At the Lead Generation World conference, I recently met with Harrison Gevirtz, founder of Ringba, the call-tracking solution provider and arguably the smartest man in the internet marketing space who sets the highest standards for himself and his team.
We discussed the pay-per-call space and his company.
Pay-per-call space continues to grow and evolve. People have been buying leads for 20 plus 30 years.
Why buy a lead when you can buy an engagement; when a warm, hot lead is on the phone, ready for you?
When Harrison Gevirtz first started Ringba, people would go, “Calls? Nobody picks up. Nobody calls.” However, people now realize that’s not the case. People are calling way more, and while the call space is growing, the lead space is declining because they see the value in those warm, engaged, ready-to-purchase customers.
Factors Behind Ringba’s Growth
First and foremost, credit for the growth goes to their ambitious team, who always tries to find new clients to become part of the Ringba community.
They have a huge trade show presence and built their business around sponsoring and participating in these trade shows around the country and in different categories.
When you’re a new software company and go to a trade show, the first year, everyone walks past your booth. No one’s interested. The second year they go, “Oh, they’re still in business. That’s interesting.” And the third year, they go, “Maybe I’ll talk to them next year.”
And after three years, when people want to come on board and see what you’re doing, now.
Ringba has been around for six years and has almost become a money gun.
So, if you own a software business, you can’t just judge one trade show when you’re looking at the revenue you generate from the show.