Why Is It Better to Consult an Immigration Lawyer?

For all immigration issues, it is essential to have an experienced and knowledgeable immigration lawyer who knows your rights inside and out. In this article, Mr. Sung-Ho Hwang, a leading Immigration lawyer, talks about the Dos and Don’ts of getting legal status in the US. And why it is always better to get the help of an immigration lawyer for a smooth flow in getting the legal formalities completed.
Here’s an excerpt from a virtual interview with Mr. Sung-Ho Hwang.

Why Hire an Immigration Lawyer?

Many people think they can do the immigration formalities on their own, but it’s such a complex area of the law.
It’s just a huge risk. If you make a mistake, USCIS, a governing body for these applications, has zero-tolerance for any mistake. So once it gets denied, it’s denied. So you may save a little bit of money, but you’re risking not being able to work in the United States. And that’s being penny wise, pound foolish.

So what does an immigration lawyer do?

We generally help:

  • people by obtaining visas, green cards, or citizenship.
  • corporations recruit people internationally and allow them to work in the United States. So there are lots of things.

Immigration law itself has lots of different areas. And I mentioned before there’s Court. So people who are getting deported, people looking for political asylum, refugees coming from, say, Afghanistan. Yes. A slew of immigration attorneys helping these people through the process.

There are many things, but generally, the thread connecting everybody in immigration law is to try to bring somebody who’s not a US citizen into the United States.

Most common mistakes that you see people make in DIY immigration law?

There’s no one specific mistake because there are so many different areas of immigration law, from H1Bs to family-based, like somebody getting married to a US citizen. There are so many different areas that there’s no specific mistake.

The fundamental mistake, is they haven’t hired an immigration attorney.

And I see so many times when they try not to do it on their own and come to me when it’s too late. It’s already been rejected, and I can’t do anything. I can’t help. I see that all the time.

And the biggest mistake is just believing things on the internet.

Everybody thinks it must be true if it’s written and on the internet. So they look at these things and then try it on their own.

And then sometimes, you know, you can get away with it. I know people who have successfully filed applications on their own, but do you want to take that chance.

Is it really worth a few thousand dollars in savings to take that chance that you might not get to live here and get deported?

Is it harder now to work in the United States?

It is. The last administration was very restrictive. The idea was to try to keep people out.

Now, with the new administration, things are slowly starting to swing back to being a bit more Pro-immigrant.

But, the problem is that the United States hasn’t addressed the fundamental issue. They need to have comprehensive immigration reform. And, because the system is just not working.

The Issue with Immigration Politics

The biggest surprise is that we still haven’t come up with comprehensive immigration reforms. So we’ve had this problem for a long, long time.

Since I’ve been practicing the law, and 15 years ago, we were close to having it with George W. Bush. It’s just something that I don’t know why we don’t have the political will to make these changes. That’s the biggest surprise.

With the new administration opening things up, I think it’s going in the right direction though I don’t think it’s going enough in the right direction. But unfortunately, the Senate still has a filibuster. So even though the Democrats control, they can stop any comprehensive immigration bill. And they’ve pretty much said that nothing is going to go through.

What advice do you have for the family that is dealing with immigration law issues

They need to do their research, look at who they feel comfortable with in terms of somebody representing them.

If you’re a first-generation immigrant, you understand what people have to go through. And I wasn’t a citizen until I was 16 years old. And I remember that happening. It’s important. This is a great country, and we really do need to have talented, hard-working people.

And if we have this xenophobia and continue to exclude these people, we will no longer be the best country in the world.

Stopping Legal Immigrants from Coming to the US – Is that Smart?

If you stop people from coming to the United States, you stop the best people from coming to the United States. Because I think immigration is self-selecting. The hardest working people are the ones that leave their homes, travel here, and learn a new language. Those are the people that you really want.

They make America great. And if you’ve got somebody walking 2000 miles to get here, they’re not going to be lazy. You know, they’re going to work hard.

The First Day I Became a US Citizen

I specifically remember getting the passport so that allowed me to travel. Actually, the first thing I did was I went to Korea, which I hadn’t been to since I was four. But it’s really empowering. You realize that you’re part of this nation, and you have lots of opportunities now available to you that somebody who doesn’t have legal status has, and I became an attorney.

Why I Chose Immigration Law

I was born in South Korea. Then, I immigrated to the United States. I went to school here, and I started practicing law here.

The important thing was that I’m a first-generation immigrant. I came to the United States, a great country, and wanted to do something that allowed other people the same opportunities I had.

And that’s why I chose immigration.

Why am I proud to be an American

Because it’s really the greatest country on earth, it really is. So anybody who’s a first-generation immigrant, as long as they work hard, really can be successful.

I remember the very first time that I was able to handle a very tough immigration case. And I was successful at getting this woman her green card. It was like, you know, she actually started crying and hugging. It was like a, a point where it was like, truly changed her life.

Oh, that’s why I do this. That’s why I come to work. That’s why I work

Is an attorney a great orator with high command over English?

It’s just a very small percentage of the law. And even in terms of litigators, the vast majority of litigators don’t show up to Court. Even litigators that do show up to Court, the vast majority of their time, are not in Court but doing paperwork.

The need for command over the English language is a hindrance because the law generally is language. However, whether you’re a litigator or not, you still have to have a good command of English because statutes and regulations are all written in English,  contracts are written in English, and everything in the law revolves around English.

So, I think that’s one of the reasons why first-generation immigrants don’t practice law because of the language barrier. Now you see the second-generation immigrants born here are fluent in English, becoming lawyers.

So it’s great. It’s a positive thing.

My most challenging case in the last 30 years.

I would say that there was one case I was involved with in an immigration court. I think it was the right thing to do to keep him in the country because he was from a very dangerous country in Africa where many people are killed.

There wasn’t anything I could do. The judge ordered him back to that country; that was tough. That was maybe about seven years ago. So recently, that was probably the most challenging case I have had to handle lately.

Is AI Going to Replace Lawyers?

Technology – it’s one of the few areas where you see technology affecting the practice of law, and eventually, you’ll see AI replace many lawyers or augment the legal profession; that’s the future.

I still think that you need lawyers to oversee the process in our lifetimes.

And there are certain things that you can’t do with AI. Like you need somebody to show up in Court. In immigration, we have immigration courts, hearings, and trials. You can’t have some AI show up to an immigration hearing or interview for somebody’s citizenship.

So there are certain things that you can’t replace, but yes, it’s changing.

Young Asian Americans considering a career in law – What things do they have to do? What things should they be thinking about?

When I started the law practice, I was basically the only Asian attorney. And when I started my law practice, I was a litigator. I mainly did trial work. So I would just show up in Court as the only Asian person there. And you have state Marshalls or clerks there asking me if I’m the interpreter. So that’s what I was facing. But I think it’s started to change now. You see that in areas like Connecticut, where Asians are not the primary group.

So it’s a little bit of an uphill battle. I think you have to work harder. And I think Asians have that work ethic to just work harder. So there’s a great opportunity. And now, a lot of my clientele are Asian. They feel more comfortable with somebody who speaks the same language.

There’re lots of opportunities as an Asian.

Sung Ho Immigration lawyer

For more on related topics, see: How I got my US passport replaced in only 75 minutes for $237.72

How I got my US passport replaced in only 75 minutes for $237.72

If you’re reading this, you’ve probably already been to a ton of websites trying to figure out how to get a rush passport. Whether you lost your passport or were just procrastinating, you need a new passport right away.

How I got my US passport replaced in only 75 minutes for $237.72
75 minutes for a new passport. Not bad.

Let me save you some time and money. Do not go to one of those express passport agencies.  They take advantage of folks who don’t know any better—kind of like funeral directors that charge you $10,00 for a coffin that costs $1,500. Yes, there’s something called the Funeral Rule, where by law they cannot markup the price of the coffin more than 700%. Too bad this law doesn’t exist for rush
passport services.

I’m going to tell you what I did to get my passport made while I waited, and then explain how any other method to get an emergency passport is just a scam.

I lost my passport back in February. I’ve been going through airport security the last 4 months with no ID of any kind—boarding pass only.  Been doing that 3-4 times a week and have gotten through every time.  The downside is that I sometimes get the deluxe massage, but usually it’s just fine. But now that I had to fly internationally, I had to have a passport to clear customs. So why do things in advance when you can wait to the absolute last minute to test your skills?

Step 1: Call the National Passport Information Center 

This toll free number is provided by the government. 877-487-2778.  Listen carefully, as you have to find the right option to schedule an appointment at a regional office. “1” is for the East Coast, “2” is for the West Coast, and so forth. Then you have to select the city from within that region. Unless you live in the sticks, you should be able to find your city in that list. I chose Minneapolis, since that’s where I happened to be.

The automated system makes you wade through a list of 30 minute slots for your appointment, from 8 am all the way to late afternoon.  I had a 5 pm flight and I don’t like to get up early, so I chose a 2 pm appointment.  In fact, I called the system again and booked a 2:30 pm slot, too, just to be safe.  The system doesn’t check for duplicate entries. And you can keep pressing “2” to fast forward to the next slot if you don’t want to wait for them to take a whole minute to re-read the time slot and address of the passport office.

Time spent: 10 minutes.

Step 2: Go to Walgreens to get your photo taken.

I hopped in a cab from my hotel and went to the nearest Walgreens. In the cab, I called ahead to ensure there was no line at the photo department. The photo machine was broken, so I went to one 2 miles away, which was still on my way to downtown. Thank you, Google Maps!

They snapped my picture with a digital camera and 10 minutes later I walked out with 2 small photos, of which the passport office needed only one of them.

Time spent: 20 minutes.

Step 3: Go downtown to the passport office.

The cabbie drove me 8 miles into downtown. And on the way, I filled out the 3 page form needed to get a replacement passport—one page on how it was lost and 2 pages for the new passport application. Trying to fill out forms in a moving car is tricky, but the passport folks didn’t seem to care.

Time spent: 15 minutes.

Step 4: My passport office visit.

There was nobody in the place except a couple clerks, so I was able to walk right up and handle
things immediately. The first thing they said was “Are you traveling today?”  And they said it in such a casual way that it sounded like they do this sort of thing all the time.  I was fully expecting to tell them “yes” and then be pounced upon—lectured about how I should have planned in advance and
“too bad” for me. But instead, the clerk said that when there’s a legitimate need for a passport, they can print them right there—and he motioned to the back office where they had some machines.

All I needed to justify the emergency was my flight confirmation, which I didn’t have printed.  But lucky for me, they had some modern computers and printers right there. So I logged into my gmail to print out the flight confirmation. It cost me nothing. Daresay, the internet was fast.  So I spent an extra 5 minutes checking my email, since I couldn’t help but see what else was going on in our company.
This is your tax dollars at work, folks.

When I handed my paperwork to the clerk, I had no driver’s license, social security card, or ID of any sort.  But I did have a copy of my birth certificate, which I had paid some random guy $20 on Craigslist to wait in line in the city where I was born to get this document. In case you’re wondering, anyone can get a copy of YOUR birth certificate—they need only know where you were born. No ID required to get it—just a cashier’s check.

My application was incomplete—I didn’t know offhand the dates of birth of my mother and father.  So the clerk told me to just estimate, which I did. The rest of the forms were simple—name, address, social security number, and a few simple bits of info. That part took only a few minutes.

What was cool about this part of my journey was that the guy who processed my passport answered my questions on the spot. Had I filled out the forms and submitted them FedEx to some bureaucracy in the
sky, who knows if I would have gotten rejected or had an opportunity to correct whatever information might be wrong. If I had used one of these 3rd party services, instead of dealing with Uncle Sam himself, I’d be at the mercy of some person working from their kitchen running their internet-based passport
services business.

If you have actually tried searching on Google for “rush passport services” or a related search, you’ll find a bunch of folks who claim to have special access to the passport folks.  They hint they can somehow jump the line for you and that some reputable organizations use them for passports. But when you actually call up their phone number (and most don’t even have a phone number or don’t answer it), you will often hear kids in the background or other sounds that are questionable. Then when you look for reviews of these businesses, you get horror story after horror story about how they charged someone $550 for an express passport, rejected it because some field on the form wasn’t filled out perfectly, pocketed the money, and were never heard from again.  Don’t let this be you.

The passport folks told me that citizens get ripped off all the time when using these services, often because they don’t realize that if they just went downtown, they could get their passport right there on the spot, plus not pay someone a $300 fee to merely FedEx your forms both ways for you. You could FedEx it yourself, if you’re really too lazy to go downtown—so why pay a middleman? The passport folks said that they don’t promote their services, so that’s why these scammers exist. And it was that statement that prompted me to write this article.

This step included me surfing the internet and chit-chatting with the passport folks in disbelief about how simple this process was.

Time spent: 25 minutes.

Step 5: Payment and success.

I gave the clerk my debit card and it was done in minutes. I opted to get the passbook (what most people know as the passport with many pages in it), as well as the passcard (something that looks like a driver’s license), which was $30 more.  There is a $60 expedite fee (well worth it to have it done right away) and a $25 execution fee. I don’t know what the $40 security surcharge is, but I was more than happy to pay it.  The passport itself was $70, but when you added everything up, it was $237.72. 

Note that if you had used some other agency, you’d still have to pay these same fees, except a few hundred dollars for that agency to make a profit on your ignorance, plus FedEx both ways.

Time spent, including gloating over my minor victory: 5 minutes.

Total elapsed time: 75 minutes.

And from there, I had plenty of time to leisurely take the light rail to the airport and have a sit down lunch before having to board.

My hope is that this article saved you a ton of grief and perhaps some money. The government isn’t very good about sharing the good things it has available to us. So I feel it’s our duty to make sure that anyone else who needs a passport right away is able to do so without needing to get stressed about it or get ripped off.

If this article has helped you or if you’d like to share your experience with others, please do so in the comments below.

And if you’d like a chuckle, check out this post about the time I forgot my laptop, passport, and wallet in a conference room. Seriously.

Marcelo Bermann shares more truth about Aaron Gobidas

Marcelo Bermann shares more truth about Aaron Gobidas

In this episode of the Coach Yu Show, Marcelo Bermann shares his story of how serial scammer Aaron Gobidas backed out of a contract after he’d received the payment.

Marcello has been painting for 51 years. He started out in Boston in 1971, and has been serving the San Diego community since 1992. You can find him at bestsandiegohousepainting.com

Like so many expert tradesmen, Marcelo needed help with his website and SEO. He used a business bartering side, BizX, and stumbled upon Aaron Gobidas and GoBeRewarded. Unfortunately, he was left with an empty wallet and no website.

Aaron Gobidas is a great salesman.

Marcelo’s story:

“He reminds me of some of these people that are on speed and they can read your mind and they tell you everything that you want to hear. The one thing is he insisted that I drive up to Oceanside, which I did not understand.”

“But in any event, I drove up to Oceanside. It’s a long drive. There’s a lot of traffic. He wanted to show off his place. I’m familiar with the area I used to live in Oceanside.”

“And he did a presentation meeting where there are a couple of women there. One of them was constantly on her smartphone. The other one was somewhat present. They really didn’t know much about the subject. He also had another guy there. I guess he wanted to impress me with the staff, you know, that was on their hand and the plans where he had the thing.”

the truth about Aaron Gobidas
The office Aaron Gobidas was so desperate to show off.

“And one of his selling points was that his dad had been, I think, a curtain installer, like on windows and, and that, you know, he knew how being a specialized business with a particular gift that he would know how to present me to the world so that I would get the right kind of clientele and, you know, blah, blah, blah, blah.” 

“He was very convincing and everything. He did like an hour long presentation with maybe even videos and a whiteboard and so on. Basically, he wanted $2,500 to redo my website and he was going to do a super-duper thing. He was going to have some staff that was going to do some video. So he was going to do a shoot as well as, and they were going to come out on site and, you know, and, uh, shoot while I was working.”

“So it was going to be a very comprehensive, well mounted, professional  website.”

Spoiler Alert: It wasn’t.  

There was some confusion over hosting and eventually GoBeRewarded backed out of their contract with Marcelo, keeping the money. Truth is, Marcelo fell for a nicely packaged scam.

Unfortunately, this happens more frequently than you’d expect.

There are a ton of agencies out there who will promise you the moon, but in reality they lack expertise.

So when you see a scammer like Aaron Gobidas try to take your money and try to make all these promises and tell you all these stories. But then you start asking questions and then things kind of start changing, that’s when you know that you have an issue.

So to Marcelo’s point never pay the whole thing up front. Always check out the reviews. You should go Google, Aaron  and see what shows up on the first page for his name. And if he’s good at SEO, then those horrible things about him are not going to show up on his name, right?

My expertise is in SEO. My advice for everyone out there is that SEO is completely measurable.

It can be hard to find someone you trust. But if you start getting a bad feeling about someone or an agency, if they can’t answer your questions clearly, or they seem to be using a lot of jargon, take it as a red flag. Trust your gut.

Check out the entire interview.

And while you’re at it, you can read about what Aaron Gobidas did to my good friend Philippe.

Jan Koch and I chat about Dollar a Day and the power of checklists

Jan Koch and I chat about Dollar a Day and the power of checklists

Seven years ago, can you believe it?! I sat down with my buddy Jan Koch, of Virtual Summit Mastery, during the WordPress summit. We chatted about a lot of things, but we spent a lot of time on how to leverage Dollar A Day and the power of checklists.

The transcript is copied below, but if you want to jump into action right away, read this article on how checklists can help you scale your business, and here’s a link to our Dollar A Day program.

Jan Koch: Can you give us a little intro of who you are and what you’re doing currently? 

Dennis Yu: So I’m just a data guy I like to share. And as a geek, hopefully this is good for people who really like to geek out and roll, up their sleeves.

I believe that we can create education for students and this education can be driven an apprenticeship-like model where we teach kids. So we have a 21 year old CEO and you could see that he’s been all over the world. He’s an author – all these different places. And if we lift up these young adults and connect them with their passion and give them jobs and not like a low wage job, but a job that actually ties with the things that they like to do, then they’re going to do the best work for businesses that you would ever see.

We want to create processes and checklists and dashboards and all that,whole structured framework that the education system doesn’t do, but also that the workplace needs. So I think about things that small businesses need. They need a website, they need social media, they need a social app, they need Twitter, then they need all these things.

And so when you unite the supply with this demand, you create an amazing ecosystem. So that’s what we’ve been working on. So we are not an agency, but we, do. Work, but we farm it out to other agencies that are qualified because we’re not an agency. We’re a learning software company. So we produce the dashboard We produce content. We are there to help. We put all of our knowledge out there freely. And today we want to share a lot of that knowledge so that you guys can give it a try. The main thing is something we call Facebook for $1 a Day

Jan Koch: What are the prerequisites? What do we need to have in place being like a small business owner, for example, what do small businesses need to have in place before they can start leveraging Facebook? 

Dennis Yu: So we were talking about how small business owners can generate leads.

A lead is someone filling out a form. It could potentially even be them or watching a video, clicking on something, demonstrating. And in some cases, if you have a low priced product, you can drive a direct sale right there. So we have something that we call this 30 item checklist – and there’s actually more than 30 items – but there’s 30 general items in each of these items break into other items and behind them, there’s videos and articles and other things like that.

But let me just tell you about this briefly because a lot of people, when they see the things at work with some of the brands we work with some big brands and we drive some, pretty good sales numbers. And I think that it’s not possible for small business because they don’t have the time, they don’t have the money, they’re not sophisticated, they don’t have teams of people. 

This 30 item checklist, which you can get now, we’re not selling anything. There’s no hype it’s. This is just try it out, you’ll find out if it works. The prerequisites are these three things set up goals, content, I guess you could say targeted and set up is the things that you would want to have in place anyway. You want to have your tracking pixels, your Google Analytics – probably run that through Google tag manager. You want it, if you have the Facebook conversion tracking, you want the Google conversion tracking, which is both Adwords and through analytics, and you just want to tie everything together.

So we call this the plummet this setup, right. 

Then, goals. What is a lead worth? 

This is usually where these businesses get in trouble. The smaller they are, they are. You run the ads and then I’ll tell you, or run a campaign. And if you’re an agency or a freelancer, you need to know this upfront. If you’re a small business owner, you need to know this upfront. $20, $50 and there’s, a whole math on determining what a lead is worth. And basically it’s following the funnel, and we say, there’s three stages, audience engagement, conversion. If you know what a conversion’s worth, then you can back into what getting an email is worth, right? Because if one to 10 emails buys and a buy in’s worth $50 then an email is worth $5 – that kind of math. 

And if you have your plumbing setup, then you’re able to measure the goals, right? Even if you have your analytics and tracking, and systems and business manager and all that set up, and you can have goals against these goals at different points in the funnel, you have content.

And this is the second, most common reason that businesses fail, especially small ones. They don’t have the content or their content is only conversion content, as opposed to nurturing content along the way, which is necessary to generate the lead and then a lead sequence, a sequence of messages, like an autoresponder, marketing automation that kind of thing, which then leads to an eventual sale.

Often there thought leadership content is so sales oriented that it’s not worth sharing. And when that’s the case, they wonder why their stuff doesn’t convert. So you know, that you can do – on Facebook, you can do crazy targeting, which we’ll go into in just a minute, it works so well, but if you hit the right people, but you don’t have amazing content and we’ll define what amazing is later then it’s going to fail and you can’t blame Facebook.

It’s like buying a brand new Tesla. You don’t know how to drive. You crash into the wall and you blame Tesla. No, it’s because you didn’t know how to drive. And in this case, I think the big failure, on the web I’ve been doing this almost 28 years is crappy content. It’s not because Facebook’s expensive. It’s not because WordPress has bugs or not. No, it’s straight up your content sucks in the same way Tiger woods can beat you and I in golf, even if you and I have the nicest clubs and he has crappy rusted clubs, he’ll beat us. And so people give lip service to this content.

So if you have your goals, content, and targeting together, then you can spend $1 a day and use the techniques that we talked. And that’s a big if, because if you don’t have these 15 items in place, something’s going to go wrong for you. Because if you don’t have the audiences with remarketing setup, which is, remarketing as people who’ve been to your site, and now you want to show them another message on Google or Facebook. 

Remember, this has nothing to do with Facebook or Google or with Twitter or with LinkedIn. It’s just using these guys as a delivery system, in the same way you could say, the people who say, I’ll just say one thing, just so that – because this happens all the time so I just want to get this out of the way. People say, oh this, doesn’t work on social media, cause I’m not very social, or I’m B2B, or I’m some other kind of thing like that, because I think all social media people are doing like sharing silly pictures and things like that, checking in with their friends are doing. 

Well that’s as ridiculous as saying I don’t want to reach my customers, or, my customers, they’re not on WordPress and they’re not on MailChimp. 

The point is that it’s a delivery vehicle. Who cares? It’s not that they’re on Facebook that matters. It’s not that you’re trying to socialize with their drinking pictures of their travel and food pictures. No, what you’re using it as a data platform to connect everything else. 

If they’re on the internet and they’re in a city where there is Facebook or Google, then this applies to them and they can drive leads. And this especially works for small business. Big businesses, they actually are disadvantaged because their ability to personalize is a lot lower.

It’s easier to personalize when you have a narrow niche. So this is really a David and Goliath thing. That’s how I do Facebook. 

Jan Koch: Nice. So how do we get this plumbing in place? What is it that we need to take? 

Dennis Yu: There’s three things you have to do, and you can go through this document and go through all the checklists here.

But let me just tell you what it is, and then everyone here, if you want it, you can go to blitzmetrics.com/all all there’s multiple guides there and go through this, but let me just talk you through conceptually, what’s going on. 

Dennis Yu: Yeah. So the idea of plumbing is, if you have your plumbing in place, then you can run the water through it and it’s not going to leak. So here we say grant us access, but it doesn’t matter. Grant yourself, access, grant, other people that you’re working with access. Maybe you find a really bright student, which is what we’re all about. Train up these bright students, have them do this for you. But either way you need to have your ads account, different kinds of analytics, tag management. Some of these are optional, but if you get these things in place, then when something good happens, you can start to amplify it. 

So let me show you an example of what that might be. Okay. So if you have something that’s high authority that really determines if you are just, it doesn’t matter.

Like I’ll just put on one of these things. Okay. So this is an article I wrote, I’m a journalist here on Ad Week – Ad Week is a big marketing site. And here I wrote a blog post and guess what? It was not on our WordPress. It was on their WordPress. The ultimate SEO is when you post on other people’s site that have more traffic, unless you have so much traffic, and I think this, audience of small businesses, then I think you’re going to get more power posting on other people’s sites.  

Jan Koch: It’s tough to compete with Ad Week, yeah.. 

Dennis Yu: So here’s AdWeek, and I’ve written an article. And look, if you mouse over this do you see, these are all linking to other – these are other things that we have written, right?

And then we talked about goals, content targeting, just like we did, and we’re not doing this from an SEO standpoint. We’re doing it because we want to have content that truly is interesting. In this case here, we’re talking about how do you know if someone’s going to be successful in Facebook ads?

That’s a good question. And we’re targeting this against the agency so that they can use this, these techniques to determine. Are these small businesses going to just be a real headache for you. You could build them an amazing site. You could do a great campaign. You could give them lots of help and be very attentive and teach them and all this.

But these businesses will still fail if you don’t have certain things in place. This is what we’re sharing and then we bring in other experts. So we take this article it’s on AdWeek, and then as you’ve probably seen me do before, I will promote that on Facebook. So if I make a post about it, I could boost that post, but I could just as easily come here and say, I want to send people to this URL that we’re looking at. And then, cause we have all of our plumbing in place. We have all of our tracking, and our conversion,pixels, all we have good content, we know what we stand for. 

Then under here and more demographics, if I’m going too fast for people that haven’t done this before, don’t worry about it. There’s a whole guide around it. Okay. I’m going into work and. So now I’m targeting people who work at the Wall Street Journal. This is not people who read the Wall Street Journal. This is people who work at the Wall Street Journal. 

And if I’ve got an article about whatever kind of vertical about dentists, then I’m going to target the American dentist association. I’m going to talk at the conferences the dentist go to, I’m going to target the media. So who are the influencers? Cause I want to influence the influencers. I think about all the people that, that you would want to hit – is it in the New York times? Not people who read the New York Times, people who work at the New York Times. Think about all the people that are the most influential, that if they were to come out and say, Jan is the best and he’s sharing his information and blah, blah, blah, where would you want your stuff to show up? 

If you had a magic wand and you could have your stuff show up in any publication among any conference organizer, any TV show, like you name it. If I want to be on Fox news food company or all of these guys. So this is your magic wand to influence the media. I’ll just show you one other example. I want to get people thinking broadly into what’s actually possible. I don’t want them thinking social media, whatever, like that’s nonsense. It doesn’t even mean anything. 

So this is one of my random blogs. They have many blogs. This is one I use just to test. So obviously it’s wordpress.com and not org and all this, but whatever, this is just one of them. So I have this, happened just a month ago. I was here in San Francisco and on my way to a meeting at Facebook, and I had a problem with Uber. They, really screwed this thing up. And in fact, they gave it a tag of Uber PR disaster. I waited a week before I wrote this blog post and I tried to resolve it with them, but they really made a mistake because this driver was awful. I ended up having to get another Uber. I missed my train, I took it. And then it was surging three times. It costs me $170. I just made the Facebook meeting in time.a

They said of this problem, of this bad driver, they’re not Uber employees, we’re just an app. They’re just contractors. They’re not employees of ours. And we can’t do anything about this because we already paid the driver. We’re just an app. And this is exactly the problem Uber does not want to have happen, because they’re unregulated and people like, oh yeah, it’s cheaper, but they don’t realize that there’s this there’s a good reason why there’s government regulation in certain areas, right?

So this is the worst thing that can happen to them, by saying something like this. And I said, are you sure? And I gave him multiple. Are you sure you want to, say this, right? Because this is exactly what you should escalate it because I’m going to write an article and I’m going to use you, Marie, as the representative from Uber saying that this is Uber’s position, are you sure?

She confirmed multiple times that she was sure. So then I put this on some nonsense WordPress site that I have. It gets no traffic. I was like most of years out there, no traffic and that’s cause I wanted, I didn’t want to put it on a high-profile site because I wanted to demonstrate that this would work for anybody.

I’m not saying use this just to complain. I use this one complaint when, just as a way to demonstrate how these techniques work, but you can use it to influence anything on anyone. So here it is, I demonstrate what’s going. And the here it is multiple times, she’s saying, no, sorry, Uber’s just an app. So if you have a problem, it’s your fault. If you die, it’s your fault. Explain the whole thing. Very factual. Didn’t get emotional or anything like this. 

And then I took that article and this is the magic of Facebook I went in and I targeted people who work at Uber who worked at Lyft, which is their big competitor. People who work at the taxi commission and there’s like a governing body, their there’s a national taxi limousine commission. I looked at there, the companies that fund them. So all the people in the VC space, I put all of these guys in to get. 

And what do you think happens when their competitor sees blood from a mistake that Uber made? It’s okay that Uber drivers mess up or this happens with any kind of driver, but it’s how you handle it that really becomes the issue. And then you have a Comcast or a United Breaks Guitars kind of issue. This is what you do not want. These companies should be smarter than this, about social media Because when these other guys in the government regulators and their funders and everyone who, they do not want to know about this find out, then it becomes a big deal. And then they’re in a very difficult situation, of their own causing because they continued to escalate it and they, allowed us to document it along the way.

And of course they resolved it. That’s what happened. I tried many times through the regular channels saying guys, I really think you’ve made a mistake. I tried six times and they gave me a $5 credit. You guys really messed up here. Are you really sure? And they kept insisting. Yep. This is your fault. We’re just an app. If you have a problem with the driver, then it’s the driver’s fault. You’ve told me this 6, 7, 8 times. You’ve insisted. And I said, you really should escalate this. Just, my piece of advice to you. 

So if you think about how does this relate to lead gen, if I’m trying to get leads in my – what is your niche, right? What is your area that you’re specializing in. Think about who you need to target, who are those influencers? What are their sites? If you go to Google and you type in the keyword that you want to rank on, who are those other people, right? Who are the folks that have the biggest publications that have, that are best known, that have the highest influence and those people become your friends, and those people become folks that you want to target this way.

Now, if you have an audience already, like an email list then you can go into Facebook and you can start to build audiences of these folks. So remember we said here that there’s a 30 item checklist, and this goes on and on with lots of detail on how do you, click on all these different things and how do you put the pixels in place, all this, but one of these key things here is here in targeting, which is audiences, is you want to upload your email list to match to Facebook, because Facebook will match it about 50%, maybe 60%. And then all the people who are in your email list, you’ll be able to message on Facebook. 

You want to put the pixels in place, which are part of this setup, right? So if you put the custom audience pixel, which is just a Java script, then you have automatically targeted. You’re going to run the Google pixel at the same time you run the Facebook pixel, so that when people visit your site, they’re then going to also be here so that you can send them a message. The effectiveness of email marketing, a lot of people say, oh marketing is great and a lot of people say marketing sucks when people say it sucks is because their email list is too small.

Jan Koch: Or they don’t nurture it the right way, yeah/

Dennis Yu: All the things that apply to email marketing apply here. If you don’t build your list, and nurture it and build it up big. Some people say, oh, I got 20 people on my email list and I want to generate as much sales as the Golden State Warriors in the NBA. No, that’s not possible. Their email list is hundreds of thousands. And then of course it helps if you have a winning sports team and this sort of thing. 

You have to build the list up. So the prerequisite to be able to be really successful in Facebook ads is you have to already have and email list, you have to already have some traffic to your website because Facebook is an amplifier of what’s already working.

So in this case, Jan, I know beyond that for your WordPress summit, you’ve got a fair amount of traffic and then you’re continuing to nurture them. You’re not selling anything. You are acting as like a PR agent where you’re helping, you’re lifting up other people who as being experts in certain areas. And I think everyone here attending this call should know, or watching this video should know who the other people that are really knowledgeable. They’re not competitors of yours. There are people that you want to lift up and when you lift them up and you amplify them, and then you spend a dollar a day on them, you help them spend a dollar a day, then you have something amazing.

So what we’ve done, just for fun, is we’ve done a little coding and we have a WordPress blog generator for all of our students. You can see, there’s a number of them here. They come in and they get a blog. And th this, is a full WordPress blog and they get to be able to they write articles and they talk about stuff and we’ll amplify it. We’ll cross link to one another. You can tell this as a student blog because it’s not written our way. But that’s okay. 

So you see these and they write their blog posts and often they read our content, and they’ll talk about it and you’ll see here, they’re sharing their, stories. Sometimes they just share videos. They prefer to do that sometimes, whatever it is. But if you nurture a group of other people that are producing amazing content, then they’re almost like third party contractors of yours, but they do an amazing, they do amazing things for you. 

If you are PR.

They reciprocate. And I think that’s what a lot of people don’t understand because they think only at one level deep, they think, oh, just my website. I’m going to put all this content on my website. It’s hard enough to do things on my website. Why would I be spending time trying to help other people on their websites? 

Or advertising? Stu Canada – they do software for schools where the schools want to learn how to do. Simulated trading all this. So they have other they, have a network with these schools and professors where they’re teaching certain topics that relate to digital. As these folks are using their software.

This is a great way for us because they have a large list and they have a nice network. We’re happy to come in and teach right? As you should be as everyone here in this video, whatever your expertise is, you want to reach out to these other people and share information. You want to interview them.

Here’s one expert session: What you need to know about the world of Facebook Advertising.  Pretend I didn’t have a list. If I don’t have a list, then I want to share my information with other people who do have a list. Yeah, of course we have the list, but you don’t have a list then this is fantastic because you can come up to other people’s lists. 

So when you create this stuff, it lives on their site, just yes. Blog on these or post here on ad week or it could be business to community or the Wall Street Journal, or we’ve been New York times, LA times NPR, all of these Fox, CBS, we’ve been at all these places, and we get to post and we cross-link. And, when we do this, like here’s another one: When marketers get confused and implementing retargeting. 

We’re talking about the same techniques. Ha what’s the most common problem when people set up retargeting? It’s that they don’t know the difference between the conversion pixel versus the site-wide replay custom audience pixel.

And then we, lift up other people. So this is one of our friend,s Franco, and he runs an agency and we ask him for his feedback and he comes in and gives us his feedback. So we picked him up in this article. 

Jan Koch: Oh, that’s similar to what I’ve done with the guest posts for the WPC. For example, I had a guest post on SEM rush and what I did is I didn’t talk about me, I just shared strategies that some of the speakers in this case, it was all Rand Fishkin. And what was the other one? Oh, that’s embarrassing. But it was two, two speakers who shared their experience on SEO. And I just gave my opinion on those strategies in the guest post. 

Dennis Yu:  Yes, what happens? And then you, say you tweeted them, what are they going to do? They’re going to retweet it. They’re going to mention you, they’re going to link to you now. Now all of a sudden their list is your list. That’s the whole thing that people don’t understand about social media is it’s not a technique to try to cheat the system. Because I think SEO people have this idea that I, if I do this one, one trick, then it’s this in the system I’ll magically unlock the algorithm.

How do you make them look good? Because when you make them look good, they drive traffic to you. And that’s how you build your list into X amount, and then $10,000 a month and all this kind of stuff that you’re talking about. So if you build your business off of other people who have already successfully built their business, then you’re not starting from nothing. 

Most of the small businesses, and we talked to small businesses all the time, but their problem is that they’re trying to multiply off of a base of nothing.

You can have a million times zero is still zero and you’re multiplying off of a base of zero. If you look at Facebook or YouTube or any of these sites that became successful, a lot of people think that it was a lone entrepreneur that was struggling all by themselves. And somehow they worked so hard and then eventually magically they became successful.

But actually what happened with any of these major sites is that they had help from another site. All of them, even Facebook, they were, their money came from gambling. People didn’t want to know that, but casino revenue, right YouTube’s was a porn network. Wikipedia started off as porn. I believe in, and Jimmy Wales is open about that. If you ask or a Google or you’ll find out. 

But every site that we have seen, I’ve been doing this for a long time. Every site that I’ve seen that’s been successful has been successful because they worked with other sites that gave them the traffic.

So retargeting is a way that you’re able to make that happen because you interview them, their list becomes your list, and then you have that. You amplify it again, because if it’s good content, you want to amplify to a similar audience, because then those lists become your list. And a lot of people at that point say, I don’t have time, or I don’t have money.

And we say, okay, you can spend $1 a day. If you target the right audience of just a few hundred people, then $1 a day is super high. 

Jan Koch: Say, for example, if I took the WP summit and I have that landing page where people, when they opt in, they get three free interviews with Dan Norris and Tim Page and Alex Harris. So how would I set up a Facebook campaign for that landing page?

Dennis Yu: Let’s look for the center of influence. You don’t have any singular person so that if we bring in the audience from any one of these people, or we bring in the audience from Forbes or CNN or whatever, it’s not going to immediately stand out. so you lose relevancy. 

So if you had one where you have Matt Mullenweg, who founded WordPress, and there’s an interview with him, and then you target all the people who make WordPress sites that would have very good alignment.

Jan Koch: So it would make sense to have like a landing page for each speaker?

Dennis Yu: Yeah. So you have 28 of these? Because, remember what you’re trying to do is leverage audience to audience. So if you have one of these speakers, then who’s their audience? They’re known in certain areas, they have a different footprint. If you have one with me, for example, then who’s my audience? Where, do I have the most influence? Because that is what you’re going to drive. You’re going to drive that audience to where they’re going to definitely recognize influence. 

The fact that you show something like this 28 world-leading word, WordPress experts. That’s great as a generic kind of catch all. But remember we said that Facebook ads, LinkedIn, Twitter, all the social media platform stuff is based on micro targeted PR. So I can target exactly down to the people in your town that are 35 years old that work at a certain place. Like I can go very, small to tiny audiences and I want to send those people to personalize tuned content for them.

So eventually you’ll have lots and lots of landing pages and eventually you’ll see that landing pages, every article is actually a landing page. So a landing page is just where people come in. 

So we have an article, right? How the golden state warriors got too many clicks on a video drove all these sales. This is before Steph Curry won the MVP. So you can see we’ve got an article and it’s on Ad Week, but we don’t have a form at the end to say, okay, fill in the information and then we’ll send you more. Because this is actually on another site. But what we did. Was we linked to all these other ones that are on our site.

Oh, we linked to one on the Wall Street Journal. We need to wan on whatever. So if they come here, they, so they read through this. If they click, if they like that content and they click through, then they can give us their information. 

So look at this quoted in Forbes today who doesn’t want to be quoted in Forbes and here is why the best SEO firms don’t offer, blah, blah, blah. And it’s our friend, Josh Steimle. So you can you see the orange and the light orange? So yeah, so originally this thing only had, this is a public figure page.

This is not a profile. Okay. A lot of people get confused. Oh, Elizabeth told me I’m not, this is like the last video you ever received me. Cause I don’t like to do video. So here we had organic reach of 2000 and then we boosted it for 6,000 more. A lot of people to like it, but it wasn’t that we got a lot of people to like it, it was that we got a lot of high influence people to like this because we do a lot of work with Infusionsoft and with Marquetto and with Facebook and so forth.

So we, we take our customer audiences and we tie them to these posts and then we send them now what happens if people click through and they go and they click on this, they go to Forbes. They don’t go to our site, they go to Forbes. But then within that Forbes article, we have multiple links that then bring them to our sites.

Because when you see this in your newsfeed, quoted in Forbes, or here’s some interesting article, whatever, and you go to the Wall Street Journal and you read this, you don’t maybe people who are watching this video know that we paid to have that show up, but you’re going to read this and think, wow, this is the Wall Street Journal, and, oh, this is a guy who. Who runs digital for the Golden State Warriors. Here’s what he said. This is an article blah, blah, blah, blah, blah. And then you come in and you click on other stuff that we have.

So my, my advice to you on this video whoever’s watching this video is who are the other people that you want to work with that so that you can dominate that space, so you can openly share content openly amplify their expertise, and then you spend a dollar day. You tell each of them to spend a dollar a day. The sum of many people spending a dollar a day drives a lot of traffic and not just a lot of traffic, but a lot of qualified traffic, to the right people that you want, because we’re talking about the best audience that they have. And then your content machine drives you leads.

Jan Koch: So that’s actually interesting for the 10 K a month case study that I’m doing currently, I use WooCommerce to sell productize WordPress services. That will be pretty similar. 

Dennis Yu: For all the people who were 20 minutes in and are actually watching this, I’ll tell you my one big secret: checklists.

So the content that we have on. We were talking about certain things, talking to you, like you have your five SEO tips or here’s other ones. Oh, here’s 10 tips on how to do stuff. Guess what? Those are all checklists. All of our articles with exception of a few are really just promoting our checklists.

Was it a good article? A good how to article is, oh, here’s the seven things you need to do. 1, 2, 3, 4, 5, just like this 30 item checklist. This is a checklist, right? It’s a sequence of actions and when you prove that the sequence of actions works through an article like this one, How the Golden State Warriors did this and this 1, 2, 3, 4, 5 is how they did it.

And everyone has their 1, 2, 3, 4, 5. So when you have articles that say. I’m Jan and, or I interviewed somebody and here’s what they have. 1, 2, 3, 4, 5, here, there, here’s the order of the things you need to do and their checklist. Then they’re going to naturally want to get the checklist.

Where do they get the checklist? You have to fill out the form to get the checklist. 

Jan Koch: Actually that really ties in well with what Tim Page shared on the WP summit, which is a leadpages test tested, countless different opt-ins. And they even gave away a one hour chat with Clay Collins with SEO, but the checklist outperformed even that one hour, by far.

Dennis Yu: Yeah. So I’ll give you an example. So today we’re talking about a checklist for Facebook for a dollar a day, right? I’m sure people, they want this checklist. So where do you go? Let’s blitzmetrics.com/fdd, which is Facebook for a dollar a day. So come in and get this checklist on how to do this kind of stuff.

And then if you want the personal brand and guide PBG, same thing. So all the techniques on how do you develop your content and how do you interview other people? How do you write your stuff? Even if you don’t know how to interview people, here’s how you write how you do a, video interview and come and turn it into a podcast and turn the podcast into an article and distributed.

And our backend content marketing team. How do we do this? We promote right? Cause once this video is live we’re going to then promote it. 

So it’s checklists. So for us, it’s checklist, we’re even showing you, we write articles. I just showed you. We have articles all over the place. Those articles are there to actually educate. 

The thing I hate the most about the internet marketing people is that they say, oh, he did if you just sign up for our thing, we’ll tell you like the 10 secrets, but they never actually tell you anything. They just go on and on for an hour about how all this amazing But they never tell you a single, actual technique.

Share your techniques, openly, share your techniques like in these articles and we have all these kids coming in, they’re sharing the techniques. We’re sharing real statistics right here. It is videos. We’re sharing it. We’re not because we’re not trying to promote then $39 and we’re not doing it right We’re just giving it out. Go try it. 

And then the checklists, when people download a checklist, that is actually your lead. And that’s the thing that people don’t understand about lead gen. Because if you, I don’t even the word landing page assumes that, the fish are coming into a net. And if you’re a fish, you recognize what a net looks like and you don’t want to be in there.

That’s like a telemarketer or religious people that come knock on your door. So rather than say lead gen or conversion or stuff like. Talk about personal branding and thought leadership. Because if you put your expertise out there and say, okay, I worked very hard. I put this whole thing together for you. Look, I put this whole thing together for you, all this. All of this stuff. I put it out right here for you. Come get it. I give this to you. Put your name and email. I will give this to you. And so, now my focus – this is still a landing page, but psychologically, it’s I’m giving you a gift. I am sharing. So the fish comes in and says, oh this, is not a hook. This is food, right? This is good food. This is safe. I’m not going to get killed if I do this thing here, because the focus is on delivering the content, right?

So when we do this, then the lead gen is amazing, right? Because people come in, they fill this out, they read through our guides. Some people are successful. Most people are confused. Most people that go through all this and say, oh, this is really good, but man, there’s so many things here and now I want I just want to hire someone.

Can you do this for me? Because I know you guys do this all, here’s a checklist and you have enough items in the checklist. It’s Aw crap. Yeah, I know these are all good, but I just, I don’t have time for the checklist and then they can hire you. 

Jan Koch: And th that’s how you nurture the lead basically, and turn it into a customer.

Dennis Yu: And that’s the secret there to lead gen. It’s you create content that looks so good, that is authoritative, that is first party experience that drives people into a checklist, the checklist they download, and then your sequence begins with email. You have five messages in a role like three days apart whatever it is and you actually use, done properly, your nurture sequence is there to actually disqualify people. It’s not to try to get as many people to convert as possible, because there are some clients that are just terrible. You don’t want to touch them no matter what. 

If you’re an agency or you’re a freelancer and you’re listing, then you should know that you should fire and most of your clients, just a couple ones that are really good and the other ones should get rid of. Cause they’re just taking up all your time and double up and triple up in the really good clients. I promise you, that’s the case. There’s always one or two clients that treat you well And the other one wastes your time. 

Jan Koch: Actually, Mike Report has a really good book about this. It is a book yourself solid, and he explains the red velvet rope policy, which just talks about how to find the right clients to work with and which clients just to lay off. 

Dennis Yu: And we call those people free tarts.

You spent a lot of time talking to people that oh, I spend an hour on the phone, just you’re giving like free consulting over and over again. But if you have good content out here, then you never have to have any free consulting calls because anyone who comes to you then becomes inbound.

And if they’re not sure that they’re not sure, like what’s what service you offer. Guess what you take your checklist and you turn it into a. And so in this case here, our Facebook implementation we’ve turned into a package. That’s $3,000. We don’t discount it. We’re raising the price of $10,000.

And even if people have the money, we don’t take their money because they have to qualify. They have to have a list. They have to have goals. They have to have content goals, content target. And there’s a whole video.

And so we put our content. We put the checklists out there. If they want to buy, they can buy. But even if they want to buy, we don’t want to take their money because some clients are just not worth the headache. So on and on. And then you can see that w the way people come here is that they, they see our content, they see the checklist.

So I think this is something everybody can do. Everybody can produce content and checklist and turn the checklist and the packages they sell 

Jan Koch: We are already very close to the 30 minute mark for this interview, if not we’re exceeded at already. I would love to sum it up and I don’t want to take up too much of your time because I know how busy you are.

Basically the process looks are you, have all the analytics in place, all the tracking metrics in place on your website, you create amazing content that uplifts someone else so that you can leverage their audience on Facebook, basically you can promote that content. And then throughout the content, you have places where people can opt-in to your list or have a call with you or whatever they need to do to get in touch with you, basically end to qualify as a lead for you.

Dennis Yu: Exactly. And you use Facebook ads for a dollar a day to really influence that funnel. 

Jan Koch: Great stuff. Is it for Facebook ads? Just to clarify the smaller the audience or the more targeted the audience, the better, right?

Dennis Yu: Yeah, because if you’re only spending a dollar, you’re talking about audiences that are a few hundred. Any bigger than that, and it’s not going to be effective as you’re trying to target an audience that’s 50,000 or a 100,000, I would question whether you’re really targeting as far as need. If you’re targeting mass consumers, you’re not targeting the influencers. 

Jan Koch: Great stuff. One last question. How do I set up an ad campaign that basically leads to a sales page for a $20 eBook or something?

Dennis Yu: So you have three parts of the funnel: audience, engagement, and conversion, and you need to put money against each section. And I would say put a few dollars against each of these. So, of course you’re trying to drive some kind of sale, but you can’t put out all the money only against the conversion part of the bucket.

If you put some money to amplify posts that are just general awareness, like here’s one where we’re talking about goals, content, targeting, and you should actually use this, this is the same thing that we do here. This is to establish authority. We’re not collecting leads. This is actually informational. This is audience building. So you spend a dollar a day on each post that you think is worthy of this. Then you spend a dollar a day on each post that drives people to your site, to get them to fill out a form. And then you spend a dollar a day on retargeting. 

Retargeting is when they’ve come to your site, and now you’re trying to get them to come back where they didn’t buy. And that’s what closes the deal. 

So it should take three to five. Because you have audience, engagement, conversion, and we call this the AEC funnel. You have to put a little effort at each stage in this funnel. Make one post in each of these buckets and put a dollar a day against each other, but now you’re spending $3 a day. And then you can track how many people go from your general awareness kind of articles to your site, because you can look inside your Google analytics. And then you can see in your Google analytics, how many people fill out the form and then have the people fill out the form, how many people bought your package? 

So you can actually see the effectiveness of every piece of content that you have because you have your plumbing in place with your custom audiences and your Google analytics and your conversion tracking and your Google tag manager and your Google website optimizer and all of those types of data.

Jan Koch: Great stuff. Really. I’m just thinking about all the links that I have to put in place below the video.

Great stuff. I really appreciate that. You’re so open about your strategies. 

Dennis Yu: Thanks, Jan. And I’ll leave everybody with one last thing. As you practice these things, you may find that you’re confused, or you may find that you want to do some kind of perfect thing. Don’t let perfection stop you. Take small steps. 

Here’s one way to make sure you’re successful document what you do. Take a screenshot as you do it, write an article and literally your articles should, take five minutes. Cause the biggest problem in small business, they don’t create content. They get stuck. They’re too busy. They’re whatever, but literally spent five minutes to produce that piece of content.

And if you’ve documented it and done a good job, you could even give it to me. And I will share it across my network. I might even feature you on one of the sites that we do this on. So if you want to email me, it’s just Dennis@blitzmetrics.com. And if you’ve got a screenshot step-by-step example where you demonstrate how you’re following any of the techniques that we talk about, that we will elevate you.

I got 40,000 followers to prove it.

Jan Koch: great stuff. Actually, I was just going to ask you how people can get in touch with you. So that’s dennis@blitzmetrics.com anywhere else you want people, or you want to point people to, after watching this. 

Dennis Yu: Sure that he’d go to meet me on LinkedIn or on Twitter. I can’t take any more friend requests on Facebook because the limit is 5,000, but I’m old-fashioned.

And if you’re a business person, then email is how you generate business and how you communicate. So Dennis blitz metrics.com is the best way, or you can just Google me. You can see I’m very, I’m pretty easily.

Do you live in Pakistan? We have advice for you on how to make yourself more hirable to American agencies.

I recently sat down with my buddy Gavin Lira to chat about hiring VAs from Pakistan. He shared some great insight.

Starting his business from a young age, Gavin Lira always wanted to lead an innovative PR firm centered around client delight. The Empathy firm is the realization of this dream. Gavin has been featured in high profile publications like Forbes and has a TEDx talk forthcoming. He also runs a podcast that has interviewed great people like the founder of Make-A-Wish, Frank Shankwitz. The Empathy Firm continues to secure 5-star reviews, and Gavin is committed to building on the company’s success by elevating client experience through humanity-driven PR.


A lot of times it’s graphic design related. Or, and this is one that I don’t see talks about a lot, get contributor access to different publications, like Net News Ledger, Influencive, The American reporter, etc. 

If you put in the work to get a few good articles out there and you can get contributed access to these publications, you become very valuable for a PR firm. You can be seen as an asset, because that means now when you write stories, you can work the clients that we get into those stories as well, which is clearly better for our clients, which is something we’d be looking to do.


Getting contributor status is tough because you have to have a good network, and great English. You have to have love articles out. But, one thing that I like to do, and we have friends in Pakistan that work on our team that do this, is they’ll take videos of interview, like of me and Gavin, where he’s interviewing somebody, I’ve interviewed somebody, and help us turn them into articles. 

I’m a contributor on a lot of the sites that Gavin mentioned. If you can work on these articles, mainly these videos that we have, and that’s why I’ve been posting about things like Descript, then you could help us get these done and that’s easily worth $500, $1,000, $2,000 a month to be able to do stuff like this. 

Learn the skills with Descript and learn how to process these kinds of articles. The software’s free to use, and you can follow Gavin and me and you could see the content that we put out there. 


How can you take these different assets, pieces of content, a podcast, or whatever somebody is going on, and make that go further, too?

If you can make someone’s life better without taking more of their time, that’s going to be a good path to you having more success with what you’re doing. If you can take a podcast that someone’s already spent their time to go on and help them repurpose that without needing anything else from them, that’s will make you more employable.


You should be able to edit one of these podcasts within a day. And when you take that raw video, let’s say it’s an hour long, chop it into pieces, turn it into an article, post it on YouTube, create the little social snippets that go on Facebook and Instagram and the other sorts of social networks, and cut up 15 second snippets for TikTok, which we can turn into ads. If you can do that, you’re looking at $50 in one day. If you work 20 days in a month, that’s a $1,000. That’s pretty good income. 

And the beauty is all that training’s out there. If you follow us and see what we’re doing.

So in the group, what I don’t want you to do is to message me or reply back saying that you need a job. I want you to put in the effort to actually research these different tools. Look up what Gavin does. Look up what I’m doing. And show that you actually have these skills. Put in the effort to be proactive, learn these skills, and then post in the comments, showing something that you’ve done. And we’re going to hire a bunch of folks.

Rehan hit me up earlier this morning, talking about how he’s built his whole facility for a bunch of you guys to even live at, and spend six months living on the campus. What a fantastic opportunity! I’m going to come out and see you guys as well. We just have to arrange the logistics. 


The best way to get a job is to show don’t tell. So if you can make a piece of content, say it’s fro ma podcast Dennis was on, and you tag Dennis and you use Descript to repurpose everything – and you did a great job – then tag Dennis in the group. Say, Hey, you know, I absolutely would love to talk further about this. I made this piece would love to hear your feedback on it. Whatever it is, if it’s good, then now you have opened up the door for an interview to explore further or potentially even getting hired on the spot.


The best way to qualify is to look at the videos that Rohan and I have made and show that you can cut out different pieces using Descript. Just demonstrate that you can turn them into an article. You can pull out the different cut lists. If you don’t know what a cut list is, or the other things we’re talking about, do the research to look at what that is, and then think about how just doing that kind of project, even though you’re working for free to demonstrate you have the capability is a difference between where you are right now and making $500.


It’s about doing things differently, right? Everyone wants to go and get the interview and then they want to learn after they get the job; you gotta do things differently. If you want different results, you have to learn before. And then you have to show that in order to get that interview and end up landing that job that can take you to the next level of your life.


Looking forward to seeing the stuff you guys have! Let us know in the comments, holler “Gavin” if you watched all the way to the end.

We hope you found this video helpful and that we were able to provide valuable insights that would help you get hired by American companies.

Don’t forget to check this video out – https://www.facebook.com/dennisyu/videos/648451896225301 – and know the 3 head-smacking reasons candidates get their application rejected.

Facebook videos give marketers opportunities for massive reach. And when combined with the powerful effects of storytelling, you can channel a silver platter of viewers into qualified leads your business needs in order to grow. In this workshop, Dennis dives deeper into his Facebook Video Funnel by sharing his best strategies for creating picture-perfect video content that meets your ideal audience in the right place, at the right time. Know more about how to make most from your content by visiting our content factory here – https://www.digitalmarketer.com/blog/the-content-factory-dennis-yu/.

If you are looking to connect with investors, maximizing social media and digital marketing is a must! See how you can do so here – https://blitzmetrics.com/maximize-social-media-digital-marketing-to-connect-with-investors-adam-gower-ph-d/.

Digital marketing is not just a fancy jargon, but the future of work. With a mission to create a million jobs, read how BlitzMetrics became a big platform here – https://blitzmetrics.com/artificial-intelligence-the-future-of-business/.

Dr Philip Ovadia exposes truth about heart disease

Dr Philip Ovadia exposes truth about heart disease

Dr Philip Ovadia stopped by the Coach Yu Show to talk about metabolic health. He is the creator of the The Five Steps in the metabolic health test. I had no idea that LDL cholesterol was not the cause of heart disease. He wrote this book called Stay Off My Operating Table. (He’s a heart surgeon.)

Dr Philip Ovadia just eats meat. He avoids carbs and sugar.

And he completely blows the doors off of conventional medicine. He talks about how there is a big conspiracy in the food industry to get you to be unhealthy. And he talks about the heart of the American Heart association.

This is a fantastic book. And I encourage all you guys to read it.

Want to get an idea of how your metabolic health ranks? Dr. Ovadia created a Metabolic Syndrome Calculator. In about a minute you can gauge your health. Pretty nifty.

He’s also available to help guide you to better heart health.

I’ve been watching what I eat, too.