As painful as it sounds, you have to allow people to fail.

But have safety nets in place so that the price of failure is a bruised ego instead of catastrophic loss to your client or your company.

Coach them along the way and provide positive feedback, so iteration allows for minor course corrections.

Are you going off the rails? And if not, why aren’t you giving your team enough space to do so?

Let me share with you one of the most powerful phrases I know…

Let me share with you one of the most powerful phrases I know…

This is what you say when your friends hit you up for free consulting.

After all, you’re a social media marketing pro, and social media is free– so your help is free, too, right?

You and I spend all day long just hanging out on Twitter and Facebook doing teenager-type stuff– not anything important.

So naturally, they can “pick your brain” for “only a minute” to help them with their ads, a strategy question, or whatnot.

Here is the phrase I learned from a mentor of mine:

“You know I do this for a living, right?”

You’d not expect them to offer their services for free to you, either— free meals if they own a restaurant, free homes if they build houses, free tax advice if they are a CPA, and so forth.

So why should digital marketing services be any different?

If it’s a quick question you can answer right there– do it. But if it’s more, you can use that magic phrase to wake them up.

They’re not consciously trying to take advantage of you– they just don’t know any better.

You can also send them to a link to an article that you wrote or one I wrote– maybe a video.

So give away your content for free– shared transparently via videos, articles, and podcasts you’ve made. Just don’t give away your time.

And if you know it’s more than “just 5 minutes”, say “I’d be happy to help you. This is going to be more than 5 minutes to do it right, so you can book time with me at [link].”

Which sends them to your Power Hour page to buy a consulting slot— not to your calendly to give away time for free.

Time is your most valuable asset– it’s so precious that you must charge for it and ensure others respect your experience.

Otherwise, your entire day will be filled with distractions from people who don’t value your time, yet are the most demanding.

And if you find yourself “too busy” to pay your bills and pursue your priorities, this is likely why.

Want to get a blue check mark on Facebook?

Want to get a blue check mark on Facebook?

If you want to get a blue check mark here on Facebook, don’t pay for it. That person trying to sell this to you will likely get banned, as will you.

I get hundreds of random requests for this and I decline every single one– not just because it’s wrong or would burn me, but because most of these self-promoting “influencers” don’t merit a blue tick, meaning that they’d get rejected even if I submitted them.

Ironically, it’s those brands well-known enough to not need to ask that get the blue check easily, while those who beg incessantly are those who probably shouldn’t get it.

The blue check mark might be great for ego– yes, I have it on Facebook and Twitter, but won’t do much for you.

If you have sponsors, you can use the Branded Content Tool, which allows them to boost that particular post and see analytics. And perhaps you get a slightly higher engagement rate in comments, where people notice the mark.

As a business on Facebook you can get a gray check to show that you are a verified company to prove legitimacy of your page.

Twitter you have another blue check to prove your pages account is authentic.

But other than that, I don’t see many valid reasons for a blue check for most people.

With Wikipedia, you have to be “notable”, which is almost the same as saying you get spoofed a lot. So do you have so many impostors out there that this is an issue?

If not, then move towards actually building your brand instead of fluffing up the appearance of your brand.

Easier to buy 100,000 fake followers on whatever social network via Fiverr— just as impressive and useless.

This is why you’ll SUCCEED in 2020 in areas you’ve failed before in past years…

This is why you’ll SUCCEED in 2020 in areas you’ve failed before in past years…

You know that anything based upon mere MOTIVATION will fail.

You might start out strong, but motivation can’t last forever, no matter how much Gary and Tony you consume– or how hard you try.

What’s different this time is that you’ve learned from the past– and now you’re about SYSTEMS.

  • SYSTEMS of people— your team, mentors, and collaborators to keep your projects running, even on those inevitable days that you’re not at 100%.
  • SYSTEMS of process— where you’ve documented what you’ve done before, so other people can follow them for repeatable excellence, freeing up your time.
  • SYSTEMS of platforms— automation via tools that eliminate your busy work, like FancyHands, Boomerang for Gmail, Infusionsoft, automated rules in Facebook ads, our Agency Management Platform, and other means to eliminate waste from repetitive tasks.

Your SYSTEMS of people, process, and platform are 1,000% stronger than just you– even on your best day or most well-intentioned resolutions.

Your SYSTEMS will continue to produce for you– even when colleagues rip you off blind, friends let you down, and objects hit you from behind.

You will succeed in 2020 because this is not yet another New Year’s Resolution. It’s a permanent and on-going investment in your health, wealth, and happiness.

And I’m here to help you build these systems, sharing openly what has worked for me and our network of successful friends.

No, you cannot pick my brain for free

No, you cannot pick my brain for free

“No, you cannot pick my brain for free,” is what I told him.

You wouldn’t ask a restaurant owner to give you free meals or a doctor to give you free surgery.

But somehow in marketing, especially digital, charging for your expertise is rude.

Sure, give them a minute (make sure it’s actually just a minute), answer a quick question. Link them to an article you wrote.

If you want to be taken seriously, charge appropriately for your time– for the years of hard-fought experience you’ve gained, not the minutes of consulting.

The magic phrase here is “You know I do this for a living, right?”

I’ve had people hit me up saying that I’m just hanging out on social media, totally available, not doing anything.

Like my time is just like leftovers sitting around, with them doing me a favor by helping take it off my hands. Jealously guard your time– it’s super expensive and once used, you cannot get it back.

But give your knowledge away freely– put it into blog posts, videos, social media, or whatever, so anyone can consume it.

That’s the irony of digital marketing– that your time is a finite asset, but what you publish can serve everyone, especially the folks who cannot afford or do not wish to pay for one-on-one consulting.

Here is what Grant Cardone does to make sure that there is a fair exchange for information and time.

Why you need a good mentor to succeed, and how to get one

Do you feel as though you’re working tirelessly with little to no progress being made?

You want to succeed so badly, but it’s very difficult if you’re relying upon your own knowledge and your own network.

Luckily, there’s another person who wants to see you succeed, and who can help you grow and realize more of your potential much sooner than you dreamed.

That person is a mentor.

Mentorship is the reason I am where I am today. My mentor was the former CEO of American Airlines, and without his influence in my life I would likely not be doing what I am now in my career.

The great thing about having a mentor in your life is that it’s proven expertise– they’ve achieved what you want to do. A mentor can provide you with the money, connections and experience that you would otherwise have to gain through many years of failure and painful lessons.

Some good practices I have found in seeking after a mentor, if you’re interested:

  • Follow people who do what you want to do. If you don’t know what it is you want to do, you’ll never be able to boil the ocean to fry the fish. You’ve got to zero in on the people you want to be like.
  • Study their content. When you can show that you’ve done your homework and know how you want to contribute, you are much more likely to gain their respect.
  • Demonstrate gratitude. Coming from a place of gratitude and humility will increase your chances of eliciting a positive response.
  • Offer a small favor. This could be simply asking in what ways you could help them, and you may be surprised by the opportunities that present themselves.

I get hit up constantly by people seeking favors or advice, but the people who take the above approach are often the only I’ll take the time out of my day to respond to.

Now, understand this isn’t me suggesting you to immediately reach out to Richard Branson or Tony Robbins for mentorship, but what you will find is that there are many other people who you can seek after that can help you do the things you want to do– IF you’re specific and know exactly what it is you want to do.

Does this make sense to you?

Listen to this podcast I did on how mentorship can enhance your life, income, and impact to gain deeper insights into this subject and learn more in-depth strategies.