The Role of Organization Structure and Tools

organization structure
Organization structure

Huge corporations suffer from bureaucracy– well-meaning SOPs that are actually a strait jacket, preventing progress.

On the other hand, start-ups suffer from a lack of organization— hoping to move quickly but getting in their own way.

While these stereotypes of large and small companies are mostly true, there is a 3rd category that is so dangerous that it kills most agencies and startups.

It’s the debilitating collecting of tools and formation of random spreadsheets– giving the illusion of organization.

But really, it’s to serve the personal preferences of those who have a tool fetish.

The organization structure and tools should always serve the people— not the other way around.

My mentors, who ran two Fortune 100 companies, explained this to me– that org structure should be flexible to adjust to the company’s needs.

Otherwise, we have blind obedience to something that may have seemed like a good idea or worked back then.

A CEO’s job is to reduce the friction and obstacles in the way of getting results.

Do you have processes and people that are RELENTLESSLY focused on your client’s success?

Or is there nonsense in the way?

Set Up Your Own Content Factory

I just posted 100 unique pieces of content across multiple channels and brands in the last hour.

Content Factory

No automation, no VAs, no low-quality content.

From my photos app, I shared directly to each social network since using tools and not posting natively limits reach.

Most posts are co-created content, meaning it’s a picture or short video with someone else.

Way easier to co-create content throughout the day as the moments happen than to have to come up with topics and then film by yourself.

I tag these other people and organizations since these posts honor them instead of talking about me.

A few days later, I’ll go back to each channel to find which posts did the best and put $1 a day against them, maybe more.

Most of the content I create is evergreen, meaning it’s not tied to a holiday or news— so my content never expires.

This lets my best performers from years ago continue to drive results for me.

And then our army of VAs can still edit the content, repurpose it, and boost it.

Because a piece of content shouldn’t only live on one channel and live only organically.

For example, this blog post could be turned into a LinkedIn post or Facebook post, so we can get distribution there, especially for SEO.

If you like this, you can learn more about how to set up your own Content Factory.

Positive Thinking Drives Your Beliefs, Actions, and Destiny

Wise men have told me about “The Secret,”… the idea that positive thinking drives your beliefs, actions, and destiny.

That what your heart desires is limited only by your beliefs.

And for decades, the engineer in me stubbornly clung to the safety of proof— repeatable science.

The woo-woo of manifestation sounded more like healing crystals and chakras than something I could rely on.

Darryl Isaacs told me how he gets the benefit of electricity without needing to understand how it works.

positive thinking
With Darryl Isaacs (to my left) and Gavin Lira

I look back with sadness at my life and see how many times I had massive opportunities placed in my lap, only to be rejected by me because I didn’t think it was possible or, more commonly, because I didn’t think I deserved such a good thing.

I scoffed at entrepreneurs who paid $50,000 to attend mastermind groups, mainly to up their “mindset”.

Now that I’ve tasted success, I realize I was the idiot all along.

++ Why hire only 20 people just for me when we can create a million jobs for all our friends?

++ Why believe I’m “too busy” to help a friend when doing so will pay me back 10 times that in ways I’d never imagined?

++ Why not give generously not because you want the attention but because it’s the right thing, which God will reward you handsomely later?

++ Why not drop the grudge against that jerk who screwed you over, not because you’re a saint, but for your own well-being?

++ Why not openly share everything you know how to do, even to direct competitors, since you know there is more for everyone?

++ Why not be willing to learn from everyone around you, especially young adults, since we don’t know everything?

My hope is that you realize and reap the rewards today of what has taken me a lifetime to finally be open to accepting.

Doubt Your Doubters

“Doubt your doubts before you doubt your faith.”

– Uchtdorf

As you make progress toward your goals, haters are inevitable.

They’ll try to distract you, attack you– in the hopes you’ll doubt yourself and then fail.

Since then, their failure is somehow YOUR fault.

Surround yourself with people who believe in you.

The quote above is from a spiritual leader but applies widely.

Doubt your doubters, too— trust your mentors who have already done what you desire.

Perhaps this is the encouragement you needed to hear today.

Doing One Thing Well is What Scales

It’s easier to serve 50 clients in the same industry, implementing the same package– than 50 random clients in 50 different industries.

Narrowing down to one industry can feel “limiting”–after all, if we offer everything to everyone, we can be bigger, right?

Being involved in many agencies, I can tell you the reality is that doing one thing well is what scales.

Don’t diversify until you have $20 million annual recurring revenue in ONE industry.

Besides the operational efficiencies of being able to do one thing really well for one type of client (SEO for law firms, for example), you also create the perception of excellence in that category.

After all, would you trust a doctor who says they can do 1,000 different types of surgeries or a doctor who has done 1,000 appendectomies?

You can always change your niche later.

Surround Yourself with Considerate People

considerate
Surround yourself with people who want to help.

A painful mistake that gives me grief and sleepless nights is working with people who don’t share the same values.

Your WHY is not just some fuzzy thing that motivational speakers say.

For example, I surround myself only with considerate people who want to help others.

I accidentally violated this rule this week and paid for it heavily.

You don’t have time to watch your back at every moment or argue with people who try to rationalize away poor performance— since they’re too lazy to level up.

Even if they’re super smart, don’t let these people into your circle.

People who have an abundance mindset won’t see their gain needing to come at your loss or be afraid of superstars joining the team.

Thus, share your values openly— not because you want to be famous but because you want to repel this cancer.