Dennis Yu

Zuckerberg's Metaverse is a gilded cage he's building for us all

The term “influencer” will die, giving way to “creator”.

Facebook is betting on becoming the dominant eCommerce platform– not because they beat Amazon or Shopify at their own game, but because they will control the entire environment of how humans interact with the world.

But would you trust Facebook to be on your face?

Seems like are living up to their old name– identifying faces, modeling faces, and monetizing faces.

Meta is not the Alphabet of data-sucking ecosystems. Zuck designed it to be fully integrated as a platform of platforms– not like Google, which has disconnected efforts in health, self-driving, space, and whatnot.

The technology that Meta revealed today was fascinating– delivered with flawless PR spin by the mechanical Zuckbot.
While the AI is trying to appear as human and personable as possible, just like today’s scripted, cinematographic wonder….

Something feels slightly off, like a beautiful plant made of plastic.

I think it’s that Zuck wants us to give him full control of our identity– necessary to move about the Metaverse, “jump into” apps, buy things, and connect with loved ones.

The impersonal, reclusive billionaire wishes to build our future “together” in the most intimate way- to collect your voice, movements, and the most minute facial expressions and feed his machine.

Certainly, Apple, Google, Tesla, Amazon, and other companies have alternate visions– perhaps with more trust and smarter technology.

Would you give up your iPhone for a Quest or camera-equipped Ray Bans? Apple won’t risk that bet, so I anticipate their glasses to be released next year.

Ultimately, whoever has the most data wins. So TikTok has the stickiest app (longest session time of any app), which makes their algorithm the smartest– currently beyond the understanding of regulators who fret about Facebook’s newsfeed algo.

Will Facebook’s version of the metaverse (the commercialized version of Snow Crash) displace all the other attention-sucking apps or be the walled garden that controls them all?

Do you trust the utopia that the benevolent Zuckbot is promising?




Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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