Why your marketing doesn’t work

If your marketing efforts aren’t working, check to see if the people working on your marketing believe in what you do.
You’ll find most of them believe they are exempt for various invalid reasons:

– too busy
– not necessary for their job role
– only the figurehead needs to actually believe in the product/service
– I’m not being paid enough to do this

If your own people (including your agency) doesn’t believe in what you do, they will also lack the depth of knowledge to create powerful, authentic content.

They could certainly check the box to produce 5 tweets and 3 blog posts a week– (ta da, I’m done– now pay me!). But it won’t be effective, for reasons they don’t understand.

They will resist wearing “25 pieces of flair” as a ridiculous rule the annoying manager in Office Space mandates.
The power of using your actual customers as your marketing vehicle will help you avoid the pain, frustration, and waste of ineffective marketing.

Are you examining whether those people who do your marketing believe in what you do?

Zuckerberg’s Metaverse is a gilded cage he’s building for us all

The term “influencer” will die, giving way to “creator”.

Facebook is betting on becoming the dominant eCommerce platform– not because they beat Amazon or Shopify at their own game, but because they will control the entire environment of how humans interactive with the world.

But would you trust Facebook to on your face?

Seems like are living up to their old name– identifying faces, modeling faces, and monetizing faces.

Meta is not the Alphabet of data sucking ecosystems. Zuck designed it to be fully integrated as a platform of platforms– not like Google , who has disconnected efforts in health, self-driving, space, and whatnot.

The technology that Meta revealed today was fascinating– delivered with flawless PR spin by the mechanical Zuckbot.
While the AI is trying to appear as human and personable as possible, just like today’s scripted, cinematographic wonder….

Something feels slightly off, like a beautiful plant made of plastic.

I think it’s that Zuck wants us to give him full control of our identity– necessary to move about the Metaverse, “jump into” apps, buy things, and connect with loved ones.

The impersonable, reclusive billionaire wishes to build our future “together” in the most intimate way- to collect your voice, movements, and most minute of facial expressions and feed his machine.

Certainly, Apple, Google, Tesla, Amazon, and other companies have alternate visions– perhaps with more trust and smarter technology.

Would you give up your iPhone for a Quest or camera-equipped Ray Bans? Apple won’t risk that bet, so I anticipate their glasses releasing next year.

Ultimately, whoever has the most data wins. So TikTok has the stickiest app (longest session time of any app), which makes their algorithm the smartest– currently beyond the understanding of regulators who fret about Facebook’s newsfeed algo.

Will Facebook’s version of the metaverse (the commercialized version of Snow Crash) displace all the other attention-sucking apps or be the walled-garden that controls them all?

Do you trust the utopia that the benevolent Zuckbot is promising?

Beware of John Keiter of Durbano Law Firm

I paid him a retainer up front and you can see what happened here.

He didn’t get around to advising us, but did review some initial documents before deciding he didn’t want to take the case.

We gave him an opportunity to make things right, but he preferred to pocket the money.

So that’s why you see the honest reviews from me and past clients online.

Instead of fixing his mistake, he sent a serious of angry, emotional letters threatening legal action.

I’m not a lawyer, but if I was Durbano Law Firm, I’d just refund the $1,000 instead of desperately trying to hold onto the money while sending these letters. I’d imagine if his time is $400 an hour, he’s burned a few thousand dollars already.

This is John Keiter’s letter to me:

durbano law firm
I would have refunded the retainer and said, “Sorry we didn’t get to work together– best of luck.”

To his defense, he did consider returning the funds.
But he doubted whether we would see this through.

John– this is your proof that we follow through on promises.

If you don’t want people to see what you’ve done, it’s not too late to fix it.
But at this point, I’m not going to write a bunch of 5 star reviews, as you insisted.

That would be unethical, Mr. Keiter.

And we want people to see how Durbano Law Firm in Utah operates.

Tristan Parmley punks me

It’s one thing to rob your business partner blind.

Another thing to act like a middle-schooler.

Almost as low class as Shawn Dill, my favorite clown.

It’s one thing to be arrogant, but even worse to be arrogant and ignorant:

I am an owner of ChiroRevenue, not an employee.
W2 employees you can fire– shareholders you cannot.

We each own 50% of the agency. So if he wants to run off with all the clients, he has to either pay fair market value to the company or undo the transfer.

Learn more about what this thief has done.