73 people reached, but 74 engagements– how is this possible?
Look closely and you’ll see 25+ photos in this post.
When you post an album, people who click on one of the photos will typically continue to click on 5-6 more photos in that album.
So while technically this is a 100% engagement rate, Facebook’s algorithm knows this behavior.
It’s not going to count like 100 likes– more like 3-4 of them.
And there are only a few likes on this post, meaning we had people who were curious to look, but not motivated enough to say something that their friends could see.
+ Don’t be fooled by “high engagement”.
+ Value all engagement, but especially comments and shares.
+ If it’s working well organically, boost it– and even cross-post to LinkedIn and your blog for more algo love.