by dennis.yu | Jan 2, 2021 | local advertising, content marketing, Digital Marketing, local social mobile
This is a guest post by Dr. Kaci Madden from San Diego, CA.
“I believe the quality of your life is determined by the quality of your questions.“
Ask “What can I do to get keep the lights on?” – you’ll just get by.
Ask “What can I do to make a profit?” – you’ll make a profit (probably not a large one if the question is just the word ‘profit’.)
Ask “What do I need to do to make $100K in profit this year?” – now that’s specific. Now quality of life is improving.
Now the brain’s filter the RAS (Reticular Activating System) is on the lookout for options and opportunities to help find answers to that question. And if it’s doing a good job, it should lead you to Dennis – at least, it did for me.
I am the clinic director of The Specific Chiropractic Centers in San Diego, California. We specialize in a technique called upper cervical which allows us to work directly with the nervous system in order to help patients with chronic health conditions heal.
I LOVE what I do. I get to help people change their lives completely.
I see people go from ‘just living with it’ or managing their condition (migraines, fibromyalgia, chronic pain, etc) to THRIVING every day in my office.
The work is the most rewarding gift; however, because there are only 1200 doctors in the world that specialize in this care, it is, for all intents and purposes, an incredibly powerful secret. Yes, the people that have gone through this care tell all of their friends and family, but in order
for me to answer that specific third question mentioned above, I needed more.
I wanted to reach more people, to serve more people. I wanted to focus the majority of my time on patient care, but in order to do more than just ‘make
a profit’, more time was required to create an awareness for the clinic, ie marketing. Cue Dennis & Tristan.
Dennis & Tristan’s expertise provided the answer I needed to solve the third question above AND gave me the time back so I could focus on what I love most – serving my community. They presented an easy to understand formula for what success looks like in the marketing world. (Although it was simple to understand, it was also apparent Dennis is an encyclopedia on the matter, and they are experts who make the hard things simple.)
It goes like this: I provide short, one minute video content to their company, which they then edit, beautify, reformat into blogs, posts, shorter videos, etc. and disperse it over all of the online platforms.
I’m beyond grateful for their capabilities and work – they’ve made my job so easy for the entire marketing piece, which, let’s be honest is usually an entire organization within a company, complete with its own Chief Executive.
Not only are they brilliant in their field, they are kind, authentic individuals who as easily accessible and answer any question promptly. Not to mention, it’s been a blast working with them and it’s definitely changed the quality of my life for the better.
If you’re ready for a better quality of life, I believe it’s important to begin asking better questions.
Here’s a good one to start, “How would working with Dennis and Tristan benefit me?” If you’re ready for the answers, feel free to connect with me on Facebook!
by dennis.yu | Apr 11, 2010 | local advertising, local social mobile
Apple iAd Steve Jobs demo
You see the above video? In it, Steve Jobs is showing off the new Apple iAds, a direct competitor to Google AdSense and other ads that “just suck” on mobile devices. For the desktop, “search is where it’s at,” asserts Jobs– but mobile devices are about apps, not search. Given that the average iphone or ipod touch user spends 30 minutes a day on their device, if you show ads every 3 minutes, that’s 10 ads per user per day. With 100 million users, you have 1 billion ad impressions per day.
Jobs claims that iAds are superior to traditional text ads because they are more engaging and interactive– possessing the emotional content of TV, but with perhaps even more interactivity than the web and TV (which has no interactivity). iAds also are built into the iphone operating system, so that when shown, they do not yank the user out of where they were, but are built right in. He asserts that iAds will have a higher CTR because of this.
Then Steve Jobs went on to demonstrate a couple showcase ads that Apple made– one with Toy Story 3 and then a Nike ad. Both featured video, a game, an app download, photo gallery, and other ad widgets. Very impressive and clearly not something that a small business could ever dream of affording to create– any more than they could produce the next Pirates of the Caribbean film.
WHAT DOES THIS MEAN FOR LOCAL BUSINESSES?
As a local business, your advertising dollars have to drive more business– measured in phone calls, coupon redemptions, information requests, and more people walking into your store, office, restaurant or establishment. These iAds are basically supercharged TV commercials that don’t encourage conversion. You’re not trying to promote a theatrical release, the new 2010 Air Jordan shoe, or other entertainment product. If you’re a dentist, personal injury attorney, roofer, veterinarian, or other type of local business– odds are that your business is not quite as exciting.
For BlitzMetrics, we think that driving you more measurable business is quite exciting. However, the iAd will not be relevant to small business until there are pre-made templates that allow businesses to create video with no more than a few clicks. If you think getting small businesses to create a 90 character text ads for Google AdWords is hard, try getting them to customize an interactive experience.
Enter Google to the rescue from out of the blue– Search Stories gives us a glimpse of how simple templates might actually work. Watch my 30 second example here. Now imagine if businesses could fill out a single registration form, upload a few images, choose a music type, and BAM— they have an interactive video experience that can be posted to their Facebook, Google AdWords, Google TV Ads (yes, you can buy network TV time from AdWords), Facebook, and perhaps even the iPhone (if they ever allowed flash, as opposed to HMTL5).
In terms of the advertising battle between Google and Apple– I pick Google to continue to win in the small business space, while Apple grows with big brands that have big budgets. The key to unlocking the local markets is simplicity– and while Apple is renowned for creating simplicity in user interface design, they do not have a demonstrated track record in advertising yet. Players such as AdReady and TurnHere are making inroads in templated display ads and video, but have a long ways to go.
The point of being on a mobile device is taking advantage of a consumer that is on the move and likely to be spending money. The phone knows where you are, so why not have a template that incorporates location into a local lead gen template? Clearly, Apple is going after the big advertisers that don’t care about location, except for a token mapping application. But for the millions of local small businesses out there– it’s a wide open field.
If anyone has experience with iAds or wants to add to this discussion, I welcome comments.
by dennis.yu | Mar 23, 2010 | facebook marketing and advertising, local advertising, local social mobile
Whoa, I just logged into my Google Analytics and see it in Korean. I hadn’t changed my browser’s language settings, logged in as another user, or had dinner at my favorite Korean restaurant.
I have seen this kind of unexpected personalization from Facebook before, where sometimes they change your language settings based on where you’re coming from. It reminded me of a conversation I had with the CEO of PeekYou yesterday. We were talking about how Facebook will often nudge you to reconnect with friends you haven’t spoken to in a while.
Given the amount of data that Google and Facebook have about you, could you imagine walking out of the grocery store — then seeing Facebook send you a text message saying “Hey, you should have bought Miller Lite at Albertson’s, you idiot– it’s $5 cheaper per case there!”
With applications (games, really) that combine mobile, social, and local– people are broadcasting what they’re doing, where they are, and what businesses they frequent, so it’s actually possible to do that now. Do you have a rewards card via your favorite supermarket, airline, or hotel? Now imagine you earn extra points by signing into that program’s Facebook application.
Would you do it?
P.S.– while most of the words are in Korean, you can still mouse over the links to see the words in English. Thank goodness that urls are in our alphabet. And then notice that “Conversion University” is not spelled out in Korean– maybe there’s not a translation for that!