serious.
He believes you should halt all mobile ads because of ad blockers, accidental clicks, difficulties in tracking, etc…
Instead, put your dollars into TV ads and build your own app– if I had a dollar for every time a brand thought they should make their own app. He argues you should dump money into app installs (which is one of the biggest Ponzi schemes still around)– and ironically, a significant part of mobile ads (which he just got done saying not to do).
You should smile when consultants say things like this– social is a waste of time, digital for B2B doesn’t work, don’t run any ads on mobile devices, etc…. That means less competition in the auction for us.
Someone asked me today if they should build a mobile app on Facebook. Here’s what I said…
Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app to get mobile traffic.
Your page’s newsfeed is already designed to work on mobile.
And your ads should work on mobile. No touch needed from you.
If you do mobile anything, just make sure your website is mobile-friendly/responsive.
And you may build an iTunes app or Google Play app if you’re a major brand with an interactive app that does something.
Canvas and tab apps largely died two years ago, although you can still run some contests and landing pages if you amplify them with ads.
Focus on content and content amplification if you’re a small business or don’t have a large dev team.
Don’t build an app just because you think it’s cool. Create real value for your customers.