Uzair Kharawala made a video a day for 4 years and here’s what happened

If you do a search on “learn Google Ads 2022”, you get get multiple videos on the first page.
All of them are from Uzair.

And we made a video together using my favorite video AI tool, which lets you edit video as easily as typing. But I messed up saving the file, so you’ll have to go search on his name for it.

If we did things right, searching on “Uzair Kharawala” will reveal this post!

3 mistakes that get applicants rejected

I’ve hired hundreds of freelancers, VAs, and team members over the years.

And here are the 3 big mistakes that candidates continue to make.

Hey Dennis Yu here. And the reason you’re watching this video is that we want to improve your chances of getting a job with us. We’re hiring like crazy because we’re so fortunate to have so many clients and partners, but I want to tell you about some of the mistakes people make when they apply. So the first mistake is that they just straight up reach out to me or other folks in the team with zero preparation.

So if you just send a canned message. That says, dear, sir. And then it just has stuff that shows you clearly didn’t put any time to research what our company does. You’re not following us on social media. You haven’t clearly seen the kinds of projects that we have. Then you’re going to look like the thousands of other people that are just blasting their resume out.

So number one, make sure you put in a little bit of time, personalize your message to say something specific about what you’ve learned to show that you stand out and that will put you in. Of 95% of the other candidates. Number two is grammatical errors and other kinds of mistakes. So we’re looking at your ability to communicate.

If you have errors in there and capitalization and punctuation, that’s going to hurt your chances, even if English is not your first language. That’s totally okay. We have a lot of folks in the Philippines and Pakistan and Brazil and other places, but you have to show that you can communicate very clearly.

Doesn’t mean you have to be a writer or you have to be able to write books or things like that, but just avoid things that are sloppy or have grammatical mistakes. Number three is the follow-up. So when you want to know how you’re doing, then you want to make sure you’re paying close attention to the instructions.

So the instructions for any particular job are going to be something like send a note to Juan or make a one minute video and post it on LinkedIn. Or send something with a subject line that has like squirrel in it. These are all ways where we are testing your ability to follow directions. So that’s what knocks out most candidates because they can’t pay attention to detail.

And so when we’re working in a team where it’s not just you, but it’s a team of us that are working together in different groups, it’s absolutely critical that you can work closely with these other team members. If you come to me every single day, And that shows that you can’t work in a team, right? It doesn’t mean I don’t want to hear from you, but if you can imagine, like the guy Jim, who started Costco, if everyone went to the CEO of Costco across all the different stores of Costco, like they would just never get anything done.

Cause it would just be chaos. You’ve got to learn to follow directions and know who to contact for who, so it could be other team members. They could be someone who’s in a particular group. There’s always some instructions. And you want to demonstrate that you can. Figure out who is the right person to contact or be able to solve problems for yourself or go through the training.

Certainly reach out when it’s a question that does deserve to where there’s a clarification that you need. But remember that if you’re applying the team is evaluating your ability to follow directions. And then by the questions you ask that tells us your comprehension and how well you understand.

So if you can follow those three. Yes, there’s a good likelihood that you’re going to be way ahead of everyone else. Who’s applying for a particular position, or maybe you want to be a project manager. Maybe you already have 20 years of experience running an agency and you want to work with us. That’s great too.

I can tell you if it’s working for me, first thing I’m going to do is see whether you’ve engaged with our content and whether you have the expertise, as opposed to wanting to get me on the phone right away, where I have to explain what our company does. Because I’m going to look you up before we meet in the same way, you should look me up and figure out how to make the best use of your time and the best use of my time.

So I hope that helps you. Good luck. There’s so much opportunity. I would love to find some way to be able to create a million jobs, which is our mission. And so glad to have friends like John Jonas of online jobs, not pH our friends at five. Josh Nelson, who’s got a bunch of seven figure agencies in his group.

So we’re helping agencies scale. If you’re an agency owner and you’re listening to this, watching this just for fun, by the way. Great. We would love to see you be able to hire more people. And the people that come through our program, it’s not just for us, it’s for all of us. So we want to create jobs together based on clear, fair instructions that anyone who can qualify, anyone who can get these things done, doesn’t matter where in the planet doesn’t matter if there’s something.

It doesn’t matter if they’re broke, if you can get the job done, then we want to hire you. So I hope that is encouraging for you. And I hope that you can step ahead and be ahead of most of the people that make mistakes when they’re applying for a job, whether it’s with us or somebody else. So looking forward to seeing your progress, and if for some chance you don’t hear from us or you were declined because maybe you’re not ready.

We can always try again. We believe that people can always improve. Best thing is don’t make those mistakes in the first place. You want to accelerate your learning and invoice, avoid the pain that comes from making the kinds of mistakes that we’ve seen over the last 20 plus years in hiring. So go check it out and I can’t wait to see your progress along the way.

My friend.

Finding a Mentor is Hard – Jeremy Ryan Slate and I share our secrets of success

Finding a Mentor is Hard – Jeremy Ryan Slate and I share our secrets of success

I‘ve been praising the benefits of mentorship for decades.

There’s no way I would be where I am today if it weren’t for my mentor, former CEO of American Airlines, Al Casey. He took a chance on me, which opened the first door and put me on my path to success.

You know, the apprentice model has been around forever, way before the United States. That has always been the case. The folks in the United States don’t understand the apprentice model, where you’re going to school and you’re doing some kind of job to learn a skill, not because the businesses are trying to get slave labor, but because they believe in the careers and these folks who are apprentices or students or mentees understand that they’re going to be loyal and stay for a few years and learn a particular trade.

Apprenticeships can open up all kinds of opportunities, and the mentors can open their networks, and then these folks can then start their own shop, or do their own thing or, or actually go work at the company. But whatever they do, they do it prepared. 

That way of thinking has been lost. Maybe it’s because of the loss of respect for your elders or the idea that millennials need a prize every 30 seconds for attending, for breathing, or loss of patience because of the whole, like distraction of electronic devices. 

Whatever you want to call it, the lost art of mentorship is what I want to bring back. 

But what I really want is to bring it back at scale.

When I say mentorship at scale, all the stuff that I’ve learned, how to do, which I’ve learned from other people, because you always start with the purest source, I have sought to write it down into checklists.

It could be a checklist on How do you boost a post. It could be a checklist on How you set up a website. A checklist on What do you do before, during, and after a client meeting. A checklist on How do you create a statement of work. 

You can take that and systematize it, and that’s mentorship. You know, education and mentorship are really the same thing.

You can read more about cultivating mentorship in this article.

Then listen to this podcast I did with my buddy Jeremy Ryan Slate on how mentorship can enhance your life, income, and impact to gain deeper insights on how mentorship can help you, and strategies on how you can leverage checklists in your own business.

And check out this video, where Jeremy gives us a shout out.

7 Things You May Not Know About Dr. Kim Grimes

7 Things You May Not Know About Dr. Kim Grimes

Dr. Kim Grimes is a dynamic speaker, an influential leader, a certified life coach, and a professional consultant with over 30 years of leadership, training and communication experience.

1. You may not know it, but Kim was just 24 when she was left a widow after a hunting accident. She transformed tragedy into transformation and growth.

2. She’s a published author. Check out her best seller: Unbreakable Spirit: Rising Above the Impossible.

3. She is also the founder and Executive Director of Life Abundant Enrichment Center (LAEC), in Newport News, Virginia. LAEC provides adult day care for adults with impairments and elderly folks in her community.

4. She is the President of Living Abundantly Youth Vision (LAYV), faith based organization, exclusively for teens and young adults who want to live a life of integrity, walk in their greatness and stand in their brilliance, in the community of Newport News, Virginia.

Dr. Grimes is a 2019 Women Worth Watching Award Winner for her efforts with LAYV.

5. She is the Executive Director of the Million Women Mentors Entrepreneurship Initiative (MWM-Ei) Mentor Program, now in it’s 3rd year. Check out Wells Fargo’s LinkedIn post. Million Women Mentors connects local communities and girl-serving institutions to state leaders, corporations, and a national movement to build momentum and drive for local efforts. It is a national and global movement with local roots.

6. You Are YOU, Unapologetically, is a podcast and a safe space that initiates influential conversations about being you, because You are You! Kim encourages you being you, unapologetically, since no one is better at being you than you!

7. She does all that AND she finds time to help folks identify their fears, overcome setbacks, achieve goals and live their dreams. Start coaching with Dr. Kim R. Grimes.

How Dr. Kim Grimes’ leadership and coaching has impacted the few and the many:
“I believe when I ask God for something, he delivers, and that’s what he did when he sent me Dr. Kim.”

Rosalind Wesley
“She has always pushed me and motivated me to not only do better, and be better, but to also accept that failure is a part of life. When you fail, you gotta keep moving and keep moving forward.”

Lateef Manigault
“Without Mrs. Kim, us teens would have no voice. She kind of helps look out for us and says stuff we seem to not be able to say.”

Erika Kempton
Dr Philip Ovadia exposes truth about heart disease

Dr Philip Ovadia exposes truth about heart disease

Dr Philip Ovadia stopped by the Coach Yu Show to talk about metabolic health. He is the creator of the The Five Steps in the metabolic health test. I had no idea that LDL cholesterol was not the cause of heart disease. He wrote this book called Stay Off My Operating Table. (He’s a heart surgeon.)

Dr Philip Ovadia just eats meat. He avoids carbs and sugar.

And he completely blows the doors off of conventional medicine. He talks about how there is a big conspiracy in the food industry to get you to be unhealthy. And he talks about the heart of the American Heart association.

This is a fantastic book. And I encourage all you guys to read it.

Want to get an idea of how your metabolic health ranks? Dr. Ovadia created a Metabolic Syndrome Calculator. In about a minute you can gauge your health. Pretty nifty.

He’s also available to help guide you to better heart health.

I’ve been watching what I eat, too.

SEO for hypnotherapists

Most hypnotherapists get SEO wrong because they think it’s some technical tactical thing related to tools and search engines and programming. That is absolutely not true. The way that you get more patients through Google is you look at the most common searches that Google has around hypnotherapy. For smoking.

Hypnotherapy for phobia. Hypnotherapy for fear of flying. Hypnos. Therapy for PTSD. And when you make these one minute videos that sends a signal to Google because. You take these one minute videos and you post them to Facebook. You take these one minute videos that you post them to Twitter. You take these one minute videos and you transcribed them through various tools, rev.com, otter.ai, and Descript.

Dot com. And it automatically. Is becoming an article. I spoke this article actually on video. And now we turned it into a WordPress blog post, which I can then use and link to my other friends that are hypnotherapists and other countries, because when they make videos on the same topic, And we’re not in the same city, then it’s telling Google the signal that we are friends and we are.

Here is my friend, Eugena Popa, making hypnosis simple.

Eugen Popa on 5 secrets for hypnosis.

We’re both hypnotherapists, right. Or we are both digital marketing agencies. So maybe I would link to my friend Dylan model who serves therapists by doing digital marketing and that my friends demystifies SEO, SEO is about making content. Cody it on multiple different sites and channels, which is what we call repurposing.

Then driving traffic to that. Via a dollar a day, the technique that will help the search engines, see what you’re doing and help people see this so that you’re going to show up better. And the Google search results. Very easy to measure the power of SEO. You do not need to hire anyone to do SEO. My name is Dennis Yu.

And Eugen Papa is one of my friends and I hope that you’ll reach out to him. And I’m so glad to be a part of his conference.