I see many requests for experts on Facebook, which generate a flood of recommendations from well-meaning people.

Some of them have the credibility to tell if those people are true pros.

An easy way to determine who is legit is to ask that person to share their process, a documented, open set of checklists and procedures.

If they don’t have it or are unwilling to share it because it’s a “secret,” then run the other way.

Glenn Vo is my dentist. And if, for some reason, I wanted to know about how to drill teeth, he’d not tell me that, even if I pay him $50,000.

He’d say go to dental school, where he teaches. And it would take years to become a pro, learning with experienced dentists while working with willing patients.

Expert
Me, sharing my expertise

How to be an Expert?

If you lead with value and follow up with performance, they will talk about you in the best possible way.

First, give, then you will receive. 

Many people don’t understand the scope of all these and are looking for support. There are fundamental institutions for that.

But the problem is most of the time; people tend to get to know your strategy.

Have a paid consultation call instead of just sharing the process so that both parties will pay attention.

For example, a professor discusses leadership and white papers with social media analytics and MBA students.

These students are willing to give an email address in exchange for this information. The students may become customers in the future.

Provide the basics for free; a portion of these users will become big fish in the future.

Companies like ClickUp and GoHighLevel have free versions, which are already excellent.

These could be the most significant “WHYs” in teaching. You could be in this game for a decade now and have seen five generations of get-rich-quick snake oil folks come and go.

The biggest issue is folks banking their dreams and fitters on bad advice.

So, every day, try to help people see more success & less stress.

Marketing is not magic but rather a skill set

Expert Guide

Share your expertise openly if you’re a pro at what you do. Don’t be afraid that customers will attempt to do it themselves.

Don’t be afraid that your competitors will be able to replicate you.

If you’re a service provider, the things you take for granted and believe are mundane will WOW your potential clients. If only they knew about you.

If the checklists and processes are shared publicly, what do you consider your secret sauce or competitive advantage since any competitor can openly copy your strategies?

Think about KFC not sharing their secret recipe. They consider that their most significant asset. 

You can collect articles and videos one at a time for free, and you could certainly spend months collecting them while also keeping them updated.

But people who value their time and want to be in our community can instantly get it—essentially selling results rather than knowledge or processes.

It’s interesting watching the trend change. It used to give the WHAT away for free and charge for the HOW. 

Give away the what, how, and charge for the results.

When done this way, your customer acquisition cost decreases, causing you to create a following of people sharing your posts and maybe even one day create Super Fans.

Only three consumers of content;

  • Those that take your advice and apply it themselves. Great! You helped someone, and they were never your customer.
  • Someone that doesn’t need your expertise today now trusts you and becomes a customer later or refers someone.
  • They buy.

You can’t lose by giving it all away.