Someone just asked us what they should send to a potential client who is asking for case studies– but they have none.

My answer:

You partner with an agency that does.

Trying to sell without authority is not only hard, but it sets you up for failure on something you’ve done before many times.

Would you trust a heart surgeon to operate on you if they’ve not done heart surgery before?

I feel for consultants who are trying to get their first few clients– it’s hard.

If I were starting from scratch, I’d find a mentor who has done what I’d like to do and work for them for free– doing anything necessary to build their business, while having the chance to learn from them.

Maybe they aren’t paying you– but consider how much you’d have to pay them for mentorship and to grow your career.