I get why you’re doing this– tapping a lot of people on the shoulder, hoping to get their attention.
But it not only doesn’t work– it backfires.
The people who get tagged are annoyed.
And the few people who see the post notice you’re spamming a lot of people.
You have some great content– why use a well-known spammy tactic?
If you tag people in the post itself, LinkedIn’s algorithm will notice you’re trying to spam and will limit your post’s reach. This post above got only a handful of views and 2 likes. So if your goal is to reach people, don’t mass-tag.
Better to tag people in a comment– thoughtfully choosing just one person who is actually relevant to your post.
When you see people spamming like this, let them know. Often, they believe that they’re just harmlessly letting many people know about their post, instead of exposing themselves as a spammer.
Give them this article so they can learn how to do it right.
Here’s someone who is promoting a course on digital marketing, who spammed (mass tagged) a bunch of us on LinkedIn:
I absolutely would like to support this person is getting their course out on digital marketing.
But we don’t want people to think that spamming is something we promote. We want to earn the right to people’s attention, not by bombarding other people. Create content so amazing that people can’t help but share it.
Unless we have an organic audience over 10,000 people, no need to space out— since the ads are doing most of the work.
Technically, a post in GMB will last a week, so some people will space out posts by a week. And there is the argument that if you post all at once, somehow our audience will be “inundated” with our posts.
But the reality is that you’re not being seen.
The chicken and egg dilemma in small business is that without an audience, we don’t get engagement. And without engagement, we don’t get reach. Thus, we use “dollar a day” and other techniques as part of module 5 (Amplification) of the 6 phase Social Amplification Engine, to drive traffic and find winners to put more money against.
When we find winning posts on GMB (based on the thresholds in the “standards of excellence”), we will cross-post them to Facebook, Twitter, your website, TikTok, and other channels.
This is the same advice I give for how often to post on a Facebook page— just post them all at once.
This kicks off another opportunity for us to win on another channel without creating pressure on the client to have to continually come up with fresh content all the time– and especially not have to create brand new content for each channel.
When we use the “dollar a day” method to amplify our “greatest hits”, we have a Content Engine that runs forever to drive us leads.
Now and then, you can still post seasonal content, new product announcements, and other expiring or “one off” content. But 90% of your efforts should be on evergreen content.
We just need to get your evergreen content live— just go ahead and post it, even if imperfect– so we can more quickly find your “greatest hits”.
“I believe the quality of your life is determined by the quality of your questions.“
Ask “What can I do to get keep the lights on?” – you’ll just get by.
Ask “What can I do to make a profit?” – you’ll make a profit (probably not a large one if the question is just the word ‘profit’.)
Ask “What do I need to do to make $100K in profit this year?” – now that’s specific. Now quality of life is improving.
Now the brain’s filter the RAS (Reticular Activating System) is on the lookout for options and opportunities to help find answers to that question. And if it’s doing a good job, it should lead you to Dennis – at least, it did for me.
I am the clinic director of The Specific Chiropractic Centers in San Diego, California. We specialize in a technique called upper cervical which allows us to work directly with the nervous system in order to help patients with chronic health conditions heal.
I LOVE what I do. I get to help people change their lives completely. I see people go from ‘just living with it’ or managing their condition (migraines, fibromyalgia, chronic pain, etc) to THRIVING every day in my office.
The work is the most rewarding gift; however, because there are only 1200 doctors in the world that specialize in this care, it is, for all intents and purposes, an incredibly powerful secret. Yes, the people that have gone through this care tell all of their friends and family, but in order for me to answer that specific third question mentioned above, I needed more.
I wanted to reach more people, to serve more people. I wanted to focus the majority of my time on patient care, but in order to do more than just ‘make a profit’, more time was required to create an awareness for the clinic, ie marketing. Cue Dennis & Tristan.
Dennis & Tristan’s expertise provided the answer I needed to solve the third question above AND gave me the time back so I could focus on what I love most – serving my community. They presented an easy to understand formula for what success looks like in the marketing world. (Although it was simple to understand, it was also apparent Dennis is an encyclopedia on the matter, and they are experts who make the hard things simple.)
It goes like this: I provide short, one minute video content to their company, which they then edit, beautify, reformat into blogs, posts, shorter videos, etc. and disperse it over all of the online platforms.
I’m beyond grateful for their capabilities and work – they’ve made my job so easy for the entire marketing piece, which, let’s be honest is usually an entire organization within a company, complete with its own Chief Executive.
Not only are they brilliant in their field, they are kind, authentic individuals who as easily accessible and answer any question promptly. Not to mention, it’s been a blast working with them and it’s definitely changed the quality of my life for the better.
If you’re ready for a better quality of life, I believe it’s important to begin asking better questions.
Here’s a good one to start, “How would working with Dennis and Tristan benefit me?” If you’re ready for the answers, feel free to connect with me on Facebook!
Local businesses – be it restaurants, nail salons, or studios – are suffering, and they need help.
If you know how to do a few simple things like help these businesses collect reviews from their customers – which helps them rank in Google – you can help them. If you understand how to navigate Yelp, you can help them. Many don’t understand how these platforms work.
That is the biggest market out there. In fact, the local market is bigger than Google, Amazon, and Facebook. These giants make up less than 10% of the economy. Most of the dollars in our economy go to local businesses. They go to the dry cleaner, the grocery store, the chiropractor, the real estate agent, and the car dealership.
These small businesses seem to have problems, but if you’re a real marketer, there are never any problems. An expert marketer knows how to recast problems as opportunities.
This ability to turn what would be a problem for most into an opportunity is going to be some of the best value you can provide to the market.
Those that have problems and are struggling are actually the best people to help, because if everything’s fine and dandy, they likely don’t actually need your help. It’s easier to sell when someone’s in need than when they’re hot.
Imagine you’re a doctor and you went through some basic training on how to do some kind of medical procedure – for example, LASIK, or you know how to do a cast on someone’s broken arm.
All of a sudden, there’s all these people coming into the emergency room because they went skiing and they broke their collarbone, or they tripped on the curb while they’re skateboarding. There’s people coming into your hospital, and you’re trained to be able to do the very thing they need.
You’re helping, so now there’s way more people coming into the hospital.
Do any of the surgeons in the emergency room need to convince the people that come in when they have a gunshot wound or were in a car accident or other crisis? Do they ever need to sell them on the medical procedures? No.
That’s how you should be thinking about entrepreneurship. If you’re really good at what you’re doing, then you are like a doctor of your specialization.
If you have customers that you are uplifting and you’re sharing what you know with the world, then you don’t need to sell.
Don’t listen to those gurus out there who are trying to sell you courses. Look at what they’re actually doing, and look at if they’ve documented what they’re doing.
The reason I put content out there is to document what I’m doing. It’s not a secret.
A doctor would never say, “Sorry, that surgical procedure is really secret. I can’t tell you about that.”
When someone tells you something is a secret, run. Whether you believe in reciprocity or karma or otherwise, one thing is true: when you put your knowledge and expertise out there, it will come back to you.
People sometimes say to me, “I don’t want to put it out there, because they’re not going to hire us; they’re going to then do it themselves.” They’re wrong.
Whatever you want to get for yourself, you need to create 10 times or a hundred times that value for your community. You can’t do that if you aren’t creating anything.
If you’re doing it right, then you’ll never need to go out there and explain to people what you do. You’ll be a surgeon in the emergency room. You will be a creator, not a consumer.
That’s the abundance mindset we all need to have.
The best way to create valuable content that fosters connections and business is to listen to what others have to say.
I’ll go to Twitter or Facebook, and I’ll interact with people and content that I think are important to what I’m looking for.
I’ll scroll through several posts I don’t want to touch, then I see another post about Colin Wayne Erwin, who built his business in the last few years from nothing to $30 million. He’s an entrepreneur, and he runs Redline Steel. He wakes up in the morning at three or four o’clock, and he goes to work. He’s a busy man.
I could comment or like, but here’s what I’m going to do instead: I’m going to create a video reply.
I make a hundred of these every day. It only takes about an hour, but it will create more social engagement and content than pretty much anything else you can do in that hour.
It’s the algorithm that determines what shows up on people’s feeds. If you understand what feeds the algorithm, then you can win. It’s not black magic, and it’s not about software.
It’s about creating.
When you create 15-second videos, create shout-outs, and give gratitude, that’s when people feel like connecting with you. It’s human.
You know what an ad looks like. You can smell an ad, see an ad, and taste an ad. If you can create something that doesn’t look like an ad, then that’s what the algorithm is looking for. That’s what us as humans are looking for.
It may seem counter-intuitive, but that’s how you can succeed.