When I opened my laptop this morning and saw this comment, I got pink.
Stop beating your chest.
Almost everyone gets this wrong.
Thus, reframe your view of “marketing” from YOU cranking out stuff to promoting what others are saying about you.
You do 90% of the work if you have customers that love you.
You need to collect, repurpose, and amplify these assets, so they can continue to live forever.
Hence, the whole point is to uplift others, not just shameless self-promotion.
And then your Content Factory will continue to operate without you needing to “launch campaigns” all the time.
What do you think of this strategy?