Most of you don’t have Search Console activated in your Google Analytics.
As a result, you can’t see what people are searching for even if they don’t come to your website.
For example, look at Search Console query data, where we see that way more people are searching for “3×3 video grid” than anything else where we show up in search.
But if we sort by clicks, “blitzmetrics” and “dennis yu” drive the most traffic, since it’s a higher intent search (brand terms) and higher average position.
We can also look at the top content for our site (under “landing pages”, letting us know what we should write more about, what content to tweak (for higher position), and what isn’t working.
Let me know if you want our training on how to set up Search Console or have us do it for you.