If you want to get a blue check mark here on Facebook, don’t pay for it. That person trying to sell this to you will likely get banned, as will you.
I get hundreds of random requests for this and I decline every single one– not just because it’s wrong or would burn me, but because most of these self-promoting “influencers” don’t merit a blue tick, meaning that they’d get rejected even if I submitted them.
Ironically, it’s those brands well-known enough to not need to ask that get the blue check easily, while those who beg incessantly are those who probably shouldn’t get it.
The blue check mark might be great for ego– yes, I have it on Facebook and Twitter, but won’t do much for you.
If you have sponsors, you can use the Branded Content Tool, which allows them to boost that particular post and see analytics. And perhaps you get a slightly higher engagement rate in comments, where people notice the mark.
As a business on Facebook you can get a gray check to show that you are a verified company to prove legitimacy of your page.
Twitter you have another blue check to prove your pages account is authentic.
But other than that, I don’t see many valid reasons for a blue check for most people.
With Wikipedia, you have to be “notable”, which is almost the same as saying you get spoofed a lot. So do you have so many impostors out there that this is an issue?
If not, then move towards actually building your brand instead of fluffing up the appearance of your brand.
Easier to buy 100,000 fake followers on whatever social network via Fiverr— just as impressive and useless.
“No, you cannot pick my brain for free,” is what I told him.
You wouldn’t ask a restaurant owner to give you free meals or a doctor to give you free surgery.
But somehow in marketing, especially digital, charging for your expertise is rude.
Sure, give them a minute (make sure it’s actually just a minute), answer a quick question. Link them to an article you wrote.
If you want to be taken seriously, charge appropriately for your time– for the years of hard-fought experience you’ve gained, not the minutes of consulting.
The magic phrase here is “You know I do this for a living, right?”
I’ve had people hit me up saying that I’m just hanging out on social media, totally available, not doing anything.
Like my time is just like leftovers sitting around, with them doing me a favor by helping take it off my hands. Jealously guard your time– it’s super expensive and once used, you cannot get it back.
But give your knowledge away freely– put it into blog posts, videos, social media, or whatever, so anyone can consume it.
That’s the irony of digital marketing– that your time is a finite asset, but what you publish can serve everyone, especially the folks who cannot afford or do not wish to pay for one-on-one consulting.
Here is what Grant Cardone does to make sure that there is a fair exchange for information and time.
Do you feel as though you’re working tirelessly with little to no progress being made?
You want to succeed so badly, but it’s very difficult if you’re relying upon your own knowledge and your own network.
Luckily, there’s another person who wants to see you succeed, and who can help you grow and realize more of your potential much sooner than you dreamed.
That person is a mentor.
Mentorship is the reason I am where I am today. My mentor was the former CEO of American Airlines, and without his influence in my life I would likely not be doing what I am now in my career.
The great thing about having a mentor in your life is that it’s proven expertise– they’ve achieved what you want to do. A mentor can provide you with the money, connections and experience that you would otherwise have to gain through many years of failure and painful lessons.
Some good practices I have found in seeking after a mentor, if you’re interested:
Follow people who do what you want to do. If you don’t know what it is you want to do, you’ll never be able to boil the ocean to fry the fish. You’ve got to zero in on the people you want to be like.
Study their content. When you can show that you’ve done your homework and know how you want to contribute, you are much more likely to gain their respect.
Demonstrate gratitude. Coming from a place of gratitude and humility will increase your chances of eliciting a positive response.
Offer a small favor. This could be simply asking in what ways you could help them, and you may be surprised by the opportunities that present themselves.
I get hit up constantly by people seeking favors or advice, but the people who take the above approach are often the only I’ll take the time out of my day to respond to.
Now, understand this isn’t me suggesting you to immediately reach out to Richard Branson or Tony Robbins for mentorship, but what you will find is that there are many other people who you can seek after that can help you do the things you want to do– IF you’re specific and know exactly what it is you want to do.