How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar a Day Strategy

Wondering how some people rise above the noise and get a high following on their social media accounts? Here’s how I grew Gavin Lira’s account from 12 followers to 18,000 using the Facebook for a Dollar a Day Strategy:

  1. I made posts honoring well-known friends, instead of talking about Gavin. These friends appreciated the compliment and would retweet my tweets to their audience.

2. I engaged in every comment thoughtfully to encourage conversation while the audience was growing.

3. I used the “Dollar a Day” strategy to boost posts that had performed well to get a multiplier effect.

In the last 28 days, 1.4 million people had seen Gavin’s tweets, but more importantly, over 100,000 people had clicked on his profile to check out the rest of the tweets. Of those, 7,500 decided to follow him.

You might say it’s like “throwing raw meat to the dogs,” which is partly true. Yes, I shared posts that received a lot of attention (for example, 1,000 likes on a post honoring freelancer friends in Pakistan), but if I didn’t also tie these posts to my expertise, my followers would be low-quality and random.

So I used high-engagement posts to break through the noise, allowing people to see that my expertise is worth looking at and listening to.

This is actually a relationship-building strategy called FGF— Find, Give, Friend.

And check out where Gavin is now!

If you haven’t leveraged the power of the “Dollar a Day” Strategy, here is a course on Facebook for a Dollar a Day that will get you up to speed!

A Simple Trick to Leverage Social Media for Marketing

You will be dead wrong if you think you need a zillion followers and a blue check mark to get crazy good results on social media.

Twitter is the most powerful PR channel if you know how to use it.

For example, this account had only 175 followers but over 7,000 profile visits last month, and that too without running ads.

the secret to improving results
simple trick

The trick?

Create engagement by posting thoughtfully and commenting on posts from others in your industry.

David Meerman Scott is the best-selling author of ‘The New Rules of Marketing and PR.’

A comment on his tweet got a reply from him, which builds Gavin Lira’s audience and exposure to David’s audience.

Since Gavin runs a PR agency, engagement with a top PR expert helps build his brand.

So stop mass-blasting on social and start thoughtfully engaging in two-way conversations.

If you’re not getting exposure or people are not looking at your profile on Twitter, now you know what you’re doing wrong.

I would love to know what your thoughts are about this idea. Let me know in the comments.

Want to be seen a LOT more?

Want to be seen a LOT more?

Start posting on LinkedIn, where there is limited competition.

This post had only 3,000 impressions after the first 4 hours, meaning it would be almost done if it were on Facebook.

But a day later and it’s still picking up steam, which is normal for LinkedIn.

Even on a low engagement post.

It could go double or triple this over the next week, if I comment back— all organic.

No extra effort on your part— hire a VA to cross-post to your other channels, including your blog.

If you want to learn the paid side of LinkedIn, follow AJ Wilcox, who is the world’s #1 expert on LinkedIn ads.

Guys want to know my secret to high post engagement?

Guys want to know my secret to high post engagement?

Instead of making broad generalizations, using big numbers, or saying many things, start off your post with just ONE SPECIFIC STORY.

For example, instead of mentioning how over 1,000 people have signed up for training last week or how we have so many courses, I focused on…

…just one friend, Ali–how he lost his job and has 5 kids to feed.

From that SPECIFIC STORY, I then mention how I FELT (to show empathy) and then the ACTION (that I offered him free training).

See how this comes off so differently than most marketers out there?

Focus on the apple, not the orchard– is how my friend explained it to me.

Ready to give this a shot?

What do you think?

40,000 views on LinkedIn from this post

All organic and it will grow to 100,000 over the next 7 days, since LinkedIn posts last a week if you continue to engage on them.

Facebook is so competitive and Twitter posts last only 30 minutes.

Tell vulnerable stories, friends.

Just one quick moment in your life and then the lesson. Don’t sell and don’t preach.

High Engagement

73 people reached, but 74 engagements– how is this possible?

Look closely and you’ll see 25+ photos in this post.

When you post an album, people who click on one of the photos will typically continue to click on 5-6 more photos in that album.

So while technically this is a 100% engagement rate, Facebook’s algorithm knows this behavior.

It’s not going to count like 100 likes– more like 3-4 of them.

And there are only a few likes on this post, meaning we had people who were curious to look, but not motivated enough to say something that their friends could see.

Key learnings:

+ Don’t be fooled by “high engagement”.
+ Value all engagement, but especially comments and shares.
+ If it’s working well organically, boost it– and even cross-post to LinkedIn and your blog for more algo love.