You will be dead wrong if you think you need a zillion followers and a blue check mark to get crazy good results on social media.

Twitter is the most powerful PR channel if you know how to use it.

For example, this account had only 175 followers but over 7,000 profile visits last month, and that too without running ads.

the secret to improving results
simple trick

The trick?

Create engagement by posting thoughtfully and commenting on posts from others in your industry.

David Meerman Scott is the best-selling author of ‘The New Rules of Marketing and PR.’

A comment on his tweet got a reply from him, which builds Gavin Lira’s audience and exposure to David’s audience.

Since Gavin runs a PR agency, engagement with a top PR expert helps build his brand.

So stop mass-blasting on social and start thoughtfully engaging in two-way conversations.

If you’re not getting exposure or people are not looking at your profile on Twitter, now you know what you’re doing wrong.

I would love to know what your thoughts are about this idea. Let me know in the comments.