Dennis Yu

facebook analytics

1,000,000 post sample says: Women click LIKE more, while guys POST

We grabbed 1,000,000 random posts from Facebook and tracked all interactions at a user level. We used the graph API, which is open to anyone. [Side note: if you’d like to learn how to pull this data, ping me.] Highlights: Women tend to “like” more than “comment” on a post. Worldwide, 51% of post likes were …

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