I fail 90% of the time– and it’s painful every time.

But I know that 1 in 10 of my ads makes money– enough to cover the 9 failures. The trouble is, I don’t know which of the ads will make money. And the more confident I am about what will win versus what will perform terribly, the worse things are. It means I’m not listening […]

I fail 90% of the time– and it’s painful every time. Read More »