Some random tweet of mine got 2,900 likes and 800 retweets.
I could never have guessed it– it was nothing special.
But that’s why you let the data guide your decision making– not your own biased opinions.
I’ve learned over the years that I’m a lousy winner picker.
So I let the algorithm do the work for me– to find the needle in a haystack.
And I put more dollars and effort against what generates traction.
I’ve made thousands of pieces of content, which is “many shots on goal”.
And even though only 1 in 10 pieces of content does decently, that’s more than enough– since I can boost it, cross-post it to another social network, convert to a blog post, repurpose into email, make a one minute video about it, and so forth.