I recently sat down with my buddy Gavin Lira to chat about hiring VAs from Pakistan. He shared some great insight.
Starting his business from a young age, Gavin Lira always wanted to lead an innovative PR firm centered around client delight. The Empathy firm is the realization of this dream. Gavin has been featured in high profile publications like Forbes and has a TEDx talk forthcoming. He also runs a podcast that has interviewed great people like the founder of Make-A-Wish, Frank Shankwitz. The Empathy Firm continues to secure 5-star reviews, and Gavin is committed to building on the company’s success by elevating client experience through humanity-driven PR.
A lot of times it’s graphic design related. Or, and this is one that I don’t see talks about a lot, get contributor access to different publications, like Net News Ledger, Influencive, The American reporter, etc.
If you put in the work to get a few good articles out there and you can get contributed access to these publications, you become very valuable for a PR firm. You can be seen as an asset, because that means now when you write stories, you can work the clients that we get into those stories as well, which is clearly better for our clients, which is something we’d be looking to do.
Getting contributor status is tough because you have to have a good network, and great English. You have to have love articles out. But, one thing that I like to do, and we have friends in Pakistan that work on our team that do this, is they’ll take videos of interview, like of me and Gavin, where he’s interviewing somebody, I’ve interviewed somebody, and help us turn them into articles.
I’m a contributor on a lot of the sites that Gavin mentioned. If you can work on these articles, mainly these videos that we have, and that’s why I’ve been posting about things like Descript, then you could help us get these done and that’s easily worth $500, $1,000, $2,000 a month to be able to do stuff like this.
Learn the skills with Descript and learn how to process these kinds of articles. The software’s free to use, and you can follow Gavin and me and you could see the content that we put out there.
How can you take these different assets, pieces of content, a podcast, or whatever somebody is going on, and make that go further, too?
If you can make someone’s life better without taking more of their time, that’s going to be a good path to you having more success with what you’re doing. If you can take a podcast that someone’s already spent their time to go on and help them repurpose that without needing anything else from them, that’s will make you more employable.
You should be able to edit one of these podcasts within a day. And when you take that raw video, let’s say it’s an hour long, chop it into pieces, turn it into an article, post it on YouTube, create the little social snippets that go on Facebook and Instagram and the other sorts of social networks, and cut up 15 second snippets for TikTok, which we can turn into ads. If you can do that, you’re looking at $50 in one day. If you work 20 days in a month, that’s a $1,000. That’s pretty good income.
And the beauty is all that training’s out there. If you follow us and see what we’re doing.
So in the group, what I don’t want you to do is to message me or reply back saying that you need a job. I want you to put in the effort to actually research these different tools. Look up what Gavin does. Look up what I’m doing. And show that you actually have these skills. Put in the effort to be proactive, learn these skills, and then post in the comments, showing something that you’ve done. And we’re going to hire a bunch of folks.
Rehan hit me up earlier this morning, talking about how he’s built his whole facility for a bunch of you guys to even live at, and spend six months living on the campus. What a fantastic opportunity! I’m going to come out and see you guys as well. We just have to arrange the logistics.
The best way to get a job is to show don’t tell. So if you can make a piece of content, say it’s fro ma podcast Dennis was on, and you tag Dennis and you use Descript to repurpose everything – and you did a great job – then tag Dennis in the group. Say, Hey, you know, I absolutely would love to talk further about this. I made this piece would love to hear your feedback on it. Whatever it is, if it’s good, then now you have opened up the door for an interview to explore further or potentially even getting hired on the spot.
The best way to qualify is to look at the videos that Rohan and I have made and show that you can cut out different pieces using Descript. Just demonstrate that you can turn them into an article. You can pull out the different cut lists. If you don’t know what a cut list is, or the other things we’re talking about, do the research to look at what that is, and then think about how just doing that kind of project, even though you’re working for free to demonstrate you have the capability is a difference between where you are right now and making $500.
It’s about doing things differently, right? Everyone wants to go and get the interview and then they want to learn after they get the job; you gotta do things differently. If you want different results, you have to learn before. And then you have to show that in order to get that interview and end up landing that job that can take you to the next level of your life.
Looking forward to seeing the stuff you guys have! Let us know in the comments, holler “Gavin” if you watched all the way to the end.
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