We’re trying to help small businesses by training more folks to be able to help them move their business online. It starts with Learn. Do. Teach. The more we know the more we can share. I think we’ll see a crowd-sourcing of education. And what a great opportunity!
A lot of folks have been asking me for direction, so let me break down our course offerings.
All our courses are broken into 1-minute chunks. Why one-minute? That’s how much time you have.
For solopreneurs: start with Vendasta, how to start an agency.
Full of tons of great mini-exercises, like making videos,
If you’re a partner, like Vendasta, GoDaddy, Instagram, there’s a path to train you.
No matter where you are on your journey, think about balancing learning, doing, and teaching.
Then, when you’re ready, and you’ve learned the skills, send your work over to me. We’ll work to get you hooked up in a market-place so you can begin helping others. Think of it like online dating, except for business.
As you share, you’ll get feedback, accoladates, from people like me.
Here’s a tip to get you started: find your lighthouse client. It will be easier to serve 50 businesses that are similar than it will be to serve 10 random, different businesses.
Let me know, what has been your favorite course?
What course did you start with?
What course did you find the most interesting?
How can we improve our courses?
Where have you been stuck?
Most of all, I want to see you succeed!
Hit me up.
And, do something for me, let’s start overcoming the of being on video – start replying to things in short videos! Be it your friends’ text messages, Facebook posts, Instagram messages, whatever.
He’s footing the bill, since he’s a successful business owner doing his part in this crisis– so it’s totally free to you, even if you have no experience.
I’m honored to be one of the instructors in the program, which includes live weekly training calls for us to perform exercises together to start your digital marketing agency.
We will not only help you get everything going, but give you clients, too, once you’re qualified to serve them.
While people are quarantined at home, instead of watching more Netflix, they should be taking advantage of the time to learn Facebook ads, how to rank on local search results, how to get more reviews, how to generate more revenue from their existing customer base, how to create one minute videos, and so forth.
If you want to join this free program, I’d be honored to teach you– link in comments below.
The #1 thing I notice beginners do, which experts don’t, is they focus on….
+ FANCY instead of the fundamentals. When we troubleshoot campaigns, 99% of the time, a bunch of fundamentals are missing. And it shouldn’t take an expert to notice what can be tracked via a checklist.
+ URGENCY instead of results. A fire drill is exciting and gives the semblance that things are happening. But don’t mistake commotion with progress.
+ APPEARANCES instead of progress. Are you focusing on how you look instead of getting the job done? If your perfect Instagram flex is ruined by getting dirt under your nails, you can still out-pretend the other fakers.
+ THEMSELVES instead of others. If you want to make a million dollars, solve a $100 million problem. When you lift up others and serve others, they can’t help but toot your horn, instead of you awkwardly tooting your own.
LEARNING all the time instead of trying to give advice on something you’ve never done yourself. The most successful people I know read 3+ hours a day and actively seek out other successful people.
Do you know someone who fits the description above of a successful person or a failure?
If you don’t have a friend who can follow you around to take video, here’s your solution to capturing b-roll footage for your personal and company brand.
Yes, that’s right. You have to be capturing these bits that give your videos context, for your video editing person to use in addition to whatever you might get from your live show, speaking engagement, or interview.
I use the Facebook Moments app to automatically categorize and share these with our video people.
So no need to mess around with uploading and labeling. Facebook automatically recognizes faces and locations.
You have to get scrappy when you don’t have a professional film crew and big budget.
That means you have to learn a little bit about good shooting techniques, even if you’re an amateur like me who doesn’t have much time and is intimidated by fancy equipment.