Building an empire over social media seems different and challenging. However, there are some hidden secrets behind social media which few people can get. Every individual who wants to build a social network for their personal brand is working hard to fit into the system.
Making content is more straightforward than uploading, coordinating, posting, and cross-posting. For example, yesterday, I recorded a 5-minute video on Tik-Tok ads, and it turned out to be an article and a set of social media posts. It took about an hour with the Jasper, Descript, and utilizing other AI tools to manage it.
It took me almost an hour of a training session with John Jonas about how he created a site with 2 million virtual assistants and how one can hire his own VAs to do the marketing. The episode further will take 2-3 weeks to create a boom in the market, or it might take longer than usual because of some confusion since there are so many different ideas circulating in the scene.
A Minute Hurdle*hidden secrets*
It is rather amusing that Grant Cardone makes me a one-minute video about how to create a video that is one minute longer. But it must consume days to move it by the Content Factory to turn into social media posts that we enhance for a Dollar a Day. There is only one thing that can stop you from creating content: fear of timelessness or how long it will take to go through all this confusion and mess despite having an army of VAs.
A Fool’s Paradise*hidden secrets*
But if somebody gave you 1/10th the time, would you still be eager to create more content, just like walk and talk in daily routine, or it might be a 15-second suggestion between driving a car, or it might be those ‘’how to’’ 5 minutes after a frustrating meeting with a client.
If we imagine a single instrument that can accomplish everything, we are in a fool’s paradise. Even so, some software companies may display their logo in the center of the layout, with spokes extending outward to represent all the other tools they replace. No doubt, there are some hidden secrets behind social media.
Honesty is the Best Policy*hidden secrets*
Our doors are constantly being pounded by social media companies pleading with us to buy their packages, enticingly disguised as Girl Scout Cookies. We are putting other turds into the punch bowl by mindlessly posting on social media, such as X pieces of weekly content on Y social media channels.
No number of false followers or influencer marketing campaigns on social media will increase sales, and everyone is aware of this. They might even be robots and more expensive.
Be Your Own Master*hidden secrets*
Create your Content Factory to process the content you and your customers create. This is the only solution that does not cost $1,997 or require access to a hidden mastermind.
In the same way that I don’t want to learn how to fix my car but also don’t want to be ripped off by a technician, someone who is too busy to learn about tools might want to look at the Content Factory method.
You’ll probably discover that it’s more about the procedure to get what’s in your head extracted, altered, and released through various channels. We are separating the creation of material from its dissemination; don’t tell the social media “experts” though; they’ll lose their cool.
It now only costs $1 and takes 3 minutes to edit an episode instead of $500 per episode and a week of labor-intensive, expensive software.
The ums and ahs are automatically removed, and the sound is cleaned up. You are producing social snippets, transcription, etc.
Are you now excited to finally get your Content Factory going and have the wool lifted from your eyes?
The purpose of the Content Factory is to create your content with people who are working for you and will do everything on their own because you hired them and trained them according to your brand requirements. So, what you need to do is learn the process. And the process is about how to build your own Content Factory.
I get why you’re doing this– tapping a lot of people on the shoulder, hoping to get their attention.
But it not only doesn’t work– it backfires.
The people who get tagged are annoyed.
And the few people who see the post notice you’re spamming a lot of people.
You have some great content– why use a well-known spammy tactic?
If you tag people in the post itself, LinkedIn’s algorithm will notice you’re trying to spam and will limit your post’s reach. This post above got only a handful of views and 2 likes. So if your goal is to reach people, don’t mass-tag.
Better to tag people in a comment– thoughtfully choosing just one person who is actually relevant to your post.
When you see people spamming like this, let them know. Often, they believe that they’re just harmlessly letting many people know about their post, instead of exposing themselves as a spammer.
Give them this article so they can learn how to do it right.
Here’s someone who is promoting a course on digital marketing, who spammed (mass tagged) a bunch of us on LinkedIn:
I absolutely would like to support this person is getting their course out on digital marketing.
But we don’t want people to think that spamming is something we promote. We want to earn the right to people’s attention, not by bombarding other people. Create content so amazing that people can’t help but share it.
Unless we have an organic audience over 10,000 people, no need to space out— since the ads are doing most of the work.
Technically, a post in GMB will last a week, so some people will space out posts by a week. And there is the argument that if you post all at once, somehow our audience will be “inundated” with our posts.
But the reality is that you’re not being seen.
The chicken and egg dilemma in small business is that without an audience, we don’t get engagement. And without engagement, we don’t get reach. Thus, we use “dollar a day” and other techniques as part of module 5 (Amplification) of the 6 phase Social Amplification Engine, to drive traffic and find winners to put more money against.
When we find winning posts on GMB (based on the thresholds in the “standards of excellence”), we will cross-post them to Facebook, Twitter, your website, TikTok, and other channels.
This is the same advice I give for how often to post on a Facebook page— just post them all at once.
This kicks off another opportunity for us to win on another channel without creating pressure on the client to have to continually come up with fresh content all the time– and especially not have to create brand new content for each channel.
When we use the “dollar a day” method to amplify our “greatest hits”, we have a Content Engine that runs forever to drive us leads.
Now and then, you can still post seasonal content, new product announcements, and other expiring or “one off” content. But 90% of your efforts should be on evergreen content.
We just need to get your evergreen content live— just go ahead and post it, even if imperfect– so we can more quickly find your “greatest hits”.
“I believe the quality of your life is determined by the quality of your questions.“
Ask “What can I do to get keep the lights on?” – you’ll just get by.
Ask “What can I do to make a profit?” – you’ll make a profit (probably not a large one if the question is just the word ‘profit’.)
Ask “What do I need to do to make $100K in profit this year?” – now that’s specific. Now quality of life is improving.
Now the brain’s filter the RAS (Reticular Activating System) is on the lookout for options and opportunities to help find answers to that question. And if it’s doing a good job, it should lead you to Dennis – at least, it did for me.
I am the clinic director of The Specific Chiropractic Centers in San Diego, California. We specialize in a technique called upper cervical which allows us to work directly with the nervous system in order to help patients with chronic health conditions heal.
I LOVE what I do. I get to help people change their lives completely. I see people go from ‘just living with it’ or managing their condition (migraines, fibromyalgia, chronic pain, etc) to THRIVING every day in my office.
The work is the most rewarding gift; however, because there are only 1200 doctors in the world that specialize in this care, it is, for all intents and purposes, an incredibly powerful secret. Yes, the people that have gone through this care tell all of their friends and family, but in order for me to answer that specific third question mentioned above, I needed more.
I wanted to reach more people, to serve more people. I wanted to focus the majority of my time on patient care, but in order to do more than just ‘make a profit’, more time was required to create an awareness for the clinic, ie marketing. Cue Dennis & Tristan.
Dennis & Tristan’s expertise provided the answer I needed to solve the third question above AND gave me the time back so I could focus on what I love most – serving my community. They presented an easy to understand formula for what success looks like in the marketing world. (Although it was simple to understand, it was also apparent Dennis is an encyclopedia on the matter, and they are experts who make the hard things simple.)
It goes like this: I provide short, one minute video content to their company, which they then edit, beautify, reformat into blogs, posts, shorter videos, etc. and disperse it over all of the online platforms.
I’m beyond grateful for their capabilities and work – they’ve made my job so easy for the entire marketing piece, which, let’s be honest is usually an entire organization within a company, complete with its own Chief Executive.
Not only are they brilliant in their field, they are kind, authentic individuals who as easily accessible and answer any question promptly. Not to mention, it’s been a blast working with them and it’s definitely changed the quality of my life for the better.
If you’re ready for a better quality of life, I believe it’s important to begin asking better questions.
Here’s a good one to start, “How would working with Dennis and Tristan benefit me?” If you’re ready for the answers, feel free to connect with me on Facebook!
There is no more “content marketing”– only teaching and entertainment.
Content is what marketers push upon unwilling consumers. “Courses” and “entertainment” are what consumers willingly pay for to consume.
*** Your favorite novelist doesn’t produce content.
*** Your favorite musician doesn’t produce content.
*** Your favorite movie studio doesn’t produce content.
Change your perspective as a business to get customers and clients to WANT to hear what you share.
And the core of inbound marketing is authority that comes from a trusted organization, the trusted people in your vertical, and the trust of your proven expertise.
So never explicitly be in sales, though you’re always selling.Never be a content marketer, though you’re still producing stuff that drives people down the funnel.
Put yourself in your client’s shoes….Would you rather talk to an account manager (salesperson, bizdev, or synonymous role) or an expert authority in something you care about?
