Dennis Yu

This is the double-whammy of Facebook ads-- let me break it down for you.

To get cheap video views against your target audience, look at these two diagnostic factors.

1) base CPM– how much you’re paying per 1,000 people/impressions. No matter the objective you choose (messages, leads, engagement, conversions, views, etc), Facebook is still calculating how much they are earning per 1,000 impressions.

If you’re above a $10 CPM- you’re getting nailed. The new relevance scores will tell you this, too– selling too hard, not using vertical video, low engagement, high negative feedback, etc…

We’ve seen $30-100 CPMs at times, especially with the cost of traffic going WAY up in 2019, as we predicted. Supply is flat, while demand is increasing.

Notice here that I’ve paid $37 to reach 9,184, which is a $4 CPM. Sometimes, you’ll get $1.50 CPMs against high-quality US audiences.

2) reach to 10-second view conversion rate– the average is 10%. So of the 9,184 people, I’d get 918 of them to stay for 10 seconds if this was an “average” performance.

But, instead, I got 3,521 10-second views, which is 4 times the average. In this case, I got TWICE as many people to as normal stop scrolling for at least 3 seconds (which then counts as a video view). Then I got TWICE as many 3-second viewers to stay for 10 seconds.

By the way, I retarget only on 10-second viewers, not the default 3-second viewers, since these perform way better.

So here’s the DOUBLE-WHAMMY and what it means for you.

A lower cost of traffic and a better video conversion rate yields a 1-cent 10-second video view. Most people are paying 10 cents per person to grow their re-marketing audience.

And they’re paying $2-3 per click to get someone to their website, upon which another 50% don’t even see the page load, since they’re too slow. So call that $4-6 per actual landing page view.

Would you rather get 500 people watching you for 10 seconds, even if you’re not selling directly (educating and entertaining, instead)– or pay $5 to get just one person to the website?

The beautiful thing is that you don’t have to choose. The pros have realized that the key to ROI on Facebook is to get a few light touches at a penny or two each and then re-market that warm audience to your sales material.

You already know how to create sales (direct response) content. But do you know how to drive awareness and engagement before you attempt to convert?

Learn the WHY, HOW, and WHAT formula to drive all 3 stages of your funnel– also known as the 3×3 grid. Google it for many examples.

And then let me know how this works for you– you can thank me later!

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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