How often should I post on my Google My Business page?

I get this question a lot.

Short answer– post all at once.

Unless we have an organic audience over 10,000 people, no need to space out— since the ads are doing most of the work.

Technically, a post in GMB will last a week, so some people will space out posts by a week. And there is the argument that if you post all at once, somehow our audience will be “inundated” with our posts.

But the reality is that you’re not being seen.

The chicken and egg dilemma in small business is that without an audience, we don’t get engagement.  And without engagement, we don’t get reach.  Thus, we use “dollar a day” and other techniques as part of module 5 (Amplification) of the 6 phase Social Amplification Engine, to drive traffic and find winners to put more money against.

When we find winning posts on GMB (based on the thresholds in the “standards of excellence”), we will cross-post them to Facebook, Twitter, your website, TikTok, and other channels.

This is the same advice I give for how often to post on a Facebook page— just post them all at once.

This kicks off another opportunity for us to win on another channel without creating pressure on the client to have to continually come up with fresh content all the time– and especially not have to create brand new content for each channel.

When we use the “dollar a day” method to amplify our “greatest hits”, we have a Content Engine that runs forever to drive us leads.

Now and then, you can still post seasonal content, new product announcements, and other expiring or “one off” content. But 90% of your efforts should be on evergreen content.

We just need to get your evergreen content live— just go ahead and post it, even if imperfect– so we can more quickly find your “greatest hits”.

The end of content.

The end of content.

There is no more “content marketing”– only teaching and entertainment.

Content is what marketers push upon unwilling consumers. “Courses” and “entertainment” are what consumers willingly pay for to consume.

*** Your favorite novelist doesn’t produce content.

*** Your favorite musician doesn’t produce content.

*** Your favorite movie studio doesn’t produce content.

Change your perspective as a business to get customers and clients to WANT to hear what you share.

And the core of inbound marketing is authority that comes from a trusted organization, the trusted people in your vertical, and the trust of your proven expertise.

So never explicitly be in sales, though you’re always selling.Never be a content marketer, though you’re still producing stuff that drives people down the funnel.

Put yourself in your client’s shoes….Would you rather talk to an account manager (salesperson, bizdev, or synonymous role) or an expert authority in something you care about?

The Key To Marketing Is Turning Problems Into Opportunities

The Key To Marketing Is Turning Problems Into Opportunities

Local businesses – be it restaurants, nail salons, or studios – are suffering, and they need help.

If you know how to do a few simple things like help these businesses collect reviews from their customers – which helps them rank in Google – you can help them.  If you understand how to navigate Yelp, you can help them.  Many don’t understand how these platforms work.  

That is the biggest market out there.  In fact, the local market is bigger than Google, Amazon, and Facebook.  These giants make up less than 10% of the economy.  Most of the dollars in our economy go to local businesses.  They go to the dry cleaner, the grocery store, the chiropractor, the real estate agent, and the car dealership.

These small businesses seem to have problems, but if you’re a real marketer, there are never any problems.  An expert marketer knows how to recast problems as opportunities.  

This ability to turn what would be a problem for most into an opportunity is going to be some of the best value you can provide to the market. 

Those that have problems and are struggling are actually the best people to help, because if everything’s fine and dandy, they likely don’t actually need your help.  It’s easier to sell when someone’s in need than when they’re hot.

Imagine you’re a doctor and you went through some basic training on how to do some kind of medical procedure – for example, LASIK, or you know how to do a cast on someone’s broken arm.

All of a sudden, there’s all these people coming into the emergency room because they went skiing and they broke their collarbone, or they tripped on the curb while they’re skateboarding. There’s people coming into your hospital, and you’re trained to be able to do the very thing they need. 

You’re helping, so now there’s way more people coming into the hospital.

Do any of the surgeons in the emergency room need to convince the people that come in when they have a gunshot wound or were in a car accident or other crisis?  Do they ever need to sell them on the medical procedures? No.

That’s how you should be thinking about entrepreneurship. If you’re really good at what you’re doing, then you are like a doctor of your specialization.

If you have customers that you are uplifting and you’re sharing what you know with the world, then you don’t need to sell.

Don’t listen to those gurus out there who are trying to sell you courses. Look at what they’re actually doing, and look at if they’ve documented what they’re doing.

 

The reason I put content out there is to document what I’m doing.  It’s not a secret.

A doctor would never say, “Sorry, that surgical procedure is really secret. I can’t tell you about that.”

When someone tells you something is a secret, run.  Whether you believe in reciprocity or karma or otherwise, one thing is true: when you put your knowledge and expertise out there, it will come back to you.

People sometimes say to me, “I don’t want to put it out there, because they’re not going to hire us; they’re going to then do it themselves.”  They’re wrong.

Whatever you want to get for yourself, you need to create 10 times or a hundred times that value for your community.  You can’t do that if you aren’t creating anything.

If you’re doing it right, then you’ll never need to go out there and explain to people what you do.  You’ll be a surgeon in the emergency room.  You will be a creator, not a consumer.

That’s the abundance mindset we all need to have. 

The best way to create valuable content that fosters connections and business is to listen to what others have to say.  

I’ll go to Twitter or Facebook, and I’ll interact with people and content that I think are important to what I’m looking for.

I’ll scroll through several posts I don’t want to touch, then I see another post about Colin Wayne Erwin, who built his business in the last few years from nothing to $30 million. He’s an entrepreneur, and he runs Redline Steel. He wakes up in the morning at three or four o’clock, and he goes to work.  He’s a busy man. 

I could comment or like, but here’s what I’m going to do instead: I’m going to create a video reply.

I make a hundred of these every day.  It only takes about an hour, but it will create more social engagement and content than pretty much anything else you can do in that hour.  

It’s the algorithm that determines what shows up on people’s feeds.  If you understand what feeds the algorithm, then you can win. It’s not black magic, and it’s not about software.

It’s about creating.

When you create 15-second videos, create shout-outs, and give gratitude, that’s when people feel like connecting with you.  It’s human. 

You know what an ad looks like. You can smell an ad, see an ad, and taste an ad.  If you can create something that doesn’t look like an ad, then that’s what the algorithm is looking for. That’s what us as humans are looking for. 

It may seem counter-intuitive, but that’s how you can succeed.

The end of content.

Want to turn your book into a course and a package, too?

We can quickly spin up your book, then you can sell the book, course, and package at the same time.

If you’re a clever agency, you put out books and courses to drive inbound leads to buy your packages.

And the beauty of what we have with Vendasta is that we can white-label everything for you– and give you the clients.

Here is our Course Builder Course, hot from the studio an hour ago– not even yet edited.

You can watch the raw version now or wait about 4 weeks to get the polished version with the templates and examples.

Want to turn your book into a course and a package, too?We can quickly spin up your book, then you can sell the book, course, and package at the same time.If you're a clever agency, you put out books and courses to drive inbound leads to buy your packages.And the beauty of what we have with Vendasta is that we can white-label everything for you– and give you the clients.Here is our Course Builder Course, hot from the studio an hour ago– not even yet edited.You can watch the raw version now or wait about 4 weeks to get the polished version with the templates and examples.

Posted by Dennis Yu on Wednesday, May 13, 2020

A lot of people ask me how I produce so much content.

They think I must spend hours a day doing it or have a team of ghostwriters.

My “secret”? I spend 2 hours a week recording videos that then get chopped up into many snippets that go across all social media and get turned into blog posts.

I have a strong team that does this, but if you’re just getting started, you can use Fiverr ($5-20 a task) or hire a virtual assistant for $500 a month, full-time.

Sometimes, I’ve gone weeks without producing anything, since I rely upon evergreen content to drive results, instead of making fresh content every day.

The Topic Wheel is how you structure all of your content into 6 topics, which is your HOW (sharing your knowledge).

The hub of your wheel is your WHAT (the stuff you’re selling).

And the outside of your Topic Wheel is your WHY (start with WHY, sharing stories, generating identity, connecting with emotion).

Want help building out your Topic Wheel, so you can drive a profitable content strategy that takes only a few hours a month of your time?

Want some guidance along the way to make sure you’re doing it right?

If that’s worth $189 to you, go check out blitzmetrics.com/cmg.