Talking about “going viral” right now is a tone deaf move.

Same for exploiting and exacerbating shortages, like that guy who has 20,000 bottles of hand sanitizer, he was selling at $20 a bottle.

I’m not worried about getting Covid-19– probably a good chance I have it from all my travel.

And if I come down with it, my friend who owns a chain of emergency clinics told me that I’d have flu symptoms for a week or two, worst case.

Time to stay away from crowds, not for your sake, but so that you don’t infect others who are elderly or have compromised immune systems.

With 10 conferences I was going to speak at canceled, the next two months is about ramping up online course creation in our studio.

Want to grow your digital agency, hire virtual teams, teach what you know, publish that book you’ve always wanted, or build your personal brand?

Who wants to go live with me?

$68 for a jug of bleach at Walmart?

That’s ripping off desperate people– and it makes me mad.

// At the end of this post, I’ll tell you what really pisses me off.

But first– two minutes ago, a company with a stockpile of overpriced hand sanitizer messaged me, too.

I get that it’s “just capitalism”, but now is not the time to take advantage of kicking people while they’re down.

Many friends of mine work in restaurants, retail, and professional services– which require physically seeing customers.

But with the quarantines and people being afraid to meet, they are effectively unemployed.

70% of American are living paycheck to paycheck– meaning that most of us can’t afford to pay rent at the end of this month.

Now is a great time to start a business, build your personal brand, learn how to do client consultations online, connect with customers, and teach what you know.

When the economy comes back after 4-6 months, it always does– it will be stronger than ever.

So anyone who is in digital marketing should drop the price of their $2,000 courses to free for the next 30 days– even though they can profit on selling their version of overpriced hand sanitizer.

Ryan Deiss, CEO of DigitalMarketer made such a generous announcement this morning.

And I’m inspired to do the same.

If you are wanting to start your digital marketing agency…

Or as a local service business want to use this time to strengthen your marketing…

Or you just want to become a pro at Facebook ads…

Send an email to with LOVE IS KIND as the subject line– and tell me what your goal is.

During a time of crisis, you get a window into who people really are

A little while ago a friend criticized me for not ramping up my passive income.

After all, there are so many people making millions from home selling online courses.

Yet here I am connecting with people individually and helping them– working 14 hours a day.

And putting all our courses out there for free for the next 20 days– no credit card and no upsell, just free.

During a time of crisis, you get a window into who people really are.

And the good people will remember you– buying from you when this whole thing is over.

The more people I’m able to help now, while documenting what’s working step-by-step, the more I’m able to build my courses and programs.

Ironically, the best way to make passive income is to first start with things that don’t scale.

If you skip straight to selling something you’ve done successfully done repeatedly, you might make a quick buck, but screw over a lot of people.

Pay close attention to how people behave right now– to decide who you will do business with after this thing is over.

When Nike hired us, I always wore Nikes.

They’d kick you off campus if you wore Adidas going into a meeting.

When Carl’s Jr. was a client, I ate their western bacon cheeseburgers all the time.

In Vegas, I try to stay at MGM owned properties, to honor the client.

Not just because they are a client, but because I have been a fan and am still a fan.

I’m wearing Nikes right now, even though we completed our analytics and ads project a couple years ago.

When you use your clients’ products, you become a better marketer, because you see things through the eyes of the customer.

The most powerful marketing is when you generate true advocacy.

Imagine if the CMO of General Motors drove a Honda to work every day.

Honor your clients and honor your passions!

Then you have the integrity and congruency that attracts more passion brands your way!