Your Marketing is What People Say About you

When I opened my laptop this morning and saw this comment, I got pink.

Marketing
HotSpot Commented

Stop beating your chest.

Your marketing should be what others say about you, like HubSpot’s sharing of the Dollar a Day Strategy. Everyone should know Dollar-a-Day Facebook Ad Strategy.

Almost everyone gets this wrong.

Marketing Viewpoint

Thus, reframe your view of “marketing” from YOU cranking out stuff to promoting what others are saying about you.

You do 90% of the work if you have customers that love you.

You need to collect, repurpose, and amplify these assets, so they can continue to live forever.

Hence, the whole point is to uplift others, not just shameless self-promotion.

And then your Content Factory will continue to operate without you needing to “launch campaigns” all the time.

What do you think of this strategy?

Decouple Content Production from Content Distribution

Here is a dirty little secret.

It takes ten times longer to upload, edit, coordinate, QA, post, and cross-post than to make the content itself.

I recorded a 5-minute video yesterday on TikTok ads that will be turned into an article and set of social media posts. Edit and distribute them into many channels (blog, book, podcast, Facebook, LinkedIn, email, TikTok, etc.)

But it will take over an hour, even with Descript, Jasper, and other AI tools, to get it processed.

I did a killer 90-minute training with John Jonas on how he built a site with 2 million virtual assistants and how to hire your own VAs to do your marketing. 

But it will take 2-3 weeks to turn around this episode, maybe longer because of follow-ups and confusion from many cooks in the kitchen.

Grant Cardone made a one-minute video for me on how to make a one-minute video. 

Ironic.

But it will take days to run it through the Content Factory to turn into social media posts that we boost for a Dollar a Day.

The thing preventing you from making content is the dread of how long it takes to go through this whole thing.

But what if you needed only 1/10th the time?

Content
Me, sharing my expertise

Create Content Factory

Would you be willing to make more content like a “walk and talk” in your morning exercise routine, a 15-second tip while you’re driving (hands-free and safely, of course), or a 5-minute “how to” after a frustrating client meeting?

A galloping horde of robots is coming our way, eagerly peddling their automation and tools, proclaiming content nirvana.

It’s all a lie.

Because there is no one tool that “does it all,” even though these software companies put their logo in the center of a diagram with spokes outward to all the other tools they integrate with or replace.

And the social media agencies incessantly bang on our doors.

Hoping we’ll buy their packages, attractively dressed up like Girl Scout Cookies.

But mindlessly posting content X times per week on Y social media channels is dumping more turds into the punchbowl.

No amount of fake followers or bogus influencer campaigns will drive sales. And you know it.

They’re robots, too, just more expensive.

The solution, which is not available for $1,997 or a “secret” mastermind, is to build your Content Factory to process the content you and your customers create.

Check out the Content Factory, a process more than a focus on any particular tool.

It will change how you think about marketing.

I think you’ll find that it’s more about the process to extract what’s in your head.

We are decoupling content production from content distribution.

Sshhh! The social media “experts” will get mad if you know this.

What used to cost us $500 per episode to edit by humans using expensive software over a week now costs $1 and takes 3 minutes.

Automatically trimming the “um’s” and “ah’s,” cleaning up the sound, transcribing, creating social snippets, etc.

Are you excited to finally get your Content Factory going and have the wool lifted from your eyes?

Everything I Do is Content Production

I just came to a weird realization.

Everything I do is content production.

Attend a meeting, respond to an email, write a few lines of code, build a landing page, film a course, negotiate a contract, speak on stage, run an ad campaign, and even make this post.

It’s just content production.

Contrast that with someone that builds physical products or renders a physical service, where you have physical raw materials, equipment, and inventory.

Because I don’t render a physical product or service (except those clever face socks), I’m a VA.

A few friends have stated that I’m the world’s most prominent VA since we have hired an army of them and helped others employ many more.

But if you are a coach, consultant, speaker, author, counselor, or service provider, are you not a VA too?

content
Me, sharing my expertise

Why Content Production is Impactful

Most of your job is content production, even if you are technically an attorney or a doctor.

If so, the maximum leverage of your time is to produce “content” instead of processing it, posting it across many channels, or promoting it.

I want to redefine VA as the latter three stages while we, as practitioners, are in the first stage.

If you agree, perhaps we should all be staffing our Content Factories with VAs to handle those three other stages.

My life mission is to create a million jobs for international workers to serve us in this way.

I have explained “how”; it has an embedded video explaining the people, processes, and platforms to enable this for us all.

How to have a significant impact on small ad budgets?

It’s just such an intelligent way to manage risk for people that are risk-averse and hate losing money on ads.

Do a dollar-a-day strategy against your top content that has worked with organic; also have 1-minute video ads that drive eyeballs to the top content.

What do you think?

4 Hidden Secrets Behind Incredible Content

4 Hidden Secrets Behind Incredible Content
Dennis Yu

Building an empire over social media seems different and challenging. However, there are some hidden secrets behind social media which few people can get. Every individual who wants to build a social network for their personal brand is working hard to fit into the system.

Making content is more straightforward than uploading, coordinating, posting, and cross-posting. For example, yesterday, I recorded a 5-minute video on Tik-Tok ads, and it turned out to be an article and a set of social media posts. It took about an hour with the Jasper, Descript, and utilizing other AI tools to manage it. 

It took me almost an hour of a training session with John Jonas about how he created a site with 2 million virtual assistants and how one can hire his own VAs to do the marketing. The episode further will take 2-3 weeks to create a boom in the market, or it might take longer than usual because of some confusion since there are so many different ideas circulating in the scene.

A Minute Hurdle *hidden secrets*

It is rather amusing that Grant Cardone makes me a one-minute video about how to create a video that is one minute longer. But it must consume days to move it by the Content Factory to turn into social media posts that we enhance for a Dollar a Day. There is only one thing that can stop you from creating content: fear of timelessness or how long it will take to go through all this confusion and mess despite having an army of VAs.

A Fool’s Paradise *hidden secrets*

But if somebody gave you 1/10th the time, would you still be eager to create more content, just like walk and talk in daily routine, or it might be a 15-second suggestion between driving a car, or it might be those ‘’how to’’ 5 minutes after a frustrating meeting with a client.

If we imagine a single instrument that can accomplish everything, we are in a fool’s paradise. Even so, some software companies may display their logo in the center of the layout, with spokes extending outward to represent all the other tools they replace. No doubt, there are some hidden secrets behind social media.

Honesty is the Best Policy *hidden secrets*

Our doors are constantly being pounded by social media companies pleading with us to buy their packages, enticingly disguised as Girl Scout Cookies. We are putting other turds into the punch bowl by mindlessly posting on social media, such as X pieces of weekly content on Y social media channels. 

No number of false followers or influencer marketing campaigns on social media will increase sales, and everyone is aware of this. They might even be robots and more expensive.

Be Your Own Master *hidden secrets*

Create your Content Factory to process the content you and your customers create. This is the only solution that does not cost $1,997 or require access to a hidden mastermind.

In the same way that I don’t want to learn how to fix my car but also don’t want to be ripped off by a technician, someone who is too busy to learn about tools might want to look at the Content Factory method. 

You’ll probably discover that it’s more about the procedure to get what’s in your head extracted, altered, and released through various channels. We are separating the creation of material from its dissemination; don’t tell the social media “experts” though; they’ll lose their cool.

It now only costs $1 and takes 3 minutes to edit an episode instead of $500 per episode and a week of labor-intensive, expensive software.

The ums and ahs are automatically removed, and the sound is cleaned up. You are producing social snippets, transcription, etc.

Are you now excited to finally get your Content Factory going and have the wool lifted from your eyes?

The purpose of the Content Factory is to create your content with people who are working for you and will do everything on their own because you hired them and trained them according to your brand requirements. So, what you need to do is learn the process. And the process is about how to build your own Content Factory.

Dollar a Day to Boost Social Media Posts

Here’s the solution– and it doesn’t require having a big following.

Involve other people to get their engagement on your posts– talk about them, not you.

Engage on other people’s posts, so they engage on yours– don’t expect everyone to come to you first.

Dollar a Day Strategy

And finally, use my Dollar a Day strategy to boost any post you have to any audience you want to reach on any social media channel, potential clients, the media, your wife, people in your industry, etc.

dollar

Use dollar a day on either super targeted influencer posts or sales-related posts to avoid Facebook dropping down and stopping organic reach on pages.

Social Media Strategy to Drive SEO

Social Media Strategy to Drive SEO

Just because you’re on TV doesn’t mean you know what you’re talking about.

I was on CNN in front of 3.5 million people, talking about Facebook’s data privacy and how easily you can manipulate the media for just a Dollar a Day.

It’s scary that people make decisions based on “perceived authority” instead of actual authority.

It must be true because it comes from someone with a blue check mark or many followers.

Indeed, you can use social media to build your perceived authority, like the Dollar a Day course which Alex Berman and I remade.

But more powerful than that is to build your actual authority– to do such a great job for customers that they rave about you.

Collect and distribute their feedback across all channels, using Dollar a Day to promote it. Build your own “Content Factory” (an upcoming course), so your marketing machine runs by itself.

And if several people talking about you happen to drive you some PR (perhaps you use Dollar a Day to target the media), then hats off!

Get your knowledge out there– via your example, openly, and via checklists others can follow.

I’m here to elevate the experts in their field who practice what they preach, not the talking heads trying to become famous.

Social media strategy

Want to know what is my simple strategy to get engagement?

Share your expertise via stories that nobody else but you can tell.

Authority comes from your direct experience, not re-quoting somebody else.

Freely publish what you know– since the right people (who see value) will come to you.

There are no salespeople in the emergency room.

Here’s something that even “SEO experts” don’t know…

Your SEO is your reputation.

What people say about you is Search Engine Optimization.

  • So when you take good care of clients, who say good things about you, that’s SEO.
  • When you are a guest on someone’s podcast, they share the episode on social media and their site; that’s SEO.
  • When you tweet about your favorite place to eat, that’s SEO.

The people who charge money for SEO will now want to argue with me here– listing out all their favorite tools and techno-babble about how clients couldn’t possibly do SEO.

They need to hire an expert in SEO to do this for them, right?

NOPE– except for rare circumstances where you have a large site or complex technical issues requiring someone like Steve Wiideman or Damon Burton to solve– 99% of SEO produces compelling content that people want to share.

If you’re an industry expert like Glenn Vo in dental, then you’re interviewing the leaders in your industry, creating a group of 30,000 dental professionals. 

When these pros talk about you, Google sees these signals, which generates more traffic for you from Google.

And that’s SEO, which is the RESULT of your actions, not the activity!

Social Media

I hope this saves you a ton of headaches and wasted money from people who would love to sell you snake oil.

If you are one of these peddlers, feel free to argue with me.

I built the analytics at a search engine over 20 years ago– and my job was protecting users from SEOs trying to manipulate the search results.

Your SEO is proof of who you are and what you’ve done. That social media proof is undeniable and is a phenomenal currency.

There’s an argument here that SEO is only the optimization you do that search engines need to find your good stuff– That’s what the acronym stands for.

Traffic and opportunities from having a well-ranked site are nothing if you don’t start with taking care of people.

The BEST SEO advice I ever learned was in the 1900s in Stephen Mahoney of Planet Ocean.

“Build your website for the people that will be your customers over the next 10 years. SEO technical details may change, but people will always be looking for good information from reliable sources”

Stephen Mahoney

When we aim to help people with the best quality we can, we still need to help search engines find it. If we keep our priorities straight, SEO, social, and marketing are essential tools to accomplish those goals.

Three core pillars of SEO:

  • Site structure
  • Content
  • External credibility

Most gains come from content and external credibility but are further supported by the solid site structure from which the content and external credibility bounces off. Unless someone messes with the website after, good site structure is mostly one-and-done. Then start building that relevance and credibility through content.

One of my friends is pitching a roofing company in Cincinnati

They have 5-star, 115 reviews (10X more than their competition), and over 2k followers on FB with good engagement. GBP is optimized, and they make posts. And their business listings are 95% accurate on 30 or so directories. 

However, they barely cracked three packs of zip code cards and finished 64th overall in the city of Cincinnati.

Looking at their site, it’s a mess. Google has indexed it. It’s only five pages, and the content is sparse.

It would be the case for technical SEO with On-site optimization, content, and backlinks.

SEO Implication

A friend showed me the five radiology clinics she paid $2,500 a month for SEO.

This SEO agency had done NOTHING for its clinics.

Here’s one more kicker. One of my friend’s clients is a $25 million company, and they have one Google review, and he got 9. He has been in business for six years now. And they are 15 years in business and 1 Google review.

Correct – that’s ONE of the several aspects of SEO (offsite SEO, SEO PR, link building… you name it). But a site that sucks at on-site SEO and cannot receive “the juice” correctly is less effective than one optimized (BTW, you can rank even better than some competitors without links).

Ironically, my course on making short-form videos is 2.5 hours long.

Social media

I do SEO audits all day, but my website is broken.

I preach the power of personal branding, but I make zero effort to build my brand. I tell other agencies to double their prices, but mine has been the same for the last ten years.

Some people will look at this and say that the cobbler’s son has no shoes.

Or that we should practice what we preach. But they’re missing the point, which is;

Your marketing is no longer done by you, but by your customers and partners.

It’s not a formal “review and rating,” but everything they say about you is social media engagement, mentions at dinner, or casual remarks.

That’s now your marketing.

Your customers will talk about you if you’re good at what you do. Amplify their words by showing gratitude and sharing.

If you’re terrible at what you do, it’s only a matter of time until you expose yourself– no matter how good your marketing is.

The BROPRENEURS who are “keeping it real” say they don’t care what other people think.

The attention-getting extremes of shocking people with controversial remarks (on one end) and inspiring people with “everyone is going to succeed” (at the other end) will die.

I predict this “influencer” and self-declared social media expert trend will revert to old-fashioned PR if it’s not already.

Digital PR. Indeed. The most significant difference between old-school PR and digital PR is that old-school PR is over and done.

Digital PR has SEO implications forever, both from the perspective of the PR showing up in the SERP and also traffic and link benefits. Digital PR is valuable when you get the hit and possibly timeless.

And that is to shift to having other people talk about you instead of us feeling like we need to be motivational speakers giving “Ted” talks or having Popeye muscles.

Word of mouth and referral channels existed before Steve Jobs was even born.