And I had another appointment starting in 10 minutes.
So instead of sitting down to write a bunch of words, I grabbed my buddy, Mark Wagner, and we recorded this video in only 8 minutes.
We didn’t spend any time trying to get the lighting or sound right, spend hours rehearsing what to say (even though we have a teleprompter), or spend 30 minutes dressing up nice.
In EIGHT MINUTES, total time invested– we got this video asset recorded, so then our team could transcribe it into an article, chop up our responses as video snippets to live on social channels, and be boosted.
If I had to do this all by myself, it would have taken days, or not at all, since I would have kept putting it off.
Is there stuff that you just don’t want to do?
Don’t feel guilty– JUST DON’T DO IT.
Assign it to someone else via documented checklists and processes!