Wondering how some people rise above the noise and get a high following on their social media accounts? Here’s how I grew Gavin Lira’s account from 12 followers to 18,000 using the Facebook for a Dollar a Day Strategy:
I made posts honoring well-known friends, instead of talking about Gavin. These friends appreciated the compliment and would retweet my tweets to their audience.
2. I engaged in every comment thoughtfully to encourage conversation while the audience was growing.
3. I used the “Dollar a Day” strategy to boost posts that had performed well to get a multiplier effect.
In the last 28 days, 1.4 million people had seen Gavin’s tweets, but more importantly, over 100,000 people had clicked on his profile to check out the rest of the tweets. Of those, 7,500 decided to follow him.
You might say it’s like “throwing raw meat to the dogs,” which is partly true. Yes, I shared posts that received a lot of attention (for example, 1,000 likes on a post honoring freelancer friends in Pakistan), but if I didn’t also tie these posts to my expertise, my followers would be low-quality and random.
So I used high-engagement posts to break through the noise, allowing people to see that my expertise is worth looking at and listening to.
This is actually a relationship-building strategy called FGF— Find, Give, Friend.
And check out where Gavin is now!
If you haven’t leveraged the power of the “Dollar a Day” Strategy, here is a course on Facebook for a Dollar a Day that will get you up to speed!
73 people reached, but 74 engagements– how is this possible?
Look closely and you’ll see 25+ photos in this post.
When you post an album, people who click on one of the photos will typically continue to click on 5-6 more photos in that album.
So while technically this is a 100% engagement rate, Facebook’s algorithm knows this behavior.
It’s not going to count like 100 likes– more like 3-4 of them.
And there are only a few likes on this post, meaning we had people who were curious to look, but not motivated enough to say something that their friends could see.
+ Don’t be fooled by “high engagement”. + Value all engagement, but especially comments and shares. + If it’s working well organically, boost it– and even cross-post to LinkedIn and your blog for more algo love.