How much should you spend on Facebook ads? Then how should you allocate the budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy behind effective budgeting, then tactically how you implement it. We start by understanding Facebook’s point of view. Facebook wants to maximize their revenues and they […]
The Mechanics of Facebook Ad Budgeting Read More »
To get cheap video views against your target audience, look at these two diagnostic factors. 1) base CPM– how much you’re paying per 1,000 people/impressions. No matter the objective you choose (messages, leads, engagement, conversions, views, etc), Facebook is still calculating how much they are earning per 1,000 impressions. If you’re above a $10 CPM-
This is the double-whammy of Facebook ads– let me break it down for you. Read More »
Years ago, Facebook had a LIKE button on ads– do you remember? Back then, fan growth was all the rage– and it was before there was a newsfeed or even mobile. We could even drive 600 fans for a dollar– not a typo since traffic was about 20 cents for every thousand impressions. So we
Driving leads via Facebook is now about strategy, not about tactical tricks anymore. Read More »
$200 to reach only 3,000 people– which should typically cost $30. And we got only 20 webinar registrations, which is a $10 CPL on a FREE webinar where we’re not selling anything. So zero ROI there, too. But in the last two weeks, we’ve done several deals at $20K a month– deals that came because
This looks like a TERRIBLE ad performance. Read More »
It’s not that there’s always more to learn or because I don’t think I’m competent. Want to know the reason why? Like Logan Young says, it’s better for others to say it, instead of you having to beat your own chest. My friend, Ryan Deiss, suggested we call ourselves SPECIALISTS a couple of years back. And that genius
I’ll never call myself an EXPERT at Facebook adså. Read More »
If you’re an author, speaker, or coach, here’s the math on why you should LOVE or HATE Facebook advertising. Let’s say you have a decent video that has an average watch time of 20 seconds (the average on Facebook is 6 seconds, so your skill gets people to stick around longer. And because you know
Is an hour of your time on Facebook worth $1.80? Read More »
5 years ago, Facebook had an auto-boost feature where they would automatically boost your posts. But they killed it because not many people were using it and because the system was boosting posts about site outages, sales that had already expired, and other things. So this new version gives you a bit more control: You
Facebook now lets you automatically boost posts Read More »
I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to
What I’ve learned going through 20 of the most popular course-selling courses Read More »
The process of conversion is done over time via lightweight interactions, growing and deepening engagement. Too many times I see people expecting conversions without ever taking the time to build trust or likeability with their audience beforehand. By sequencing the content your customers see, you can effectively guide them through the funnel in a very
Why are you not seeing results on Facebook Ads? Read More »
Man, have I ever been so guilty of focusing on the troublemakers– the people who just can’t perform and projects that are failing. This means I neglect the performers since the “squeaky wheel” gets the attention. I’ve lost some good people because I was so busy helping the stragglers that I unintentionally ignored my top
Want to unlock awesomeness in your business? Promote your winners Read More »