Wise men have told me about “The Secret”… the idea that positive thinking drives your beliefs, actions, and destiny.
That what your heart desires is limited only by your beliefs.
And for decades the engineer in me stubbornly clung to the safety of proof— repeatable science.
The woo-woo of manifestation sounded more like healing crystals and shakras than something I could rely on.
Darryl Isaacs told me how he gets the benefit of electricity without needing to understand how it works.
I look back with sadness at my life and see how many times I had massive opportunities placed in my lap, only to be rejected by me because I didn’t think it was possible or more commonly, because I didn’t think I deserved such a good thing.
I scoffed at entrepreneurs who paid $50,000 to attend mastermind groups, mainly to up their “mindset”.
Now that I’ve had a taste of success, I realize that I was the idiot all along.
++ Why hire only 20 people just for me when we can create a million jobs for all our friends?
++ Why believe I’m “too busy” to help a friend, when doing so will pay me back 10 times that in ways I’d never imagine right now?
++ Why not give generously not because you want the attention, but because it’s the right thing, which God will reward you handsomely later?
++ Why not drop the grudge against that jerk who screwed you over, ￼not because you’re a saint, but for your own well-being?
++ Why not openly share everything you know how to do, even to direct competitors, since you know there is more than for everyone?
++ Why not be willing to learn from everyone around you, especially the young adults, since we don’t know everything?
My hope is that you realize and reap the rewards today of what has taken me a lifetime to finally be open to accepting.
I’ve been testing Twitter ads for the last ten years, and here’s what I’ve learned.
Engagement campaigns (boosted posts) are the only worthwhile campaign objective.
For example, in growing small Twitter accounts, don’t run follower campaigns with only a 0.3% follow rate.
Run engagement campaigns on high-value posts, giving you a 25% follow rate. Your cost per follower will be almost 100 times better.
Only follower look-alikes are worth targeting. Don’t use interest or demographics, which are faulty and sparse.
I typically get a 10% engagement rate on my ads, meaning 1 in 10 people will click. It is 50 times better than average ads. My video campaigns get a 50% or higher watch rate. Not because my video is killer or edited fancy, but because I target the followers of the people in the video.
People will watch those they’re already familiar with.
Think about what this means for your podcasting strategy, especially to repurpose clips of people who have interviewed you and vice-versa. Thus, leverage your podcast and those you’ve been on.
Twitter has been notoriously bad for referral traffic (website clicks). You could choose website clicks or slightly better visits (pixel fires to confirm visits).
But you’ll still be better off with an engagement campaign. The CPC (Cost per Click) will be slightly higher, but it’s worth the extra engagement and organic reach.
Do you think this will change with Elon making adjustments on the platform?
It will get better!
Has immediate ad monetization on Twitter ever worked?