The “secret” to high engagement on your posts is a combination of content, authority, and audience.
People rip off my content all the time, thinking that if they repost it, they’ll get the same impact.
But they don’t have the audience or authority. So nobody will see it and they’ve not built the trust within a community that what they say is believable.
If I decided to switch directions and start posting about how to fix used cars (I know ZERO about this), I’d have no authority or believability– even with 100,000 followers on social media.
What is YOUR intersection of content, authority, and audience?
And do you need help finding it?
