An employee just asked me for a 50% raise.

I approved her request, but with one caveat…

That she focus on creating at least 50% more value for clients, instead of only on how she can be paid more.

Because what we earn as an employee or business owner is based more on the value we can provide than how well we negotiate.

In the short-run, you can haggle, change jobs, or raise prices.

But in the long run, when you create massive value– usually via scaled up people, process, and platform– you get massively rewarded economically.

Focus more on solving problems in the outward marketplace than inward justification of what you think you’re worth.

What are you doing to scale up the value you generate?