Dennis Yu

1 Minute Videos is Changing The Way We Do Social Media

The following is a guest post by Dr. Jason Gonzales from The Specific Chiropractic Centers – Chico.

I’ve been an entrepreneur for over 10 years and in my time I’ve tried several different types of marketing. Some were a flat-out waste of my time (I’m looking at you, door-knocking), some worked well temporarily (workshops), and some probably would have worked if I had the skills necessary to make it believable (TV commercials)

Then, during a global pandemic when practically every marketing campaign I was attempting was falling apart, came Dennis Yu. 

My First Selfie Stick 

I was introduced to Dennis Yu on Facebook Live, thanks to the efforts and connections of Shawn Dill and Lacey Book, the owners of The Specific Chiropractic Centers franchise. 

Shawn and Lacey arranged for Dennis to do a Facebook Live on Black Diamond Club’s page because they had a hunch that Dennis’s 1-minute video strategy would save our business. 

They were right. 

Thinking back on that FB Live, it’s like remembering that scene in The Matrix when Morpheus was sitting down with Neo and explaining what the matrix really was and how to get out of it. 

For the first time in my life, I began to understand how social media could be more than just a place to show off your latest sneakers or dessert.

It could be a place to build a real connection with your community. After Dennis’s presentation, I went and bought my first selfie stick and got to work making short, 1-minute videos.

Let People Get To Know You 

The overarching strategy with 1-minute videos is that people would rather do business with someone they know, like, and trust over someone closer with a cheaper price. 

But how can a community get to know, like, or trust a business owner when everyone is stuck at home? 

By watching short videos on social media, of course! The videos aren’t short sales pitches, they’re just short videos about you, or something you’re into. They’re fun and easy to make because I can be me- doing stuff I do already anyway. 

Over time people get to know who I am as a person and eventually, they get to know what I do professionally. And when the time is right, guess who they call? 

For Years To Come

Two things I love most about the 1-minute video strategy is the lifespan of the content and the little moments of life it helps you notice. 

Not every video is a huge hit, but a few of them will be and those videos can be played over and over for years to come (and I only had to make it once!). 

Dennis explained that just like a retired musician can still collect royalties on some of their “hit” songs, 1-minute videos that perform well can be used for years and years to come. 

Once you’re in the frame of mind for making these videos, you’ll start to notice little parts of your life or your daily routine that are worth capturing on video. 

For me, it’s been capturing some moments of me playing and spending time with my kids. I imagine I’ll be looking at those videos (that I never would have done if it weren’t for Dennis’ idea) for years to come too. 

Thank you, Dennis!

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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