Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content– weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things […]
The Hidden, but Most Obvious Reason Your Campaigns Are Failing Read More »
So my buddy, Marko Sipila approached me and said, that service-based businesses should own their marketing. And I said that’s crazy. I don’t want to have to learn how to do digital marketing and all this complex SEO, WordPress, Facebook ads, and stuff like that. But then consider this, would you pay $3, 000 a
Would you pay $3,000 a month to rent a $20,000 car? Read More »
If you’re a plumber who has been wronged by their digital marketing agency, this blog post was written for you. I recently had an audit with Andy Davis, the CEO of Pilot Plumbing and Drain. Pilot Plumbing & Drain is a plumbing company that serves residents in Portland, Vancouver, and Longview. However, after taking a
How Andy Davis (Pilot Plumbing & Drain) got Scammed by Digital Marketing Agencies Read More »
Where have you been? And hundreds more excuses than I am able to remember. I’ve heard them all. These are all important things you should take care of– for which you have a valid reason to miss work. But what is not okay is abandoning the team and the clients— only telling them AFTER the
Excuses: I’ve Heard Them All Read More »
Wondering how some people rise above the noise and get a high following on their social media accounts? Let me show you how I grew Gavin Lira’s account from 12 followers to 18,000 using the “Facebook for a Dollar-a-Day strategy.”
How I Grew Gavin Lira From 12 Followers to 18,000 Using the Dollar-a-Day Strategy Read More »
At the Lead Generation World conference, I recently met with Harrison Gevirtz, founder of Ringba, the call-tracking solution provider and arguably the smartest man in the internet marketing space who sets the highest standards for himself and his team. We discussed the pay-per-call space and his company. Pay-per-call space continues to grow and evolve. People
The Value of Pay-Per-Call And The Lead Generation Game Read More »
Your social media is failing because you’re not showing yourself doing the thing you actually do. If you’re a garage door technician, show yourself working on a garage door. If you’re a health and wellness practitioner, show yourself treating patients. You can certainly have talking-head videos as voiceovers on top of the actual doing. Recipe
Using Authenticity to Succeed on Social Media Read More »
These influencers are everywhere, trapping as many people as they can. Yes, I’m talking about the FAKE financial gurus and influencers. They are on fire and trending these days. They are showing their luxurious lifestyle to gather all the attention they can to trap all the wantrepreneurs and make quick money. They are always flashing
Influencers and Their Lies Read More »
When I opened my laptop this morning and saw this comment, I got pink. Your marketing should be what others say about you like HubSpot is sharing the Dollar a Day Strategy. Everyone should know Dollar-a-Day Facebook Ad Strategy. So, stop blowing your own horn. Almost everyone gets this wrong. Reframe your view of “marketing”
Marketing Is What People Say About You Read More »
It’s 1:26 am and I’ve just gotten through my email and messages– over 600 per day. Now, to re-film a presentation I gave at CEO Lawyer Summit. Believe it or not, someone ran off with the camera equipment that had the recordings. So, I won’t be done until about 3 am– but there are deadlines
The Myth of Overnight Success Read More »