Dennis Yu

Failure

Ardeshir Kohnouri of GoBeRewarded: did you know that fake reviews hurt you, not the client?

This PPC manager at GoBeRewarded lashed out at a former client. The client was mad at having spent $12,500 with this agency, getting no sales, and being locked into a 12-month contract. So he left this review: But what he doesn’t know is that’s against the Google Terms of Service to leave a fake review. …

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Over the last 25 years, I’ve seen a lot of people succeed and fail.

The #1 thing I notice beginners do, which experts don’t, is they focus on… + FANCY instead of the fundamentals. When we troubleshoot campaigns, 99% of the time, a bunch of fundamentals are missing. And it shouldn’t take an expert to notice what can be tracked via a checklist. + URGENCY instead of results. A …

Over the last 25 years, I’ve seen a lot of people succeed and fail. Read More »

Running an agency is about not letting the many small mistakes kill you.

The more people you have, the more small mistakes you will have— it’s unavoidable. The question is, how strong is your process to be able to handle it? I know many great agency owners who went under because it was just too much. Such a sad situation. Robert Craven and I discuss the specific challenges …

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I’ve seen a lifetime of people fail hard and succeed wildly

What’s the difference? ATTITUDE. Because we all have ups and downs– don’t kid yourself about how “tough” you are. Because you can’t know it all and avoid all problems– you need to be coachable and humble. Because others will appear to be more successful and do so faster than you– cheer them on instead of …

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Failure is Real and Unavoidable

The trick is to enable “graceful failure”, where you have a backup plan. I explain how this article that’s been shared 16,400 times so far. Why You Must Hope for the Best but Prepare for the Worst How qualification helps you set up people for the best while protecting you from the worst.

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