People want overnight success, but what would life look like if you shut down the business and got a job?
Would you be ok?
Could you rebuild the business on the side of the job?
It’s about understanding opportunity cost. Not everybody is meant to be an entrepreneur, and that’s ok.
But many hold themselves back unnecessarily. Sometimes you lose money and lose sleep to handle that emergency, even if out of scope.
The best tip is to understand that this is your journey. Stop comparing with others, just like Tony Robbins says
“Energy flows where attention goes”
People will remember you for your character, generosity, and integrity in the long run on this long journey of entrepreneurship, as you exemplify.
So, even if someone is struggling as an entrepreneur, I’d say just trust that the goodwill and relationships you have planted and nurtured by doing the “right” thing will come to fruition one day, and you will receive many times over what you’ve given.
This too shall pass, but the relationships will last.
Here is some wise advice;
Doing the right thing always pays off eventually– call it “karma”, the law of reciprocity, or whatever.
The good guys win in the end.
The best tip I have – only two things will keep you from achieving success
If you quit trying to be successful and give up on your dream
You die before you become successful
The first one you control, and if you quit, you’ll never know how close you were to being successful.
The second one won’t matter because you won’t know you failed.
You need to focus. Sometimes you’re the windshield, sometimes you’re the bug.
Most days, I’m doing what I choose…even though it might feel like hell at that moment. You’ve got to be able to play the long game. It’s not for everybody, but it is for anyone that wants it.
Overnight successes average 10-20 years.
My advice is to know what you want. Aspiring to achieve that. Others shouldn’t have to be your driver. If you have a strong vision of what you want and the why behind it, you will have the motivation and perseverance to overcome challenges.
If you’re reading this, perhaps this message was meant for you — to give you that little bit of encouragement you need.
I’d love to hear your best tip for struggling entrepreneurs on the journey upward to overnight success.
What do you think if I say, “Every Facebook ads consultant out there is now suddenly a TikTok ads expert?” People usually watch for the flood of courses with the “secret” formula to massive viral success and $1 leads. ByteDance, the parent company of TikTok, reached out to me last year, asking for help in building a proper course on TikTok ads. We’ve been testing hundreds of campaigns and looking at the results shared by our friends in real estate, e-commerce, agency, legal, and so forth.
I’ll save you the $2,500 course and tell you the “secret” right here:
Short Video Recipe
It’s in your simple, vertical video shot from your phone– that doesn’t look like an ad, has a “Hook” in the first second to capture attention, has big text so people know what it’s about, and tells a “Story”.
Algo-Does the Job.
No crazy targeting or sophisticated campaign set-up is necessary– the super smart algorithm uses your content’s performance. Same for spark ads, where you boost someone else’s post (called “creators” no longer “influencer”).
What about hiring an agency for TikTok Ads?
Hiring an agency makes ZERO sense unless they can actively coach you through making 15-second videos. The campaign set-up is relatively easy, as long as you already have your digital plumbing (pixels, tracking, data) in place.
TikTok is the Next Big Thing. Right?
The frothy white waves of hype about TikTok being the next tsunami of traffic are true — just like we saw with Google and Facebook.
How much does it Cost?
Traffic is about 1/4th the cost on Facebook on the paid side (because base CPMs are about $2.50, meaning CPC, CPL and CAC are correspondingly lower). Of course, you’re optimizing to the objective (the algorithm is so smart), using base traffic cost as one of many diagnostic measures.
Don’t Rush Because of FOMO
But make sure you’re not jumping in just because of FOMO (fear of missing out)…..but because you’re shoring up the fundamentals of collecting your client stories in 15-second videos, have a process to process these within your operations, have your digital plumbing properly in place, and are putting money on the winners.
How smart is TikTok Algo?
I was at Jake Paul’s house making 15-second videos for our social media marketing course for young adults. One of the videos leaked out and got half a million likes.
It had nothing to do with our course and wasn’t even on his TikTok account– but one of the guys helping film. But the TikTok algorithm recognized it was Jake Paul’s house in the background of the video, showed it to fans of Jake Paul– and then it went viral.
You’ll see more stuff like this blow up out of nowhere on TikTok, almost exclusively on the organic side. But these are unlikely to be the posts you will be boosting as an extension of the Dollar a Day strategy.
Instead, you’ll find that the same themes that worked for you on Facebook will work on TikTok, adapted to their format of storytelling via 15-second videos.
It’s the same algorithm as Facebook and Google (fight me on this), which seeks to optimize your chosen objective based on conversion data you allow it to see.
But if you’ve found success with the fundamentals of the Dollar a Day strategy, I’m pretty sure you’ll find success on TikTok– when repurposing videos, extending your conversion tracking/remarketing, and starting testing at $10/day.
What About Dollar-a-Day?
There’s no better time to implement or refine your Dollar a Day process across Facebook, TikTok, Twitter, LinkedIn, and all social networks.
We are seeing a growing convergence on the data and ads side of social platforms– since they are all dependent upon the same optimization algorithm that balances user experience with ad monetization.
Remember this each time you see a breathless pitch on how you need to jump on TikTok ASAP– to buy their secret before you forever miss the boat.
Pros know why people buy. They focus on the benefits, not the features.
If pros focus on benefits, then elites focus on the advantage of the benefits– the transformation.
Among folks that sell coaching and info products, the number of courses and those details is not as significant as helping people see the result.
To know WHY they should buy.
The hallmark of a great copywriter is not solid grammar (we should all be able to write clearly and error-free) but the focus on benefits.
And the key to zeroing in on benefits is having EMPATHY– which few people have.
EMPATHY comes from within and #LDT (Learn, Do, Teach is part of our nine triangle framework), meaning that you’ve gone through it to understand and have credibility.
If you’re an expert in any area– especially a consultant, real estate agent, attorney, or doctor– this is where your marketing must focus in 2022.
Focus on the following to get people to buy:
Benefits – the benefits people get from your product or service features: long-term benefits and results, not short-term turnaround and instant gratification.
Outcomes – are what people get or become after using your product or service.
Transformation – seeing how their life will change for the better through your product or service. The perceived shift your prospects will get from your product or service will make their purchase from you.
Features – show them how your product or service works.
People’s vision of what they believe their outcome and transformation will be is what gets them to open up their wallets.
Unless the market heard it, in such case, choose a market or niche with less blood in the water.
Building an empire over social media seems different and challenging. However, there are some hidden secrets behind social media which few people can get. Every individual who wants to build a social network for their personal brand is working hard to fit into the system.
Making content is more straightforward than uploading, coordinating, posting, and cross-posting. For example, yesterday, I recorded a 5-minute video on Tik-Tok ads, and it turned out to be an article and a set of social media posts. It took about an hour with the Jasper, Descript, and utilizing other AI tools to manage it.
It took me almost an hour of a training session with John Jonas about how he created a site with 2 million virtual assistants and how one can hire his own VAs to do the marketing. The episode further will take 2-3 weeks to create a boom in the market, or it might take longer than usual because of some confusion since there are so many different ideas circulating in the scene.
A Minute Hurdle*hidden secrets*
It is rather amusing that Grant Cardone makes me a one-minute video about how to create a video that is one minute longer. But it must consume days to move it by the Content Factory to turn into social media posts that we enhance for a Dollar a Day. There is only one thing that can stop you from creating content: fear of timelessness or how long it will take to go through all this confusion and mess despite having an army of VAs.
A Fool’s Paradise*hidden secrets*
But if somebody gave you 1/10th the time, would you still be eager to create more content, just like walk and talk in daily routine, or it might be a 15-second suggestion between driving a car, or it might be those ‘’how to’’ 5 minutes after a frustrating meeting with a client.
If we imagine a single instrument that can accomplish everything, we are in a fool’s paradise. Even so, some software companies may display their logo in the center of the layout, with spokes extending outward to represent all the other tools they replace. No doubt, there are some hidden secrets behind social media.
Honesty is the Best Policy*hidden secrets*
Our doors are constantly being pounded by social media companies pleading with us to buy their packages, enticingly disguised as Girl Scout Cookies. We are putting other turds into the punch bowl by mindlessly posting on social media, such as X pieces of weekly content on Y social media channels.
No number of false followers or influencer marketing campaigns on social media will increase sales, and everyone is aware of this. They might even be robots and more expensive.
Be Your Own Master*hidden secrets*
Create your Content Factory to process the content you and your customers create. This is the only solution that does not cost $1,997 or require access to a hidden mastermind.
In the same way that I don’t want to learn how to fix my car but also don’t want to be ripped off by a technician, someone who is too busy to learn about tools might want to look at the Content Factory method.
You’ll probably discover that it’s more about the procedure to get what’s in your head extracted, altered, and released through various channels. We are separating the creation of material from its dissemination; don’t tell the social media “experts” though; they’ll lose their cool.
It now only costs $1 and takes 3 minutes to edit an episode instead of $500 per episode and a week of labor-intensive, expensive software.
The ums and ahs are automatically removed, and the sound is cleaned up. You are producing social snippets, transcription, etc.
Are you now excited to finally get your Content Factory going and have the wool lifted from your eyes?
The purpose of the Content Factory is to create your content with people who are working for you and will do everything on their own because you hired them and trained them according to your brand requirements. So, what you need to do is learn the process. And the process is about how to build your own Content Factory.