Not because of “the algorithm,” but because people can sense when it’s not natural.

Especially if you’re selling.

Look at Billy Gene, one of the most prolific sellers with billions of views.

He uses humor to sell and disarm— with zero sense of fear or desperation.

He’s even downright silly and personal with his daughter and minor frustrations from everyday life, which humanize him.

Are you running “ads” all the time or are you showing empathy first?