The Value of Pay-Per-Call And The Lead Generation Game

With Harrison Gevirtz, founder of Ringba, at the Lead Generation World Conference

At the Lead Generation World conference, I recently met with Harrison Gevirtz, founder of Ringba, the call-tracking solution provider and arguably the smartest man in the internet marketing space who sets the highest standards for himself and his team.

We discussed the pay-per-call space and his company.

Pay-per-call space continues to grow and evolve. People have been buying leads for 20 plus 30 years.

Why buy a lead when you can buy an engagement; when a warm, hot lead is on the phone, ready for you?

When Harrison Gevirtz first started Ringba, people would go, “Calls? Nobody picks up. Nobody calls.” However, people now realize that’s not the case. People are calling way more, and while the call space is growing, the lead space is declining because they see the value in those warm, engaged, ready-to-purchase customers.

Factors Behind Ringba’s Growth

First and foremost, credit for the growth goes to their ambitious team, who always tries to find new clients to become part of the Ringba community.

They have a huge trade show presence and built their business around sponsoring and participating in these trade shows around the country and in different categories.

When you’re a new software company and go to a trade show, the first year, everyone walks past your booth. No one’s interested. The second year they go, “Oh, they’re still in business. That’s interesting.” And the third year, they go, “Maybe I’ll talk to them next year.”

And after three years, when people want to come on board and see what you’re doing, now.

Ringba has been around for six years and has almost become a money gun.

So, if you own a software business, you can’t just judge one trade show when you’re looking at the revenue you generate from the show.

The Content Engine – A Standardized Process

You could blame your people for being incompetent, but 99% of the time, it’s bad management and bad process.

You could swear up and down you have a process, but if it’s not written down, it doesn’t count.

You could say you’re too busy to write things down– which is like saying you can’t do the time management course because you don’t have time.

No process means YOU are having to micro-manage the details of your business instead of the process.

It means you can’t hire up others into your business, no matter how smart or hard-working they are.

Behold…. the result of years of my effort in producing, processing, posting, and promoting content for thousands of professional service businesses…

The CONTENT ENGINE is not a 1,150-page guide because we’re trying to inflate words— like a high school senior trying to stretch an essay to 5 pages.

The Content Engine

Every mistake we’ve made, and every technique that works gets assimilated into this process– like a deposit into a bank account that generates compound interest.

If you have a solid services business but are struggling to get your content out at scale, this might be for you.

Should I release all this training for free?

My mission is to create a million jobs, so I’d sacrifice course revenue in exchange for people using our process to hire up others, whether directly or having us hire for them.

The Scrappy Entrepreneur’s Video Studio for under $1,000

I’m a busy entrepreneur who doesn’t want to mess with expensive, complex video equipment. I’m here to make money for our company and our clients, not make the next Star Wars trilogy.

Over the last 5 years, I’ve tried dozens of cameras, lights, and gadgets at various price ranges. And as you can probably guess, fancy equipment at the hands of a novice does worse than a pro with just an iPhone. I don’t want to check 5 cases of equipment each time I go to the airport either. And I can’t tell the difference between an $85,000 Red camera and a simple DSLR, especially when watching video on a cell phone.

Or maybe I’m just old with poor eyesight– perhaps I don’t have the eye of the pro. But you probably don’t, either. And I’ll bet you want to know what equipment and techniques are actually necessary to drive sales via video.

So after wasting hundreds of hours watching YouTube videos, talking to people who are successfully using video to sell things online, I’ve prepared this list of equipment for you to buy.  I hope this saves you a ton of trial and error– I know it has for my non-video, non-technical friends that have bought these items and have quickly started to produce solid videos to drive sales for their company.

You’re busy, on a budget, and don’t have time to fool around– get these items that are under $1,000 in total:

Studio Setup


Sony Alpha A7 R II – Price: $1,079.95

Neewer Professional Aluminum Alloy Tripod – $109.94

Neewer Professional Aluminum Alloy Tripod


Fovitec StudioPRO LED Panel Bundle – $329.99

Fovitec StudioPRO LED Panel Bundle

Fovitec Softbox Kit – $189.95

Fovitec Softbox Lighting Kit

Neewer 14″ Ring Light Kit – $89.99

Neewer 14″ Ring Light Kit

I love this ring light kit. It includes everything you need to get up and running (ring light, stand, charger, carrying case, phone adapter, etc.).


Saramonic Dual Wireless VHF Lavalier Microphone Bundle – $234.95

Saramonic Dual Wireless VHF Lavalier Microphone Bundle

Sennheiser ClipMic Digital Mobile Recording Microphone for iOS Devices – $199.95

Sennheiser ClipMic Digital Mobile Recording Microphone for iOS Devices.png

RODE VideoMic Studio Boom Kit – VM, Boom Stand, Adapter, 25′ Cable – $169.00

RODE VideoMic Studio Boom Kit – VM, Boom Stand, Adapter, 25′ Cable

Blue Yeti USB Microphone – $129.00

Blue Yeti USB Microphone

The Blue Yeti USB microphone is one of the best USB microphones you will find. This mic is great for webinars, podcasts, and interviews you do online. The Blue Yeti has a headphone output, so you can hear your interview and talk without much latency – a great feature for a USB mic.

2 Lavalier Lapel Microphones Set for Dual Interview – $45.35

2 Lavalier Lapel Microphones Set for Dual Interview

Miscellaneous Extras

DJI Mavic Pro Fly More Combo Collapsible Quadcopter Drone Safety Bundle – $1,299.00

DJI Mavic Pro Fly More Combo Collapsible Quadcopter Drone Safety Bundle

Glide Gear Teleprompter (iPad Size) – $199.99

Glide Gear Teleprompter (iPad Size)

Having a teleprompter for live streams, courses and other videos can help ensure you don’t skip a beat when it comes to your content.

Smartphone Teleprompter – $134.95

Smartphone Teleprompter

A smaller teleprompter that utilizes your smartphone to display your video copy.

DGI Osmo Mobile 2 Handheld Smartphone Gimbal – $118.95

DGI Osmo Mobile 2 Handheld Smartphone Gimbal

The DGI Osmo Mobile 2 is great for recording smooth video with your smartphone. Easily rotate, pan and tilt the camera with the attached joystick.

DTSE batteries and charger for box lights – $35.99

DTSE batteries and charger for box lights

SanDisk 128GB Memory Card – $26.89

SanDisk Ultra 128GB Memory Card

Green Screen Backdrop – $32.94

Green Screen Backdrop

LimoStudio Photo/Video Backdrop Stand – $34.99

LimoStudio Video Backdrop Stand

Anker 6 Port USB Wall Charger – $25.99

Anker 6 Port USB Wall Charger

Coty Airspun Face Powder – $5.67

Coty Airspun Face Powder

Grand Total: $2,578.02 (Not including Misc. Items)

Beginner Bundle


Pretty much any smartphone will do here, just make sure you are capturing video with the camera stabilized on a tripod.


NEEWER Dimmable Video Light – $23.99

NEEWER Dimmable Video Light

QIAYA Selfie Light Ring for Cell Phones – $14.99

QIAYA Selfie Light Ring for Cell Phones

A portable ring light that is great for recording video on the go.


Before using the Light Ring

After using the Light Ring


Rode smartLav+ Lavalier Microphone for iPhone and Smartphones – Price: $58.19

Rode smartLav+ Lavalier Microphone for iPhone and Smartphones

Rode SC1 20′ TRRS Extension Cable For SmartLav+ – $27.60

Rode SC1 20′ TRRS Extension Cable For SmartLav+

I’ve found that what’s more important than the quality of your equipment is whether you actually use it or not. Set up a dedicated space, ideally a whole room, so you can record whenever you feel like it.  If you have to set things up and put them away, you’ll be less motivated to make your one-minute videos or even a string of them.

When you are out and about, you need only your iPhone, mobile ring light, and Lavalier microphone. I like the two Lav mic set from PowerDeWise because it’s cheap and plugs directly into the lightning bolt jack in modern iPhones.  You could buy a headphone jack to lightning bolt adapter to switch between plugs or even use regular headphones.

If you’re new to speaking in front of a video camera and are a bit shy (we’ve all been there), here are two techniques to help you shine.

1) Have your friend or colleague interview you, so you’re looking at them, while the camera is off to the side. Staring into that empty void is intimidating– and I think it’s harder than speaking on stage since the camera doesn’t provide any feedback.  It just stares back at you.

2) Buy a Parrot or tablet-mounted teleprompter.  The Parrot teleprompter screws onto your DSLR camera– super easy and super cheap.  The larger teleprompter lets you see more words, so if the camera is more than 6 feet away, get the bigger one.  There are mobile apps that are teleprompters, but I find the quality awful.

Here are some tips for filming whiteboard sessions.



Microsoft is not going to be SkyNet any time soon

You see their new site,
They guess at age and gender from any photos you upload.
Of course, you could integrate this with your app and any device that has a camera.

Could you imagine Minority Report coming from this any time soon?
We’re quite a ways from predicting thought crime if we can’t even get gender identification right.

Even the same person doesn’t have the same age when uploaded in another photo.

In this case,we have Alex, who is 21, with the content marketing lead at Infusionsoft, who gained a year from the previous picture:

then with the Golden State Warriors Sr. Director of Digital, with another year tacked on:

Next to Amy Metcalfe (who’s current age was guessed correctly, despite being 22 in the picture), Alex is halfway through his thirties:


A lot people are talking about artificial intelligence– how the machines will be embedded everywhere (the internet of things) and soon be able to do everything. Self-driving cars, the sharing economy, and drones are the hot topics.

But how far are we really from SkyNet based on the current state of technology?

Of course, this is an experimental app, as they note in their disclaimer.
So only in jest do we draw far-reaching conclusions based on it.

But as a party favor, go check it out and see how accurate (or wildly inaccurate) they are.

5 Things You Didn’t Know Gmail Could Do

This is a guest post by Tom Samph, Director of Content at Grovo

Email takes up 28% of workers’ time.  That’s about two hours and 14 minutes per every 8-hour workday. Emails are by far one of the biggest productivity killers in the workplace, along with mobile phones, and meetings to review meetings.

If you’ve got a Gmail address or use Google Apps for work, you’re probably busy navigating your Google-made inbox for a big part of the day. There are a number of things you can do to cut down on your email havoc.  From using Gmail as a task management system, to playing The Email Game app that encourages users to get their inbox to zero messages by gamifying the process.

For all the time you spend in Gmail though, you probably aren’t taking full advantage of its tools: it’s simple on the surface, but packed with features, and changes all the time. At Grovo, an online learning platform for social media, cloud computing and Internet tools, we have put together a list of the top five things you didn’t know about Gmail to make your day more productive:


Use Gmail Without Internet Access

If you’re somewhere with your laptop and need to your email but don’t have internet access, you can use Gmail Offline. Enabling Gmail offline allows you to use the Chrome web browser on a computer to manage your Gmail inbox even without being connected to the Internet.  When you enable offline mail, your Gmail messages are saved in Google Chrome’s storage, so do not enable offline mail on a computer that’s not yours.

Otherwise, that person could have access to your email. When you regain Internet access, Gmail will automatically sync all your mail from the last week. At any point when your computer is not connected to the Internet, open Chrome and select the Gmail Offline icon. Here’s a video by Grovo that will show you exactly how to manage your settings to enable Gmail offline, and determine how far back you want your email to sync.


Escape From That Neverending Thread

If you’re continually receiving messages in a group conversation that you no longer care about, you can mute the conversation to send any future messages in that thread straight to your archive. To mute a conversation, open it, or check the boxes to the left of several conversations in your inbox to mute more than one at a time.

Then, click “More” and choose “Mute,” or just press “M” on your keyboard if you have keyboard shortcuts enabled. Now, whenever someone sends an email in a muted thread, it will go right to your archive and you won’t have to worry about dealing with it. To find a muted conversation, search “is:muted” or any keyword, phrase, or email address from the conversation. You can unmute a thread by selecting it, clicking “More,” and choosing “Unmute.”


Set Reminders to Check Emails with RightInbox

Dealing with incoming emails can become a major time-sink, which will cause your productivity to take a hit. What slows you down most is the time spent changing gears from work tasks to your email and then back again. While you should be checking your email regularly for urgent emails, avoid answering each email as you receive it. Set aside part of your day to respond to batches of emails that are less urgent.

If you’re worried you will forget to get back to them alter, check out RightInbox.  It’s a Gmail App that, among other things, lets you set reminders for outgoing emails and for any email sitting in your inbox. If you need to set a reminder for an email in your inbox, simply check the box next to it. This will cause the “Remind Me” button to appear on top of your inbox.


Make Gmail a Social Media Rolodex with Rapportive

Most webmail clients today offer an address book that acts as a modern day rolodex. But with more and more people building out an online presence through social networks like Facebook and LinkedIn, wouldn’t it make sense to centralize a contact’s online information right there next to an inbound email from them?

Rapportive is a Gmail add-on and social intelligence utility that provides context to every email sender.  Once installed, in place of Google ads you’ll find a profile sheet that displays your contact’s online footprint. What’s great about Rapportive is it easily installs on several browsers, including Google Chrome, Mozilla Firefox and Apple Safari.  Here’s how to install it

Train Your Email With Boomerang

Boomerang is a Gmail and Google Apps utility that allows you to bring messages back to the top of your inbox on specified dates and times, making it easy to remember to respond to messages, or complete actions, exactly at the time that you need to.

You can also use Boomerang to schedule composed emails to be automatically delivered to recipients at a later time. And, because Boomerang is an “extension” to your Gmail or Google Apps account, you can access all of the features right within your inbox, or as you’re typing a new message.

Check out this short video to learn how to schedule messages to return to your inbox, schedule messages to be delivered later, get reminders when your emails go unreplied, and train your email with Boomerang


About the Author

Tom Samph is the Director of Content at Grovo Learning, an online Internet education and training platform. Tom is responsible for leading strategy and operations of Grovo’s real-time video production team, which produces about 15 new video tutorials each day, covering the latest changes to popular websites and apps. Tom graduated in 2010 from Boston University with a degree in Journalism and French, and has written for publications such as GlobalPost, Inventor’s Digest, and the Improper Bostonian.