The following is a guest post by Dr. Jason Gonzales from The Specific Chiropractic Centers – Chico.
I’ve been an entrepreneur for over 10 years and in my time I’ve tried several different types of marketing. Some were a flat-out waste of my time (I’m looking at you, door-knocking), some worked well temporarily (workshops), and some probably would have worked if I had the skills necessary to make it believable (TV commercials).
Then, during a global pandemic when practically every marketing campaign I was attempting was falling apart, came Dennis Yu.
My First Selfie Stick
I was introduced to Dennis Yu on a Facebook Live, thanks to the efforts and connections of Shawn Dill and Lacey Book, the owners of The Specific Chiropractic Centers franchise.
Shawn and Lacey arranged for Dennis to do a Facebook Live on Black Diamond Club’s page because they had a hunch that Dennis’s 1-minute video strategy was going to save our business.
They were right.
Thinking back on that FB Live, it’s like remembering that scene in The Matrix when Morpheus was sitting down with Neo and explaining what the matrix really was and how to get out of it.
For the first time in my life, I began to understand how social media could be more than just a place to show off your latest sneakers or dessert.
It could be a place to build a real connection with your community. After Dennis’s presentation, I went and bought my first selfie stick and got to work making short, 1-minute videos.
Let People Get To Know You
The overarching strategy with 1-minute videos is that people would rather do business with someone they know, like, and trust over someone closer with a cheaper price.
But how can a community get to know, like, or trust a business owner when everyone is stuck at home?
By watching short videos on social media, of course! The videos aren’t short sales pitches, they’re just short videos about you, or something you’re into. They’re fun and easy to make because I can be me- doing stuff I do already anyway.
Over time people get to know who I am as a person and eventually they get to know what I do professionally. And when the time is right, guess who they call?
For Years To Come
Two things I love most about the 1-minute video strategy is the lifespan of the content and little moments of life it helps you notice.
Not every video is a huge hit, but a few of them will be and those videos can be played over and over for years to come (and I only had to make it once!).
Dennis explained that just like a retired musician can still collect royalties on some of their “hit” songs, 1-minute videos that perform well can be used for years and years to come.
Once you’re in the frame of mind for making these videos, you’ll start to notice little parts of your life or your daily routine that are worth capturing on video.
For me, it’s been capturing some moments of me playing and spending time with my kids. I imagine I’ll be looking at those videos (that I never would have done if it weren’t for Dennis’ idea) for years to come too.
Thank you, Dennis!