The mindset of an employee versus a profit maximizer

One of our team members asked if they should increase the budget on a campaign from $80/day to $140 a day.
Here’s what I said.

Please choose whatever budget you see fit in your expert opinion.
You’re the pro!

You know our business goals and are best positioned to determine what tweaks to make to maximize revenue at the target ROAS.

Since we know in eCommerce, unlike most agency work, it’s not about a daily budget (which is about managing expenses), but about maximizing profit (at whatever spend maximizes this).

A typical agency employee has the goal to spend exactly $X as the budget– which can be too low if the campaigns are profitable, but too high if we’re wasting money.

So use your pro skills to test and optimize, while we’re here to advise in our areas (me on strategy/optimization), the client on content/financials, Daniel on analytics, etc…

This morning a friend of mine said she got an eviction note, as she was $450 behind on rent

She’s tried so hard for years as an entrepreneur– working diligently to take care of clients, get new clients, and work sleepless nights to do everything.

It’s one inspiring win– you’re on top of the world!

But then some unforeseen disaster happens– a project didn’t come through, a parter pulls a Tristan Parmley on you– and you’re suddenly in survival mode again.

She asked if she should give up– to move into her car, while still running her business.

Maybe go back to corporate America for a steady paycheck.

I’ve seen so many people in her situation– do you feel her pain, too?

You might be just one funnel away….. from bankruptcy and ruin.

This is the moment to find business partners who do the things you’re not good at– since you can’t do everything well.

Nor do you have enough time– plus being tired compounds mistakes, a things you would easily spot when alert, you’ll miss when bleary-eyed.

Problems you would have easily solved, deals you would have won– if you had only delegated to trustworthy partners and a team of assistants.

You hear a lot about “systematizing” your business– usually from people selling a program.

But how about looking at the detailed processes and implementing them, instead of just talking about it?

in 2022, I want to help you systematize– so that you don’t become like my friend here, who is in a desperate situation coming into the holidays.

It’s not sexy, but systems and processes never are.
I’ve assembled a massive cookbook of recipes, covering everything we know how to do, step-by-step.

Comment COOKBOOK and I’ll share it with you.

Why Gaurav Sawant didn’t accept your LinkedIn connection request

So good that I shared it here.

Go follow him on LinkedIn.

๐—œ ๐—ฎ๐—บ ๐—ฆ๐—ข๐—ฅ๐—ฅ๐—ฌ ๐Ÿ™

Sorry if I didn’t accept your connection request.

Following are the reasons I might not have accepted your request:

1. Your ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ๐—ฑ:
Even with basic things like good professional profile picture, informative bio and some activity on your account.

2. You are not giving me a valid reason in DM (๐—ฆ๐—ฒ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ถ๐—ฐ ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ) to accept your request.

3. You are ๐—ป๐—ผ๐˜ ๐—ฟ๐—ฒ๐—น๐—ฒ๐˜ƒ๐—ฎ๐—ป๐˜ to my domain (Digital Marketing, Marketing)

4. If you are a ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ ๐˜€๐˜๐—ฟ๐—ฎ๐—ป๐—ด๐—ฒ๐—ฟ. We might not have met or came across for any professional work (this is not Instagram

5. We don’t have any ๐—บ๐˜‚๐˜๐˜‚๐—ฎ๐—น ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป from the domain/ industry.

How often should I post on my Google My Business page?

I get this question a lot.

Short answer– post all at once.

Unless we have an organic audience over 10,000 people, no need to space out— since the ads are doing most of the work.

Technically, a post in GMB will last a week, so some people will space out posts by a week. And there is the argument that if you post all at once, somehow our audience will be “inundated” with our posts.

But the reality is that you’re not being seen.

The chicken and egg dilemma in small business is that without an audience, we don’t get engagement.ย  And without engagement, we don’t get reach.ย  Thus, we use “dollar a day” and other techniques as part of module 5 (Amplification) of the 6 phase Social Amplification Engine, to drive traffic and find winners to put more money against.

When we find winning posts on GMB (based on the thresholds in the “standards of excellence”), we will cross-post them to Facebook, Twitter, your website, TikTok, and other channels.

This is the same advice I give for how often to post on a Facebook page— just post them all at once.

This kicks off another opportunity for us to win on another channel without creating pressure on the client to have to continually come up with fresh content all the time– and especially not have to create brand new content for each channel.

When we use the “dollar a day” method to amplify our “greatest hits”, we have a Content Engine that runs forever to drive us leads.

Now and then, you can still post seasonal content, new product announcements, and other expiring or “one off” content. But 90% of your efforts should be on evergreen content.

We just need to get your evergreen content live— just go ahead and post it, even if imperfect– so we can more quickly find your “greatest hits”.

How To Get Revenge On Your Haters (5 Things)

I want to talk about dealing with haters. And this is something that I think is a touchy topic. As human beings, we all experience these unpleasantries one way or another. And, sometimes it is our own fault which causes these unpleasantries in life.

We make mistakes. That is part of being human. Itโ€™s how we cope and deal with it that makes us different from other species on this planet.

Check Out These 5 Things


Our mind and body are connected with each other. Remember, when you get angry at something, your body reacts because of the stress. Once you set your path to be a vengeful person, the mind can come up with great but terrible ideas that not only will get you into trouble but also the people around you.

Instead of doing something unpleasant which we know can take up all your energy, time, and money, divert that creativity and make a profit out of it. You can even learn how to grow an audience from your haters and supporters alike.

  1. Troll Them Back With Humor

Imagine that you’re in the backyard and your neighbor suddenly comes up to you and says, “I swear I didn’t touch your lawnmower”. And you are looking at them with total confusion, and then you replied, “What are you talking about? I thought I was the one who was stealing your newspapers.

Since they’ve already done something and now they are attacking you for it because no one wants to feel that they’re a bad person.

Using humor is a good way to diffuse potentially violent confrontations. But going overboard by being sarcastic can be offensive to others when they misunderstood what you are trying to convey. Use it wisely and sparingly. Unless you’re a stand-up comedian or witty enough to make your haters laugh and adore you.

  1. You Donโ€™t Need To Put Others Down

When people do atrocious things– no one wants to say, “I’m unethical. I’m a thief. I stole all your stuff. I stole all the equipment in your video studio. I’m a bad person, but I got away with it.” (Said, no one EVER). They’re not going to say that. 

But it’s totally okay for them to take the equipment because they thought that by reducing you down to a less than a human then it will just be alright to take stuff from you. By the way, this happened to me in my own company. Worst of all it was my personally appointed CEO who did these atrocious things.

In spite of all the things that they throw at me. I still sleep heavily at night. Snoring loudly as ever. Compare that to a person who plots and schemes his way through life.

  1. Shower Them With Kindness

Instead of fighting fire with fire, you can try roasting marshmallows and sharing them. Buy them something nice. Nobody can resist free things.

This is something my pastor told me years ago, his name is Byron McDonald. He was the senior pastor at Rolling Hills Covenant Church. And he said that when people attack for no apparent reason, you look beyond the aggression and you will see that theyโ€™re in pain.

Look at someone for example, who has an injury, right? Maybe they’re debilitated and sitting in a wheelchair and missing out on things, then you look at them and you’re not going to get mad. Pitying them is out of the question. You have to understand that just because someone has an emotional injury, it’s every bit real as a physical injury.

  1. Be Firm With Your Convictions

A hater is someone who looks at you with disdain and they don’t even know why.

When you do things that make you happy, your haters are there to remind you that they arenโ€™t. Dragging you down, hoping that in their mind you will be the same as them.

A mediocre.

So, donโ€™t throw in the towel just yet. Think about the reason why you started with that crazy idea which put you in the online marketing business, video game streaming industry, food business, healthy lifestyle choices, which by the way is harder than it looks. On the other hand, it is easier for critics to say harsh words when they donโ€™t have any idea how things work.

Just remember that with every resistance that you encounter, there is always support when you’re too overwhelmed and helpless.